Gisteo crafts custom animated commercials and video ads to help elevate your business, product or service. Since 2011, we’ve been a leader in the video animation space.
Live-action productions have plenty of pros when it comes making a video advertisement. Live-action is humanizing and personal. It shows how things look and work, in real-world situations. But there are reasons why animated commercials have become so popular in recent years:
1. Animation is excellent at simplifying things: If you want to educate your audience on a complex or abstract subject, animated ads can be more effective at quickly boiling down your message into the most relevant points. That’s why so tech companies these days (often selling complex softwares or cloud-based services) have taken to producing animations to explain their value proposition to customers.
2. Animation is more flexible & often provides greater creative freedom: Animation can look and sound any way you want it to. Quite literally, if you can imagine it, you can animate it. While live-action is constrained by what is physically possible and what’s feasible according to budget, there’s no ‘impossible” when making an animated ad.
3. It’s easier to update: Need to make changes to your video later on? That can be tricky with live-action (without expending serious time and money). Updating animation is simpler, easy and cheaper…without the headaches involved with reshooting scenes.
Melbourne’s “Dumb ways to die” animated safety campaign won countless awards while racking up millions of views. If you haven’t seen it, check it out now. Priceless!
Errr…umm…aaahh…heck, who knows? Jokes aside, both are types of marketing videos and both aim to ultimately persuade people to do something (buy, click, sign up, get more info, call, email…). In general, animated explainer videos are designed to educate your target on the value of a system, service, product, business, process etc. When people have an “a-ha” moment, you are in a better position to get them to take action.
While animated video commercials do some of the same things, the sales pitch is normally stronger and more overt with these videos vs. explainers. In addition, explainer videos usually go into more depth in terms of how things work than in a typical commercial or video ad… although there are certainly short explainers (30 seconds) and long commercials (informercials) so that’s not a hard and fast rule either.
Red Bull has produced engaging animated commercials for over 30 years. The video ads reinforce that brand’s world-famous slogan “Red Bull gives you wings.”
Here’s a quick look at some of the many animated video ads we’ve produced over the years. Be sure to visit our Portfolio page to review a wide range of our video and mixed media work, organized by general style.
2D animated commercial for a junk removal company
3D-style 30 second animated ad for LoadUp’s junk removal service
A motion graphics online video ad for Barracuda’s RMM tool
An informative animated ad for mental-health focused app
One of a series animated commercials for a Tulsa-based law firm
Animated ad for a dog daycare facility, promoting their new customer portal
Book a video call with Stephen Conley, Founder & Creative Director. Stephen will meet with you and your team to discuss your overall goals for your animated commercial project. He’ll provide his general thoughts on what approach you should take and answer any questions you might have about the process.
Before producing marketing videos and animated ads, Stephen worked at some of the world’s top advertising agencies. Since then, he’s worked with countless start-ups and leading brands during his 11+ years running Gisteo…so he knows his stuff when it comes to video ads as well as branding and marketing in general!
How much does an animated ad cost?
That’s easy since our video production rates are insanely transparent. Check out our pricing parameters here.
What’s included in your animated commercial video production process?
We provide a full-service experience, starting with understanding your brand to delivering a custom script, storyboard, and animated video made just for you. Unlike some other video production companies, we craft every part of your video from the ground up. This not only gives you a one-of-a-kind animated ad but also a set of unique assets you can use in other marketing activities. Read more about our process here.
What factors should you consider when choosing a animated advertisement production company?
When searching for a animated video production company, it’s important to consider several aspects:
In today’s fast-paced world, businesses of all sizes—from startups to global giants—need to engage their audiences and deliver their messages effectively. With video content leading the way in performance and conversions, animated ads have emerged as a powerful marketing tool your business can’t afford to overlook. Let’s highlight just a few of the key advantages animated commercials offer.
Cost-Effective Creativity: Animated ads allow you to unleash your creativity without breaking the bank. Complex visualizations and imaginative sequences that might be prohibitively expensive with other mediums are more accessible with animation.
Scalability: Animated assets are not just standalone pieces; they can be reused and expanded upon for future projects. This makes it easier to produce multiple ads and maintain a consistent brand message.
Unmatched Flexibility: Animation gives you the freedom to bring your wildest ideas to life in various styles. Whatever you envision, animated ads can deliver, making your brand stand out.
Memorability: The unique combination of animated visuals and engaging content captures attention and keeps viewers hooked, increasing the likelihood they will remember your message and take action.
Accessibility: Animated ads simplify complex messages, making them easy for viewers to understand. The more effectively you communicate, the better your results will be.
Enhanced YouTube Presence: As the second largest search engine, YouTube is crucial for reaching a larger audience. Animated ads perform exceptionally well on YouTube and other social video platforms, helping you expand your reach and impact.
By leveraging the strengths of animated ads, you can elevate your marketing efforts and ensure your message resonates with your audience. Dive into the world of animation and watch your business thrive.
How much do animated commercials cost?
Wyzowl conducts a yearly study to determine global industry average price of explainer videos in general. In 2023, they determined that price to be over $8,000. You can see the full research study here to find out how they came to this conclusion! Gisteo focuses on value-for-money and our videos are considerably more affordable than these averages, which can be skewed by high-priced companies. It’s always a good idea to do your homework before making a decision on who to work with.
Animated video ads are just the beginning of what you can do with video content. There are countless styles and uses for Gisteo videos. Explore this infographic to learn more about the top 20 video types you can leverage to enhance your marketing or branding efforts.
Gisteo has garnered some amazing reviews on Google, Clutch, LinkedIn and other platforms. Check out our Praise page for more!
A lack of clarity is a business killer…and finding the right explainer video company to help fix this can be painful. At Gisteo, we combine expert scriptwriting & production skills with a simple process and fair pricing to create world-class explainer videos that help you clarify your offering and ignite your business.
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