How Video Explainer Animation Can Level Up Your Marketing Strategy

The digital world overflowing is overflowing with content, like a broken fire hydrant. So ow do you make your brand’s message stand out in such a saturated, noisy market place?

The answer: video explainer animation. More than just a marketing buzzword, it’s a powerful tool that simplifies complex ideas, engages audiences, and drives real business results. If you’re looking to level up your marketing strategy, here’s why video explainer animation should be at the top of your list.

What is Video Explainer Animation?

A video explainer animation is a short, engaging video that uses visuals, storytelling, and voiceover to break down complicated topics into easily digestible content. Whether you’re explaining how your product works, highlighting a new service, or simplifying a complex concept, animated explainer videos are designed to make your message clear and memorable.

Imagine trying to explain a complex tech product through text alone or a long-winded white paper. Who’s going to read that? Now imagine the same explanation brought to life with dynamic visuals and a compelling narrative. Which do you think your audience will engage with more?

The Science Behind Audio-Visual Learning & The Effectiveness of Video Content

The combination of audio and visual elements in video explainer animation isn’t just engaging—it’s scientifically proven to enhance learning, memory, and retention.

1. Dual Coding Theory: According to Allan Paivio’s Dual Coding Theory, people process information better when it’s presented both visually and verbally. This dual input creates stronger cognitive connections, making it easier to remember and recall information later.
2. The Picture Superiority Effect: Research from John Medina’s Brain Rules shows that people remember 65% of information three days later when it’s paired with a relevant image, compared to just 10% when presented with text alone.
3. Cognitive Load Reduction: Explainer animations break down complex information into manageable chunks, reducing cognitive overload. Richard Mayer’s Cognitive Theory of Multimedia Learning suggests that combining words and visuals helps learners process information more effectively without feeling overwhelmed.
4. Retention Rates: A study by Wyzowl found that 94% of marketers say video helps users better understand their product or service, and viewers retain 95% of a message when watched in a video compared to just 10% when reading.
5. Emotional Engagement: Visuals and audio together stimulate multiple senses, creating an emotional connection. Research shows that emotion plays a significant role in memory formation, making your message not just understood but also felt and remembered.

These findings highlight why video explainer animation is such a great tool—it’s not just about telling your audience something; it’s about making sure they remember it. Check out the video below for more on the power of video learning.

The Power of Video Explainer Animation in Marketing

Let’s take a look a just a few of the key benefits of explainer animation:

1. Simplifies Complex Information: Whether it’s a tech solution or a financial service, explainer animations break down the most intricate topics into bite-sized, understandable content.
2. Boosts Engagement: Video content is inherently more engaging than text. Animated explainers grab attention within seconds and keep viewers hooked with vibrant visuals and clear messaging.
3. Increases Retention: As discussed above, studies show that 95% of a message when they watch it in a video, compared to just 10% when reading it in text. Video explainer animations harness the advantages of audio-visual learning to make your message stick.
4. Drives Conversions: A well-crafted explainer video does more than inform—it persuades. Businesses that incorporate explainer videos into their marketing strategies often see significant boosts in conversion rates.
5. Improves SEO: Search engines love video content. Adding a video explainer to your website can improve your search rankings, add dwell time on your website (an SEO factor) and drive more organic traffic to your site.

Real-World Success: The Gisteo Approach

At Gisteo, we’ve been perfecting the art of video explainer animation since 2011. But we’re not just about flashy visuals—our focus is on storytelling. We craft narratives that resonate, positioning your brand as the guide and your audience as the hero. The video below walks you through 9 different script frameworks we incorporate in our productions:

One of our clients came to us after receiving a $94,000 quote from another animation studio. We delivered the same project for just $4,000 in about 4-5 weeks. The result? A high-quality explainer video that not only saved them money but also achieved their marketing goals. Three years later, the company still prominently displays the animated video on their website.

That’s the Gisteo difference: exceptional quality, fair pricing, and a streamlined process that delivers results.

Styles of Video Explainer Animation

At Gisteo, we understand that every brand has a unique voice, and the style of your explainer video should reflect that. Each style has its strengths, and we’ll help you choose the one that best aligns with your brand’s voice, message, and audience.Here are some of the most popular video explainer animation styles we offer:

2D Character Animation: Bring your story to life with animated characters that add a personal and relatable touch. Perfect for storytelling and making complex ideas approachable. Here’s a recent animation we did to promote and explain a new family card game:

Whiteboard Animation: Ideal for educational content and step-by-step explanations, whiteboard animations simulate hand-drawn illustrations appearing on a whiteboard as the narrative unfolds. Below is one of our many whiteboard animated video productions:

Motion Graphics: For a sleek, professional look, motion graphics use dynamic shapes, typography, and visual effects to convey information clearly and stylishly. Perfect for clients that don’t want to do anything at all “cartoonish.”

Kinetic Typography Animation: Sometimes, words say it best. Typography animations use moving text to highlight key messages, combined with visuals, making it perfect for making bold statements or emphasizing important points.

Mixed Media: Live-Action & Motion Graphics Hybrid: Combine real-world footage with animated overlays to create a unique, engaging experience that blends authenticity with creativity.

How to Integrate Video Explainer Animation into Your Marketing Strategy

There are soooo many ways to use video explainer animation but, in the interest of time, here are 5 of the most popular use cases:

1. Website Landing Pages: Increase conversions by placing an explainer video front and center on your homepage or product pages.
2. Email Marketing: Boost open rates and engagement by incorporating video into your email campaigns.
3. Social Media: Share bite-sized explainer videos on platforms like LinkedIn, Instagram, and Facebook to reach a broader audience.
4. Sales Presentations: Use explainer videos in pitches to simplify your value proposition and make a lasting impression.
5. Internal Training: Explainer animations aren’t just for customers—they’re great for onboarding new employees and simplifying internal processes.

Ready to Level Up Your Marketing Strategy?

If you’re looking for a way to simplify your message, engage your audience, and drive meaningful results, video explainer animation is the solution. At Gisteo, we’re experts at turning complex ideas into compelling stories that connect and convert.

Explore our video explainer animation services to see how we can help bring your brand’s message to life.

Contact us if you would like to discuss a project or schedule a free consultation today!