At Gisteo, we believe in the power of information. Research shows that the average visitor to your website will decide whether to stay or leave in less than 15 seconds.
How, then, do you communicate your value proposition quickly and clearly? The answer lies in well-crafted explainer videos. Here’s the case for why you should buy explainer videos for your business.
What the Research Tells Us About Explainer Videos
I have never been impressed by the school of advertising that ignores facts. So let me present you with some compelling evidence on why businesses buy explainer videos:
According to Wyzowl’s recent State of Video Marketing Survey, 91% of businesses use video as a marketing tool—up from 61% in 2016. More importantly, 87% of video marketers report that video gives them a positive ROI, a dramatic increase from just 33% in 2015.
These are not trivial statistics. They represent a fundamental truth about human psychology: according to research from MIT, we can process visual information in as little as 13 milliseconds.
When you buy explainer videos for your business, you’re not merely purchasing an animation—you’re investing in the most efficient communication medium available today.
The Many Benefits of Explainer Videos
In my 50 years in advertising, I’ve found that the most effective communications share several qualities: they inform, they entertain, and they sell. A properly constructed explainer video accomplishes all three with remarkable efficiency.
When you buy explainer videos that are of high quality, you can expect:
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Increased Comprehension: Viewers retain 95% of a message when they watch it in video compared to 10% when reading it in text.
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Higher Engagement: Wistia research shows that people spend on average 2.6x more time on pages with video than without.
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Improved Conversion: Including video on a landing page can increase conversions by up to 80%.
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Better SEO Performance: Websites with video are 53 times more likely to reach Google’s first page.
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Enhanced Email Campaigns: Adding videos to email can increase click rates by 65%.
As Claude Hopkins wisely noted, “Advertising is salesmanship in print.” I would amend this today to say that “Explainer videos are salesmanship in motion”—with the added advantage that they work tirelessly, 24 hours a day, without complaint or commission.
The Hallmarks of an Effective Explainer Video
Many agencies will encourage you to buy explainer videos that prioritize flash over substance. This is a grave error. At Gisteo, we follow principles I’ve long advocated: clarity, intelligence, and respect for the consumer.
A truly effective explainer video must:
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Begin with thorough research into your customers’ needs and pain points
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Present information in a logical, persuasive sequence
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Use language that is precise, not pompous
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Include visuals that enhance understanding, not merely decorate
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Close with a clear, compelling call to action
The most dangerous fault in an explainer video is being boring. People do not buy from companies that bore them. HubSpot research shows that 75% of consumers decided not to buy a product because the voice in the video annoyed them. Your video should captivate while it communicates.
The Economics of Explainer Videos
Some companies hesitate to buy explainer videos due to concerns about cost. This represents short-term thinking of the most damaging kind.
Consider the mathematics: 78% of video marketers say video directly helps increase sales. Forbes Insights found that 64% of executives are more likely to buy a product after watching a video about it.
The question becomes not “Can we afford to buy explainer videos?” but rather “Can we afford not to?”
How to Proceed When You Decide to Buy Explainer Videos
When you’re ready to buy explainer videos, approach the process with the same diligence you would any important business decision:
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Research thoroughly: Examine the portfolio of any agency you consider
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Demand specifics: Ask about their process for understanding your business
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Check references: Speak with past clients about results, not merely satisfaction
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Review scripts carefully: The foundation of every great video is a compelling script
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Measure results: Establish clear metrics for success before production begins
Remember: The best explainer videos don’t just explain—they persuade. They don’t just inform—they inspire action. In fact, Animoto research shows that 93% of businesses reported gaining a new customer as a direct result of a video posted on social media.
The Gisteo Difference
At Gisteo, we understand that when you buy explainer videos, you’re not purchasing a commodity—you’re investing in a powerful marketing asset.
Our approach combines meticulous research with creative execution. We begin by understanding your business objectives completely. We study your customers with anthropological intensity. And we craft videos that communicate with clarity and conviction.
The result? Explainer videos that don’t merely explain—they convert.
Advantages of Hiring an Agency Like Gisteo
Partnering with a specialized explainer video agency like Gisteo offers several key benefits:
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Expertise in Storytelling: With over 13 years in the business and more than 3,000 videos produced, Gisteo has honed its craft in creating compelling explainer videos that simplify complex ideas.
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High-Quality Production: Gisteo combines expert scriptwriting and production skills with a simple process and fair pricing (including our Unlimited Yearly Plan) to create world-class explainer videos that help you clarify your offering and ignite your business.
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Time and Resource Efficiency: Outsourcing to an agency like Gisteo frees up your internal team, allowing you to focus on other priorities while experts handle the video production process.
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Strategic Customization: Gisteo tailors videos to your specific goals and audience, enhancing engagement and effectiveness.
When you decide to buy explainer videos for your business, choosing an experienced agency ensures that your investment yields maximum returns.
Conclusion: The Prudent Path Forward
In today’s overcrowded digital marketplace, clarity is currency. When you buy explainer videos of exceptional quality, you purchase the most efficient means of communicating your value proposition to prospects who are increasingly short on time and attention.
The evidence is clear, the economics compelling, and the competitive advantage undeniable. According to Aberdeen Group, companies using video grow revenue 49% faster than non-video users. The businesses that thrive in this age will be those that communicate most effectively. Explainer videos represent your best opportunity to do precisely that.
If you’re ready to buy explainer videos for your business that drive results, contact Gisteo today or schedule a free consultation. Let’s bring your message to life with clarity and impact.
