4 Benefits Of Using Explainer Videos For Your Business

Stephen Conley
Stephen Conley
Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

Why Use Explainer Videos for Business?

For businesses, websites are unparalleled assets that must be carefully set up and managed. Often, it’s the first place where people are introduced to your organization—this is where they gather information on your products and offerings, the people behind the brand, your philosophy and goals, and everything else related to you.

It’s your business card to the world, and it has to leave a good impression, help people find the information they are looking for, and motivate them to become loyal customers and followers.

If you want a website that is more effective at communicating with consumers, one important element you’ll want to consider is video. By putting videos—explainer ones, in particular—on your site, you can get Web users to stay longer, explore your pages further, and become more interested in and attracted to your business.

Why use explainer videos for business? Here are four simple yet truthful—and therefore reliable—reasons that ought to convince you of the medium’s powerful charm and impact on people:

First of all, an explainer video speaks better to the human brain than text can.

Sure, you could just as easily post a video of a person talking directly into a camera, but why go that route when you can make the viewing experience more dynamic for your site visitors?

Explainer videos make use of symbols, icons and concepts to deliver a message. These symbols are easily interpreted by the left side of the human brain, helping it to arrive at ideas and conclusions. The right side of the brain, on the other hand, gathers information from animation by zooming in on the visuals, understanding the big picture, and making sense of context.

Second, watching a video is a fun and entertaining activity that can make any subject more engaging.

Most people say that reading text can feel like a chore, while watching a video requires no effort at all and can leave you laughing, crying, or learning something (or all that and more, at the same time).

Third, people can absorb more information better from a video than from text.

Not only does video educate and inform, but it also helps drive motivation and encourage action—something that is beneficial for businesses if videos are used to increase conversions.

Lastly, video can be found, viewed, and shared practically anywhere.

Video is everywhere you look—on YouTube, on your smartphone, on your friend’s tablet PC, on your manager’s laptop, on the big screen at trade events or commercial centers, in your favorite brand’s weekly email newsletter. More importantly, it takes little effort to share videos online—notice all the videos on your Facebook news feed?

Video creates a powerful impact. It goes viral in a matter of minutes. It can be shared across multimedia platforms. And it lets you absorb information in an enjoyable manner. Make it an essential ingredient in your web pages and watch how it can bring in great results for your business. For more info on how to use explainer video to enhance your business check out my guest post over on ProductionHub.com, 5.5 ways smart marketers are successfully using animated video.

As always feel free to contact us for further information on how to get started producing a killer animated explainer video for your business.

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