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Gisteo creates brand videos to help you create awareness and make a splash. Whether it’s a live-action or an animated brand video, Gisteo is your partner to create multimedia magic!
A brand video is a short video that communicates a company’s identity, values, and message to its audience. It aims to establish a strong brand identity and emotional connection with viewers by showcasing the essence of the brand, its mission, culture, and unique selling points.
Brand videos often use storytelling, visuals, and compelling narratives to convey the brand’s personality and create a memorable impression. They can be used on websites, social media, presentations, and marketing campaigns to help viewers understand, relate to, and remember the brand.
Well, first things first, there’s no magical formula for creating great brand videos, but here are a few tips to increase your odds of making a highly effective one that helps you stand out from the pack.
Engaging Visuals: If you want to keep viewers hooked on your brand video, you need to catch their eyes with some strong visuals. Go all out with high-quality images, animations, graphics, and colorful backgrounds. And don’t forget the text overlays, music, and sound effects that reflect your brand’s style.
Compelling Storytelling: You can’t just rely on pretty pictures alone to make your brand video a hit. You need to tell a story that your viewers can’t resist. To do that, you have to know your audience and what makes them tick. Craft a story that has a beginning, middle, and end and provides all the necessary information to engage your viewers.
Clear Calls To Action: You’ve got to make sure that your brand video leaves a lasting impression on your audience. That means you need to inspire brand awareness and include clear calls to action. Whether it’s signing up for your blog or channel, checking out your website, or buying something straight from the video, make sure your viewers know exactly what to do next. And, of course, make it easy for them to take action with a clear and concise CTA at the end of your video.
Check out a few of the brand videos that we’ve created for clients below. You can review lots more of our work here.
A fun live action commercial brand video for a cash management app
Live action brand video for smartphone insurance company
Brand manifesto video for data management company
Brand video for non-profit organization
3D brand commercial for a junk removal company
Animated brand video for a Congo-based non-profit organization
Why choose a live-action brand video?
Opting for a live-action brand video can be a powerful choice for several reasons. Live-action videos offer a sense of realism and authenticity that can strongly resonate with viewers. They allow you to showcase real people, locations, and interactions, making your brand more relatable and trustworthy. This format is particularly effective for personal stories, testimonials, or any content where human connection and emotion are key. Additionally, live-action videos can be ideal for demonstrating physical products or services in a real-world context, providing a clear and tangible understanding of what you offer. If your goal is to create a deep, emotional connection with your audience or to present your brand in a realistic setting, a live-action brand video might be the perfect choice.
Why opt for animated brand videos?
Animated brand videos offer several advantages over live-action or other video types. They’re particularly useful if your service or product is in the development phase, as animation can vividly illustrate features and benefits. Animation also enables the use of detailed visuals, like close-ups or cross-sections, to explain intricate aspects more clearly. Plus, the visual style of animations can be tailored to match your brand identity, ensuring a consistent and impactful customer experience.
What is the usual timeline for creating an animated brand video?
The production time for an animated brand video varies depending on your specific needs and the video’s length. Typically, the complete production process for an animated brand video takes about 5-6 weeks.
How much does a brand video cost?
Creating a brand video yourself might be cost-effective, but such DIY videos may lack professionalism and be time-consuming to produce. For a polished and professional result, it’s wise to consult with a company like Gisteo. We pride ourselves on transparent pricing and high-quality production. You can view our rates for animated and mixed media productions here.
What are the steps in producing a brand video?
Producing a brand video, especially an animated one, involves several stages. It starts with a fact-finding phase to understand your objectives and requirements. Then, a script is crafted to define the video’s content, followed by storyboard creation to visualize the video’s flow. After that, sound elements like voice-overs and background music are added. The final step is the production of the actual animation, bringing your brand video to life. Click here for a more detailed explanation of our process.
As a brand marketer, what other types of videos should I consider for my marketing strategy?
In brand marketing, brand videos are just one component. You should also consider explainer videos to provide a comprehensive overview of your services or products. Testimonial videos from satisfied customers can lend credibility to your brand. Onboarding videos are excellent for helping new users understand and enjoy your offerings. There are many creative ways to use video in your strategy.
Let’s talk! Schedule a free consultation using the calendar below or contact us at info@gisteo.com to further discuss your video needs.
Gisteo has garnered some amazing reviews on Google, Clutch, LinkedIn and other platforms. Check out our Praise page for more!
A lack of clarity is a business killer…and finding the right explainer video company to help fix this can be painful. At Gisteo, we combine expert scriptwriting & production skills with a simple process and fair pricing to create world-class explainer videos that help you clarify your offering and ignite your business.
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