Why You Need A Strong Marketing Video Agency Partner

Table of Contents
Picture of Stephen Conley
Stephen Conley
Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

Introduction

In today’s digital landscape, brands must evolve into broadcasters, teaming with a marketing video agency to deliver compelling video content that resonates across platforms.

At Gisteo, we believe that a marketing video agency should be more than just a service provider—it should be a strategic partner dedicated to amplifying your brand’s voice. Here’s how we do it.

Our Flagship Custom Animations

Since our inception in 2011, Gisteo has specialized in crafting custom animated explainer videos that distill complex ideas into engaging, easily digestible content. Our team collaborates closely with clients to ensure each video aligns with their brand identity and effectively communicates their message.

Expanding Our Marketing Video Agency Services to Empower Your Brand

Recognizing the diverse needs of modern businesses, we’ve broadened our marketing video agency services to support your journey in becoming a well-rounded content creator:

🚀 Express Explainers

For tight deadlines and budgets, our Express Explainers utilize templates and presets to streamline production. This approach ensures faster turnaround times and reduced costs while maintaining the storytelling quality that Gisteo is known for. Here’s just one example:

🤖 AI Explainers

Leveraging advanced technology, our AI Explainers feature hyper-realistic avatars based on real human actors. These videos offer rapid production, multilingual options, and cost-effective messaging at scale, making them ideal for presentations, training, FAQs, and corporate communications. Here’s an example based on a whole series of AI avatar videos we’re producing for Bills.com:

🎙 Reel Interviews

We conduct remote interviews with you or your team, extracting valuable insights and transforming them into 10+ engaging short-form content. Enhanced with music, captions, and B-roll footage, these videos help build trust and authority with your audience. Here’s one of our recent examples:

🎤 Remote Customer Testimonials

Your satisfied customers are your best advocates. We facilitate the entire testimonial process remotely, making it easy to capture genuine endorsements that highlight the value of your brand. Example here:

🔥 Unlimited Yearly Plan

Our Unlimited Yearly Plan provides access to Gisteo’s full suite of video offerings, including our flagship custom videos. This plan allows you to produce as much content as needed at an affordable flat rate throughout the year, ensuring consistent and dynamic marketing efforts.

🛠 Extreme Messaging Makeover

A compelling brand story is essential for success. Our Extreme Messaging Makeover service is outside the our normal video services and more focused on messaging with strategic copywriting.  It’s a process revamps your brand narrative into something crisp, compelling, and impossible to ignore, laying a strong foundation for effective communication.

Qualities of an Exceptional Marketing Video Agency

Choosing the right marketing video agency is crucial for your brand’s success. Here are key qualities that set top marketing video agencies apart:

1. Creative Vision and Storytelling

An exceptional agency possesses a unique creative vision, crafting narratives that resonate with the target audience. They transform core messages into engaging stories, ensuring the content is both memorable and impactful.

2. Understanding of Brand and Audience

A top-tier marketing video agency invests time in understanding your brand’s identity, values, and goals. They conduct thorough research to grasp the target audience’s preferences, ensuring the content aligns with viewer interests and drives engagement.

3. Adaptability and Innovation

The digital marketing landscape is ever-evolving. An adept agency remains flexible, adapting strategies to meet changing trends and technologies. Their innovative approach ensures your brand stays relevant and ahead of the competition.

4. Technical Proficiency

Beyond creativity, technical mastery in areas like filming, editing, sound design, and animation is crucial. A proficient agency utilizes the latest tools and techniques to produce polished, professional videos that meet high-quality standards.

5. Effective Communication and Collaboration

Open and transparent communication fosters a collaborative environment. An agency that values your input, provides regular updates, and incorporates feedback effectively ensures the final product aligns with your vision.

6. Strategic Distribution and Marketing Insight

Creating a video is just the beginning. A competent agency understands various platforms and devises strategies to distribute content effectively, maximizing reach and impact.

7. Proven Track Record and Reliability

A history of successful projects and satisfied clients indicates reliability. Reviewing testimonials and case studies can provide insight into the agency’s ability to deliver results and maintain professionalism.

The Gisteo Difference

At Gisteo, we embody these qualities, ensuring that our partnership drives your brand’s success. Our commitment to excellence and innovation positions us as a leader in the marketing video agency landscape.

Client Testimonials

Our clients’ satisfaction speaks volumes about our dedication:

“My organization worked with Gisteo two separate times for a total of 3 animated explainer videos. Both were tight timelines and somewhat dense topics to explain. The Gisteo team made beautiful, easy-to-understand videos and made the process seamless. High-quality product worth every penny (and competitive pricing, too!).”

– Shannon Prentice, Content Development Manager, NMFA

“Gisteo did an excellent job producing a recruiting video for my company. Steve provided an incredible amount of valuable strategic marketing consulting on top of the video. He is really smart and talented. It is clear that his years of experience and enthusiasm for getting the message right differentiates him from others in the field.”

– John Moran, Chairman, Bright Event Rentals

Partner with Gisteo: Your Path to Becoming a Broadcaster

By choosing Gisteo as your marketing video agency, you’re investing in a partnership focused on transforming your brand into a dynamic broadcaster, with diverse video content. Gone are the days of offers “just explainer video productions.”

Our comprehensive services and commitment to excellence ensure that your message resonates with your target audience, driving engagement and conversions.

For more information on our services, contact us or schedule a free consultation today.

Similar articles of our blog
Want to discuss a project? Just get in touch and we’ll respond with lightning-fast speed!
Marketing video agency