Introduction
In the world of animated explainer videos, pricing often feels like navigating a maze blindfolded. Most companies shroud their animated explainer video pricing plans in mystery, requiring you to jump through hoops just to get a quote. It’s a black box approach that leaves you guessing and, frankly, frustrated.
At Gisteo, we believe in radical transparency. Our animated explainer video pricing plans are laid out clearly, with no hidden fees or surprise charges. We offer straightforward options that cater to various needs and budgets, ensuring you know exactly what you’re getting and for how much.
What Are Animated Explainer Videos Anyway?
Before diving deeper, let’s clarify what animated explainer videos are. An animated explainer video is a short, engaging video designed to communicate complex ideas, products, or services in a simple and visually captivating way. These videos are often used by businesses to introduce new concepts or explain how something works, blending animation, clear narratives, and sometimes voiceovers to hold viewers’ attention and convey messages concisely.
Explainer videos are typically used as marketing tools to demonstrate the benefits of a product or service and to boost sales or sign-ups. They are also excellent for informational and educational purposes, conveying ideas, concepts, or company protocols such as health and safety training and guidance. As an example, here’s an animated explainer video that we just finished up for a lending company called LendKey (motion graphics style):
The Problem with Traditional Pricing Models
Many companies treat pricing like a state secret. They require lengthy consultations, collect your personal information, and still leave you in the dark about costs. This “black box” approach is not only time-consuming but also erodes trust.
Moreover, these companies often operate on a per-project basis, which can lead to inconsistent quality and escalating costs. Each new video becomes a separate negotiation, draining your time and resources.
Gisteo’s Transparent Pricing Approach
At Gisteo, we do things differently. Our animated explainer video pricing plans are designed with clarity and simplicity in mind. Here’s what we offer:
- Just Animate!: Starting at $3,000 for the first 60 seconds, this plan is perfect if you already have a script and just need top-notch animation.
- Full-Service: At $3,500 for the first 60 seconds plus $500 for each additional 30 second increment, this comprehensive package includes everything from concept development to final animation.
- Express Explainers: A more affordable, template-based option for those on a tighter budget.
- AI Videos: Our most cost-effective solution, leveraging AI for rapid production without compromising quality. Here’s a quick example of an entire series we’ve been working on for Bills.com:
Each of these animated explainer video pricing plans is detailed on our pricing page, with no hidden fees or surprise charges. We believe you have the right to know exactly what you’re paying for.
Gisteo Unlimited: The Ultimate Animated Explainer Video Pricing Plan
For businesses looking to produce multiple videos over time, our Gisteo Unlimited plan offers unparalleled value. This annual subscription provides a flat fee for unlimited video production, allowing us to become a true partner in your marketing efforts.
No more renegotiating contracts or worrying about escalating costs—just consistent, high-quality videos whenever you need them.
Why Choose Gisteo?
Our commitment to transparency sets us apart. We don’t believe in nickel-and-diming our clients or hiding behind vague pricing structures. With Gisteo, you get:
- Clear, upfront pricing: All our animated explainer video pricing plans are available on our website.
- No hidden fees: What you see is what you pay.
- Flexible options: From single projects to our unlimited annual plan, we have a solution that fits your needs.
- Quality assurance: We stand by our work and offer unlimited revisions within each production stage.
The Impact of Animated Explainer Videos on Business Success
Research consistently shows that businesses using explainer videos see significant benefits:
- Increased Conversion Rates: Websites featuring explainer videos typically experience higher conversion rates than those without video content.
- Better Information Retention: Visual content helps viewers retain information more effectively than text alone, making your message more memorable.
- Higher Engagement: Videos keep visitors on your website longer, reducing bounce rates and potentially improving SEO rankings.
- Improved Email Marketing: Including video content in email campaigns can boost open rates and click-through rates.
- Enhanced Social Media Presence: Video content generally receives more shares and engagement than text and static images.
These benefits demonstrate why investing in a quality explainer video isn’t just a marketing expense—it’s a strategic business decision with measurable ROI.
Popular Animation Styles and Their Impact
Different animation styles can convey different brand personalities and messages:
2D Animation
The most common and versatile style, 2D animation works well for most businesses and is cost-effective while still being visually appealing. Ideal for clear, straightforward messaging. Here’s a 2D animation that we produced as part of a series on investing:
Motion Graphics
Perfect for data-heavy content or abstract concepts. Motion graphics excel at visualizing statistics and complex processes in an engaging way. One of our many motion graphics examples is featured below. This one for ModernLoop, a scheduling platform:
Whiteboard Animation
Creates the illusion of content being drawn on a whiteboard in real-time. This style is excellent for educational content and step-by-step explanations. Gisteo’s whiteboard production for BlueDot Seats is an excellent example of this style:
3D Animation
More complex and typically more expensive, 3D animation provides depth and realism that can be particularly effective for product demonstrations or highly technical explanations. Check out our 3D broadcast commercial (also doubles as an explainer video) for LoadUp, a junk removal service:
Character Animation
Humanizes your brand and creates emotional connections with viewers. Character-based videos are particularly effective for storytelling and building brand personality. Gisteo’s production below to raise awareness for Alzheimer’s disease features some excellent character animation:
Choosing the right style depends on your brand identity, message complexity, target audience, and budget considerations.
The Production Process: What to Expect
Understanding the production process helps set realistic expectations and ensures smooth collaboration:
- Discovery & Brief: We learn about your business, goals, target audience, and specific messaging needs.
- Scriptwriting: Crafting a compelling narrative that delivers your message concisely and engagingly.
- Storyboarding: Creating visual representations of each scene to outline the video’s flow.
- Style Frames: Developing the visual style that will be used throughout the animation.
- Voiceover Recording: Working with professional voice talent to record clear, engaging narration.
- Animation Production: Bringing the storyboard to life through careful animation work.
- Sound Design: Adding music and sound effects to enhance the viewing experience.
- Revisions & Refinement: Making adjustments based on your feedback to perfect the final product.
- Final Delivery: Providing the completed video in your preferred format, optimized for your intended platforms.
At Gisteo, we maintain transparent communication throughout this process, providing regular updates and opportunities for feedback.
Maximizing Your Explainer Video ROI
Getting the most value from your explainer video investment requires strategic implementation:
- Optimize Video Length: Keep videos between 60-90 seconds for maximum viewer retention.
- Focus on Benefits, Not Features: Emphasize how your product or service solves problems rather than listing technical specifications.
- Include a Clear Call-to-Action: Guide viewers on what to do next after watching your video.
- Strategic Placement: Use your video on your homepage, landing pages, email campaigns, and social media platforms.
- SEO Optimization: Properly tag and describe your video to improve search engine visibility.
- A/B Testing: Create variations to determine which messaging and visual approaches resonate best with your audience.
- Track Performance Metrics: Monitor view counts, engagement rates, conversion impacts, and other KPIs to measure success.
We help our clients develop implementation strategies that maximize the impact of their explainer videos across all relevant channels.
Industry-Specific Applications
Explainer videos can be tailored to various industries with specific approaches:
Focus on simplifying complex features and demonstrating practical use cases that highlight ease of use and value proposition.
Use clear, accessible visuals to explain procedures, treatments, or health concepts while maintaining compliance with industry regulations.
Transform abstract financial concepts into relatable scenarios that build trust and demonstrate value.
Showcase product features, uses, and benefits in an engaging way that drives purchasing decisions.
Create engaging learning materials that increase student engagement and comprehension of complex topics.
Tell compelling stories that create emotional connections and drive donor engagement.
At Gisteo, we have experience across all these industries and can help you develop an approach that addresses your specific sector’s needs and challenges.
FAQs
Q: Are your prices negotiable?
A: Our prices are fixed to ensure fairness and transparency. However, we’re open to discussions for unique partnerships or bulk projects.
Q: Do you offer discounts for longer videos?
A: Yes, we can discuss pricing adjustments for videos longer than three minutes, especially if they involve less complex animation.
Q: What if I need multiple videos?
A: Our Gisteo Unlimited plan is designed for clients needing multiple videos, offering a flat annual fee for unlimited production.
Q: How do revisions work?
A: We offer unlimited revisions within each production stage to ensure you’re completely satisfied with the final product.
Q: Why are your prices so competitive?
A: We operate efficiently, without unnecessary overheads, allowing us to offer high-quality videos at fair prices.
Q: Can I see examples of your work?
A: Absolutely! Our portfolio is available on our website, showcasing a range of styles and industries.
Q: How do I get started?
A: Simply reach out to us through our website to schedule a free consultation. We’ll discuss your needs and recommend the best animated explainer video pricing plan for your project.
Q: What file formats do you deliver?
A: We typically deliver in MP4 format, but can provide other formats upon request, including specialized versions for different platforms.
Q: Do you offer translation services for international audiences?
A: Yes, we can create multilingual versions of your video with professional translation and voiceover services.
Q: How long does the production process typically take?
A: Most standard explainer videos take 4-6 weeks from concept to completion, though timelines can vary based on complexity and revisions.
Client Success Stories
Tech Startup Sees Significant Increase in Demo Requests
A B2B SaaS company implemented our explainer video on their homepage and saw demo requests substantially increase within the first month. The clear explanation of their complex platform helped prospects understand the value proposition immediately.
E-commerce Brand Reduces Cart Abandonment
By adding a product explainer video to their checkout process, this retail client reduced cart abandonment rates and increased average order value.
Healthcare Provider Improves Patient Education
A regional healthcare network used our animated videos to explain common procedures, resulting in better-prepared patients and a reduction in pre-procedure questions to staff.
These are just a few examples of how our happy clients have leveraged animated explainer videos to achieve tangible business results.
Ready to Cut Through the Fog?
Don’t waste time with companies that hide their pricing or make you jump through hoops. At Gisteo, we believe in transparency, quality, and value. Our animated explainer video pricing plans are designed to give you exactly what you need without the confusion or hidden fees.
Ready to bring your message to life? Contact us today to discuss your project and discover how our animated explainer videos can transform your marketing efforts.
