Gisteo’s animated product videos are an ideal way to showcase how your product works, its key features and the main benefits of using it. Learn more here!
The importance of animated product videos
Here are just a few statistics that underscore why you need a product explainer video:
- Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do not. With a stat like that, can you afford not to include a product video on your website?
- According to an Animoto study, 96% of consumers find videos helpful when making purchase decisions online. When competition if fierce, animated product videos can make the difference.
- 71% of consumers say video the best way to bring product features to life, according to Multichannel Merchant. Makes sense too. Video communicates far more information than just text and photos alone.
- Orion21 reports that landing pages with video have up to 800% more conversion than the same page without a video. More conversions mean more sales and product videos can undoubtedly help you “make it rain.”
- According to Insivia, viewers retain 95% of a message when they watch it in an animated product video compared to 10% when reading it in text. The power of audio-visual communication is undeniable.
A sampling of our animated product explainers
Looking for some quick inspiration? Below are just a few of our many animated product videos. For a deeper dive into our work, be sure to check out our Portfolio page to review a diverse range of our animated explainer videos and marketing videos of all types, organized by style.