Animated promo videos to help you better engage announce deals grab attention convert more sell more

Gisteo creates animated promotional videos designed to pitch your business with pizzazz, cut through the clutter and inspire action!

 

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What is an animated promotional video?

A promotional video is a brief video aimed at showcasing a product, service, or brand. The goal is to grab people’s attention and encourage them to do something—like make a purchase or interact with your business. Using eye-catching visuals and compelling language, promo videos aim to leave a memorable impact and prompt viewers to take a specific action.

Unlike live action videos that depend on actors, sets, and more costly productions, our animated promo videos give you freedom and flexibility when telling your story while helping save money.  

 

Keys to effective animated promotional video production

Speak to the needs of your target audience

Who is your ideal customer?  What to they need?  You want to make your audience feel like you’re speaking directly to them with your animated promo video.

Craft an effective script

Start with the “What”: Identify the problem your product solves for your audience. Then tackle the “How”: Explain how your product solves that problem. End with the “Why”: State why they should choose you over competitors.

Keep it short and sweet

Animated promotional videos aren’t supposed to be in-depth explainers. You don’t need to get into intricate details about every aspect or benefit. Stick to the highlights and try not to go over 60-90 seconds.

Add continual movement and variety

Animated promo videos need to be dynamic. Static images will bore your audience. Avoid long pauses or lifeless visuals that hang on the screen too long. This is not a PowerPoint presentation so don’t treat it like one!

Close with a bang

End your animated promotional video with a call-to-action.  Make it clear what you want your audience to do next at the end of your video.  Promotional videos need to do more than just inform- you need sales.  

With promo videos, it’s a good to follow the “ABC- Always Be Closing” rule discussed in this epic monologue by Alec Baldwin in Glengarry Glen Ross!

Animated promotional video expamples

Check out a few of the  animated promo videos that we’ve created for clients below. Much more work available here!

TeamSnap

Punchy promo for team sports app. Nearly 1M views on Youtube!

WAX- Street Fighter

A dynamic animated promo for the Street Fighter NFT collectibles

Gingr

Quick promo add teasing the launch of Gingr’s new customer portal

Valify

An upbeat promo for purchased service management company

LoanCare Analytics

A short mixed media promo for a mortgage industry data platform

Sauce Beauty

Animated promo for a healthier line of shampoos & haircare products

Animated promotional video production FAQs

How much does an animated promo video cost?

That’s easy since our animated production video rates are insanely transparent. Check out our pricing parameters here.

What’s included in your promotional video production process?

We provide a full-service experience, starting with understanding your brand to delivering a custom script, storyboard, and animated video made just for you. Unlike some other video production companies, we craft every part of your video from the ground up. This not only gives you a one-of-a-kind promotional video but also a set of unique assets you can use in other marketing activities.

What factors should you consider when choosing a promotional video company?

When searching for a video production company, it’s important to consider several aspects:

  1. Portfolio: Look at their past work to see if their style aligns with your brand’s feel.
  2. Experience: Check if they have a history in your industry or with your target audience. Ask for examples that are relevant to your field.
  3. Customer Feedback: Trust what their clients say over what the company says about itself. Testimonials and reviews can provide useful insights.
  4. Communication: Make sure they understand your vision and can communicate effectively.
  5. Budget and Timeline: Confirm that their pricing and delivery timelines align with what you’re looking for.

Ready to discuss your animated promo video project?

Let’s talk!  Schedule a free consultation using the calendar below or contact us at info@gisteo.com to further discuss your video needs.

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