In today’s information-saturated world, capturing and retaining audience attention is more challenging than ever. Amidst this backdrop, businesses continually seek effective methods to communicate their messages succinctly and engagingly.
One question that often arises is: Are animated explainer videos still popular? At Gisteo, we’re biased but we say the resounding answer is yes! Let’s take a closer look.
The Enduring Popularity of Animated Explainer Videos
While more types of marketing videos have emerged in recent years (hence your potential question: “are animated explainer videos still popular?”), we’re here to tell you that explainer videos have maintained their popularity due to their unique ability to simplify complex ideas and present them in an engaging format.
More types of marketing videos have indeed emerged in recent years but these short, animated videos help brands clearly communicate the benefits of a product, service, or idea to their audience.
Why Animated Explainer Videos Remain Effective
Several factors contribute to the sustained effectiveness and popularity of animated explainer videos:
-
Enhanced Engagement and Retention: The human brain has a natural preference for visual content, making animated explainer videos exceptionally effective in capturing and retaining attention.
-
Simplification of Complex Concepts: Animated videos can simplify complex concepts. By using visuals and metaphors, businesses can communicate ideas that would otherwise take pages of text to explain.
-
Versatility Across Platforms: These videos are easily shareable across various platforms, including websites, social media, and email campaigns, enhancing their reach and impact.
-
Cost-Effective Production: Compared to live-action videos, animated explainers can be more budget-friendly, offering high-quality content without the need for expensive equipment or on-site shoots
The Science and Data Behind Animated Explainer Videos
Cognitive Engagement Through Dual Coding
The effectiveness of animated explainer videos is deeply rooted in cognitive science, particularly the dual coding theory. This theory posits that individuals process information through two channels: visual and auditory. By simultaneously engaging both channels, animated videos enhance comprehension and retention.
Statistical Evidence Supporting Effectiveness
Recent data underscores the impact of animated explainer videos in marketing strategies:
-
Enhanced Conversion Rates: Websites incorporating explainer videos have observed an 80% increase in conversion rates.
-
Consumer Preference: An overwhelming 96% of consumers have watched an explainer video to learn more about a product or service, indicating a strong preference for this medium.
-
Influence on Purchasing Decisions: According to Wyzowl, approximately 89% of viewers report that watching a video has convinced them to purchase a product or service.
Psychological Drivers: Storytelling and Emotional Connection
Humans are inherently drawn to stories. Animated explainer videos leverage this by weaving narratives that resonate emotionally with viewers.
This storytelling approach not only captivates attention but also fosters a deeper connection with the content, making the message more memorable.
Gisteo: A Leader in Animated Explainer Videos
When discussing animated explainer videos, it’s essential to highlight industry leaders who have set benchmarks in quality and innovation. Gisteo, founded in 2011, is a Miami-based explainer video company specializing in clear, compelling storytelling.
With a focus on simplicity and impact, Gisteo creates videos that break through complexity, connect with audiences, and drive action.
Gisteo’s Comprehensive Six-Step Process for Crafting Impactful Explainer Videos
At Gisteo, the creation of an animated explainer video is a meticulous journey that ensures each project is tailored to effectively communicate your brand’s message. Our streamlined six-step process guarantees that every video not only meets but exceeds client expectations.
-
Discovery: The journey begins with an in-depth understanding of your business, objectives, and target audience. Gisteo collaborates closely with clients, utilizing a comprehensive pre-production questionnaire to gather essential insights. This foundational step ensures that the video aligns perfectly with your brand’s goals and resonates with your intended viewers.
-
Script Development: With a clear grasp of your objectives, Gisteo’s team crafts a compelling script that serves as the blueprint for the entire video. The script is designed to convey your message succinctly and engagingly, ensuring that the core essence of your brand is effectively communicated. Clients are involved in the review process, allowing for feedback and revisions to achieve the desired narrative.
-
Storyboard Creation: Transitioning from script to visuals, Gisteo develops a detailed, full-color storyboard that outlines each scene of the video. This visual plan provides a clear preview of the video’s flow and aesthetic, ensuring that the imagery aligns with your brand identity and messaging. For character-driven animations, character designs are also presented and approved during this phase.
-
Voiceover Selection and Recording: A crucial element of the video’s effectiveness is its narration. Gisteo offers a curated selection of professional voiceover artists, allowing clients to choose the voice that best represents their brand. Once selected, the script is recorded, ensuring clarity and engagement for the target audience.
-
Animation Production: With the script, storyboard, and voiceover in place, our skilled animators bring the project to life. This phase involves meticulous attention to detail, as the team combines visual elements, motion, and timing to create a cohesive and captivating narrative. The result is a dynamic explainer video that effectively conveys your message.
-
Final Delivery: Upon completion of the animation, the final video undergoes thorough quality checks to ensure it meets Gisteo’s high standards. The finished product is then delivered to the client in the preferred format, ready for deployment across various platforms to engage and inform your audience.
This comprehensive process underscores Gisteo’s commitment to delivering high-quality, customized explainer videos that not only capture attention but also drive results.
By focusing on each critical stage, Gisteo ensures that your brand’s story is told in the most effective and engaging manner possible.
Gisteo’s Unique Offerings
Beyond traditional explainer videos, Gisteo integrates cutting-edge technologies into their services:
-
AI-Powered Explainer Videos: Recognizing the growing role of artificial intelligence in content creation, Gisteo offers AI-generated videos. This service combines human creativity with AI efficiency, delivering professional videos swiftly and at a fraction of traditional production costs. Whether it’s for training, customer education, or product updates, Gisteo’s AI videos ensure clear and engaging communication.
-
Unlimited Yearly Plan: For organizations with ongoing video content needs, Gisteo provides an “all you can eat” yearly subscription. This plan allows businesses to produce unlimited custom videos of any length and style over 12 months. It’s an ideal solution for marketing teams aiming to maintain a consistent and dynamic video presence without the hassle of multiple contracts or escalating costs.
Conclusion
So, are animated explainer videos still popular? Absolutely.
Their unique ability to engage audiences, simplify complex topics, and adapt to current trends ensures their continued relevance in the marketing world. Businesses looking to enhance their communication strategies would do well to consider the enduring power of animated explainer videos.
If you would like to discuss an animated explainer video project, contact us today or schedule a free consultation.
