Introduction
Marketing videos have become essential tools for brands to communicate their messages effectively. While traditional TV commercials have their place, non-broadcast videos—such as explainer videos, product demos, and brand stories—offer a more targeted and versatile approach. Whether animated or live-action, these videos can captivate audiences, simplify complex ideas, and drive engagement across various platforms.
At Gisteo, we’ve compiled a list of 20 top marketing videos to inspire you. These examples showcase creativity, clarity, and impact, providing valuable insights for your next video project. Let’s dive in!
Animated Marketing Video Examples
1. Dropbox – Simplifying File Sharing
Dropbox’s classic animated explainer video breaks down the complexities of file sharing into an easy-to-understand narrative. Using simple visuals and storytelling, it effectively communicates the platform’s value proposition, while helping spawn a whole industry of explainer and marketing video companies!
2. Gisteo- Launch Video
In our inaugural launch video, we introduced the “Gisteo Guy,” a witty and engaging animated character who personified our brand’s mission: to distill complex ideas into clear, concise, and compelling narratives. Through humor and straightforward storytelling, the Gisteo Guy effectively communicated the value of animated explainer videos, setting the tone for our company’s identity and approach. It helped us get this company off the ground way back in 2011 so it definitely deserves its place on our list of top marketing video examples to inspire you!
3. Spotify Anchor – Empowering Podcasters
This animated video introduces Anchor, Spotify’s podcasting platform, highlighting its ease of use for creators. The concise animation effectively conveys how users can create and distribute podcasts seamlessly.
4. Alzheimer’s Awareness – Gisteo’s Emotional Side
What happens when the person who raised you, loved you, and knew everything about you…Suddenly, you don’t remember your name?
In this deeply personal video, Gisteo explores the emotional toll of Alzheimer’s disease on families, especially the heartbreaking reality of watching a parent slowly fade into confusion and forgetfulness. From forgotten faces to lost routines, every day is a new challenge.
5. GQueues – Task Management Made Easy
GQueues’ animation demonstrates how the app integrates with Google Workspace to streamline task management. The video uses colorful graphics to illustrate the app’s functionality and benefits.
6. Poppulo – Enhancing Internal Communications
Poppulo’s animated video addresses the challenges of internal communication within organizations. It showcases how their platform can improve employee engagement and information dissemination.
7. Flowcode – Bridging Offline and Online Marketing
Flowcode’s mixed media explainer video introduces their dynamic QR code technology, demonstrating how businesses can connect offline materials to digital experiences.
8. LMU – Elevator Pitch by Gisteo
This quick guide by Gisteo helps LMU students, staff members, alums, or ambassadors to confidently deliver LMU’s brand story in a way that’s clear, personal, and impactful.
9. WAX NFTs –By Gisteo
Are NFTs really destroying the environment? Or is it time we separate fact from fiction? In this eye-opening video by Gisteo, we break down the truth about NFTs and their environmental impact—and reveal how innovative blockchains like WAX are changing the game with energy-efficient, eco-friendly alternatives.
10. McIntosh Labs – By Gisteo
Step into the world of high-fidelity home audio and discover what truly makes great sound. In this Gisteo motion graphics video, we break down the anatomy of a high-performance two-channel stereo system — the ultimate setup for immersive, detailed music listening.
11. TripCase – Simplifying Travel Planning
TripCase’s live-action video portrays a traveler’s journey, highlighting how the app organizes itineraries and travel details. The narrative effectively showcases the app’s practical benefits.
12. Gisteo Intro – Explainer Our Explainer Video Company
At Gisteo, we transform your ‘huh?’ into ‘aha!’ with our best-in-class explainer videos. From mom-and-pop shops to big-shot corporations, we’ve got you covered. Transparent pricing? Check. Smooth process? Always. Surprises? Only the pleasant kind! This live-action intro for Gisteo explains in all in a fun, engaging way.
13. Starbucks – Sharing Brand Values
Starbucks’ mixed-media video combines stop-motion and animation to convey the company’s commitment to sustainability and ethical sourcing. The unique visual style reinforces their brand values.
14. Dollar Shave Club – Humorous Product Introduction
No list of top marketing video examples to inspire you would be complete without the Dollar Shave launch video. This iconic video uses humor and a direct approach to introduce Dollar Shave Club’s subscription service, making it both memorable and effective.
15. Slack – Enhancing Team Communication
Slack’s live-action video portrays common workplace communication challenges and demonstrates how their platform offers solutions, resonating with a broad audience.
16. Dove – Real Beauty Sketches
Dove’s emotionally impactful video features a forensic artist drawing women based on their own descriptions and those of strangers, highlighting the disparity and promoting self-esteem.
17. This Is a Generic Brand Video – Parody
Dissolve’s satirical video humorously critiques the clichés commonly found in corporate brand videos, serving as both entertainment and a reminder to strive for originality.
18. Poo~Pourri – “Girls Don’t Poop”
Poo~Pourri’s “Girls Don’t Poop” video broke the internet with its cheeky humor and candid approach to a taboo subject. Featuring a poised British woman discussing bathroom odors with unabashed frankness, the ad cleverly balances elegance and potty humor to introduce a toilet spray that traps odors before they escape. This bold strategy not only garnered over 40 million views but also significantly boosted the brand’s recognition and sales.
19. Squatty Potty – “This Unicorn Changed the Way I Poop”
Apologies for two sophomoric examples in a row here but Squatty Potty’s viral video is a winner in the “poop” category too. It features a prince and a unicorn that defecates rainbow ice cream to explain the health benefits of proper toilet posture. The whimsical narrative and vivid visuals make a memorable impression, transforming an awkward topic into an entertaining and educational experience. This creative approach not only educated viewers but also propelled Squatty Potty into mainstream success.
20. Honda – The Cog
Honda’s intricate Rube Goldberg machine showcases the precision engineering of their Accord model, creating a visually captivating and memorable video ad.
Conclusion
These top marketing videos to inspire you demonstrate the power of well-crafted storytelling, whether through animation or live-action, in conveying messages, engaging audiences, and driving action. Each example offers valuable insights into creativity, clarity, and impact, serving as a testament to the effectiveness of visual storytelling in marketing.
At Gisteo, we specialize in creating compelling explainer and marketing videos that resonate with viewers and achieve marketing goals. We combine scriptwriting excellence with highly affordable pricing options to deliver best-in-class work.
If you’re inspired by these examples and looking to develop your own standout video, contact us or schedule a free consultation to bring your vision to life.
