In a nutshell: an animated explainer video is a concise, engaging visual tool that uses animation to simplify and convey complex ideas, products, or services.
Typically ranging from 60 to 90 seconds, these videos combine dynamic visuals, clear narration, and compelling storytelling to effectively communicate messages to a target audience.
Let’s further explore.
Key Characteristics of An Animated Explainer Video:
Simplicity: Animated explainer videos distill intricate concepts into easily understandable content, making them accessible to a broad audience.
Engagement: The use of animation and storytelling captures viewers’ attention, enhancing interest and information retention.
Versatility: Applicable across various industries, these videos can explain products, services, processes, or ideas. Think of them as the Swiss Army knife of marketing tools!
Benefits of Animated Explainer Videos:
Simplifying Complex Information: They break down complicated ideas into digestible, engaging content, making it easier to communicate even the most abstract concepts.
Capturing and Maintaining Audience Attention: In a world where attention spans are shrinking, animated explainer videos are designed to be short and punchy, ensuring content remains compelling from start to finish.
Enhancing Brand Recognition: By incorporating consistent branding elements, such as color schemes and logos, these videos help reinforce brand identity and increase recognition.
Boosting Conversion Rates: Research indicates that incorporating videos on landing pages can boost conversions by an impressive 86%.
Cost-Effectiveness: Contrary to popular belief, modern animation is a cost-effective medium accommodating nearly any budget, thanks to advancements in digital technology.
The Power of Visual and Auditory Learning
Understanding the impact of visual and auditory learning modalities is an important part of the effectiveness of animated explainer videos. Here are some compelling statistics that highlight their significance:
Prevalence of Learning Styles: Approximately 65% of the population are visual learners, while about 30% are auditory learners.
Information Retention: Individuals remember 65% of visual information after three days, compared to only 10–20% of written or spoken information.
Processing Speed: The human brain can process an image in as little as 13 milliseconds.
Combined Modalities: Retention rates can be as high as 75% when auditory learning is combined with visual aids.
Types of Animated Explainer Videos
Here are the most common types of animated explainer, each with an example of one of our productions at Gisteo.
2D Animation: Flat, two-dimensional graphics that are straightforward and cost-effective.
3D Animation: Adds depth and realism, suitable for detailed and high-quality visuals.
Whiteboard Animation: Simulates hand-drawn illustrations on a whiteboard, ideal for educational content.
Motion Graphics: Focuses on moving graphic elements and text, often used for abstract concepts.
Typography Animation: Utilizes animated text to convey messages, emphasizing key points effectively.
Creating an Animated Explainer Video
Here are the key steps to making a compelling video animation:
- Define the Objective: Clearly identify the message and the target audience.
- Develop a Script: Craft a concise narrative that addresses the problem and presents the solution.
- Storyboard: Plan the visual sequence to align with the script.
- Design and Animate: Create the visual elements and animate them accordingly.
- Add Voiceover and Sound: Incorporate narration and background music to enhance engagement.
- Review and Revise: Ensure the video aligns with the intended message and make necessary adjustments.
Applications Across Industries:
- Education: Animated explainer videos are great for simplifying complex topics, making learning more engaging and effective.
- Healthcare: They help in explaining medical procedures, treatment plans, and health tips to patients in an understandable manner.
- Technology: Tech companies use them to demonstrate how a product or service works, highlighting features and benefits.
- Finance: Financial institutions utilize these videos to explain services like loans, investments, insurance policies and more.
- Marketing: Businesses leverage animated explainer videos to promote products, services, or brand messages, enhancing customer engagement.
Frequently Asked Questions (FAQs) about Animated Explainer Videos
What are some best practices for creating an effective animated explainer video?
To create a compelling animated explainer video, consider the following best practices:
Keep It Concise: Aim for a duration of 60 to 90 seconds to maintain viewer engagement.
Focus on a Single Message: Clearly convey one main idea or solution to avoid confusing the audience.
Use Clear and Simple Language: Avoid jargon; ensure the script is easily understandable.
Incorporate Strong Visuals: Utilize appealing and relevant animations to support the message.
Include a Call to Action: Guide viewers on the next steps, such as visiting a website or contacting for more information.
How can I distribute my animated explainer video to reach a wider audience?
Effective distribution strategies include:
Website Integration: Embedding the video on your homepage or relevant landing pages.
Social Media Sharing: Posting on platforms like YouTube, Facebook, LinkedIn, and Twitter to leverage their vast user bases.
Email Marketing: Including the video in newsletters or promotional emails to engage subscribers.
Online Advertising: Utilizing paid ads to target specific demographics and increase reach.
Trade Shows and Presentations: Showcasing the video during events to attract potential clients or partners.
What are common mistakes to avoid during the production of an animated explainer video?
To ensure a successful production, avoid these common pitfalls:
Lack of Clear Objectives: Not defining the video’s purpose can lead to a confusing message.
Overloading Information: Including too much detail can overwhelm viewers; focus on key points.
Neglecting the Target Audience: Failing to tailor the content to the audience’s needs and preferences can reduce engagement.
Poor Quality Visuals or Audio: Subpar animation or sound can detract from the video’s professionalism.
Absence of a Call to Action: Not guiding viewers on what to do next can result in missed opportunities.
How can I measure the success of my animated explainer video?
Key performance indicators (KPIs) to assess success include:
View Count: The total number of times the video has been watched.
Engagement Rate: Metrics such as likes, shares, comments, and click-through rates.
Conversion Rate: The percentage of viewers who take the desired action after watching.
Audience Retention: How long viewers watch the video before dropping off.
Conclusion
Animated explainer videos have become vital tools for businesses and educators, effectively simplifying complex ideas and engaging audiences. Their ability to combine visual and auditory elements caters to diverse learning preferences, enhancing information retention and understanding. Statistics reveal that 94% of people watch explainer videos to understand a product or service better, and 84% have been convinced to make a purchase after watching.
By integrating concise narratives with compelling visuals, an animated explainer video not only grabs attention but also drives conversions and supports business growth. As digital content continues to dominate, leveraging the power of animated explainer videos remains a strategic approach to effectively communicate messages and achieve organizational objectives.
If you have an animated explainer video project to discuss, don’t hesitate to book a free consultation!
