Let’s get one thing straight: if you’re not using video content in your marketing, you’re losing. Period. The world has moved on from static images, dull blog posts, and long-winded email copy.
Today, attention spans are shorter than a goldfish’s memory, and if you’re not engaging your audience in an instant, they’re gone—off to watch a competitor’s video content.
Video content is no longer a “nice-to-have” in marketing. It’s the cornerstone of modern business growth. It’s the reason some companies skyrocket to success while others fade into irrelevance. So, if you’re serious about making money (and not just playing around with marketing for fun), you better start leveraging video content.
Why Video Content Matters (And the Stats to Prove It)
Still think video content is just a fad? Think again. Here are some cold, hard facts:
- 91% of businesses use video content as a marketing tool. If you’re in the other 9%, you’re already behind. (Wyzowl, 2023)
- 84% of people say they’ve been convinced to buy a product or service after watching a brand’s video content. Let that sink in. The right video content doesn’t just inform—it sells. (Wyzowl, 2023)
- Social video content generates 1200% more shares than text and image content combined. Engagement is the name of the game, and video content dominates. (Brightcove)
- YouTube is the second largest search engine in the world. That means if you’re not creating video content, you’re cutting yourself off from one of the biggest sources of traffic and leads available.
- Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. (Forbes)
- Videos on landing pages increase conversion rates by up to 80%. (Unbounce)
- 88% of video marketers report that video gives them a positive ROI. (Wyzowl, 2023)
- Mobile video consumption increases by 100% every year. If you’re not optimizing for mobile, you’re missing out. (Insivia)
Now, let’s talk about the different types of video content you need to be using to make money, grow your brand, and dominate your industry.
1. Explainer Videos (Your 24/7 Sales Machine)
A prospect lands on your website. You have about 8 seconds to convince them to stay. If you force them to read paragraphs of text, they’ll leave faster than a cheapskate at a charity dinner. But if you hit them with a compelling explainer video that clearly communicates what you do and why it matters? You’ve got their attention.
Explainer videos work because they simplify complex ideas and deliver them in a digestible format. They’re your best salesman, working around the clock without taking coffee breaks.
Explainer videos are our “bread and butter” here at Gisteo. More information here in our intro video:
2. Testimonial Videos (Because Nobody Trusts You… Yet)
Here’s the deal: people don’t trust businesses. They trust other people. A text testimonial buried on your website won’t cut it anymore. But a video of a real customer, telling their story about how your product changed their life? That’s gold.
Testimonial videos build instant credibility. They eliminate doubt. They prove you’re the real deal. If you’re not leveraging them, you’re leaving money on the table.
Gisteo offers remote testimonial video production services, where we create videos like this quickly and affordably:
3. Social Media Videos (Where Attention Actually Lives)
Most people aren’t reading long blog posts. They’re doomscrolling on social media. If your brand isn’t showing up in their feed with engaging, short-form video content, they’re never going to find you.
Platforms like TikTok, Instagram Reels, Facebook, and LinkedIn favor video content in their algorithms. That means your chances of getting seen (without paying for ads) are significantly higher if you’re posting video content instead of static content. Here’s a Gisteo-produced social media video:
4. Live Videos (Because People Love “Behind-the-Scenes” Access)
Live video is the closest thing to face-to-face interaction online. It builds trust fast because there’s no editing, no scripts—just raw, unfiltered engagement with your audience.
- Host live Q&A sessions.
- Showcase product demos.
- Give a behind-the-scenes look at your business.
Live video gets higher engagement than pre-recorded content because people love authenticity. Plus, platforms like Facebook, Instagram, and LinkedIn push live content to the top of feeds.
Reel Interviews by Gisteo is a cost-effective solution to get scaleable, human driven video content. With a single studio session, we can produce 10+ pieces of shareable video content, like this:
5. Webinars (The Secret to Selling High-Ticket Offers)
You want to sell something expensive? You’re going to need time and trust. That’s where webinars come in. They allow you to educate, build rapport, and handle objections—all before you even pitch your offer.
Webinars convert 20-40% of attendees into buyers when done right. And thanks to automation, you can run them on autopilot, generating sales while you sleep.
6. Video Ads (Stop Wasting Money on Boring Ads)
If you’re running ads without video content, you’re burning cash. Video ads get higher engagement, lower cost-per-click, and better conversion rates than static ads.
Why? Because video content stops the scroll. It grabs attention, tells a story, and emotionally hooks the viewer in seconds. Platforms like YouTube, Facebook, Instagram, and TikTok are built for video advertising. If you’re serious about scaling your business, this is where you need to invest. Ads can be live-action or animated such as this promo that we produced for a kid’s game:
7. Personalized Video Messages (The Ultimate Sales Hack)
If you’re still sending cold emails or generic follow-up messages, stop. Nobody reads them. But a personalized video message? That gets watched.
Using tools like Vidyard, Loom, or Bonjoro, you can send quick, custom video messages to prospects, clients, or leads. It’s a game-changer for sales teams and a surefire way to stand out in crowded inboxes.
The Bottom Line
Here’s the harsh truth: Video content is not optional anymore. It’s the most powerful tool in marketing, period. If you’re not using it, your competition is. And if they’re using it better than you? They’re stealing your customers, your leads, and your market share.
The good news? You don’t need Hollywood-level production to make an impact. What you need is clarity, strategy, and execution.
The world has changed. Video content is king. Adapt or get left behind.
Need Help Creating Powerful Video Content?
If you’re ready to dominate your market with strategic, high-converting video content, let’s talk. At Gisteo, we specialize in making video content simple, effective, and profitable. Whether you need a high-quality, affordable explainer video, testimonial series, interview-driven video content or a social media strategy that actually works, we’ve got you covered.
Don’t just sit on this information—take action. Because the businesses that win are the ones that execute.
Let’s make your brand impossible to ignore. Contact us or schedule a free consultation today.
