Extreme Messaging Makeover | Website Copywriting That Sizzles

Get an Extreme Messaging Makeover in one week or less

Clarify your offering and reframe your messaging with copy that sticks, sizzles and sells. We use a proven storytelling framework that will help you better articulate what you do so you can grow your business, faster (awkward dance optional)!

Eliminate Confusion

By using the right words so they quickly get the gist

Reframe Your Messaging

To make your customer the hero and you the mentor

Get Lightning-Fast Results

With our one week Extreme Messaging Makeover

It can be a friggin' nightmare to clearly explain what you do...

You can't seem to find the right words to express what you do in a clear, concise way
You’re worried that you’re messaging is too similar to that of your competitors
You hate jargon but, darn it, you’re using jargon and random gibberish way too much

You struggle to clearly tell your story in a way that drives conversions and sales
Your website firm is more focused on making your site pretty than crafting winning copy
A copywriting agency wants to charge you thousands and their methodology is vague

"Website visitors won’t make an effort to read your entire site’s content before making a quick assessment about staying. They’ll only give you a few seconds — in fact, they may form an impression of your site in as little as 50 milliseconds."

-Forbes

Your brand deserves a simple messaging framework that brings clarity to your marketing and drives results

That’s where Gisteo comes in. We’ve built our whole company on helping people quickly get the gist about what you do, sell or offer. Since 2011, we’ve been trusted by companies large and small to produce thousands of our complexity-busting explainer videos.

Now, we’re bringing this storytelling expertise to businesses looking to clarify their core messaging using a proven framework and effective copywriting techniques.

"When you're launching a new business, it's a challenge to figure out how to differentiate yourself. You may have some ideas about what sets you apart and why clients/customers should choose your products and/or services, but there can be confusion about how to communicate this message. As a lawyer who just launched his own estate planning law practice, I've personally experienced this. It's been a struggle to find the right words. In working with Stephen for on this Extreme Messaging Makeover, I learned that the key to effective brand messaging is to reframe the message to focus on the client/customer. My initial instinct had been to tell my story first and foremost, but the truth is that every business has a story. What clients/customers care the most about is how you can help them solve their problems, and this needs to be at the core of the brand messaging. By the time I finished working Stephen, I had a better overall story and a draft copy and a wireframe for a new digital ad campaign landing page. The turnaround was fast, and the whole process left me feeling more confident and ready to begin implementing my new messaging. I can't say enough about how helpful Gisteo's Extreme Messaging Makeover was for my new law firm. Stephen understands what your audience is looking for, and has a gift for being able to teach marketing concepts in a way that business owners will appreciate.

Andrew GoodwinFounder/Principal Attorney @Rhodium Law

“I just worked with Stephen on an Extreme Messaging Makeover for my business and was blown away by the process. It has totally changed the way I will present my company and our different service lines. We started with the GIST messaging framework and then Stephen walked me through my new wireframe that I’ll be implementing on my homepage ASAP. I’m already thinking about other ways to incorporate my new brand story that Stephen helped create for us. Honestly, he should charge way more for this Extreme Messaging Makeover package. Hurry, before he does!”

Renato SilvestreCEO @ Strategence

How it works

Schedule a free meeting

We’ll go over the process and give you a preview of the framework we’ll be using to kick-start everything.

We’ll do two workshops

The Session 1 workshop (60-90 minutes) will cover the messaging framework. During Session 2, we'll discuss your wireframe.

Ignite your business

By the end of the week, we’ll send you final copies of your GIST messaging framework and the wireframe so you can implement them!

Overview of the GIST messaging framework

When visitors land on your homepage, you’ve got precious few seconds for them to get the gist…or else your toast. The GIST methodology is based the Hero’s Journey and other proven techniques.

G– Guide your customer and make them the hero

I– Illustrate the journey, with all its stumbling blocks

S– Set them on the right path by positioning yourself as the ally/mentor (not the hero)

T– Tell them about the transformation they’ll experience and trigger a call-to-action

When completing the framework and developing your wireframe, we will take you through a simple exercise that brings the Hero’s Journey to life as it relates to your product, service or business

explainer video company marketing consultancy

Now a Certified Duct Tape Marketing Consultant!

We’re thrilled to announce that we’ve joined the ranks of Duct Tape Marketing Certified Consultants. This certification reflects our commitment to proven, strategic marketing systems that deliver measurable results. With this additional expertise, we’re even better equipped to help businesses grow smarter and faster.

Pricing for the Extreme Message Makeover

$ 749 One-time fee

Two 60-90 minute calls to work through our framework and wireframe
Delivery of final framework document as well as the homepage wireframe
Follow-up support upon request

Frequently asked Questions about this service

I don’t know if I can fit this all into my schedule in a week or less. Can we spread it out a bit more?

Of course. If you need extra time to schedule our meetings, no problem. The idea is to quickly get you a new messaging framework that you can implement it immediately, but no worries if you need to spread it out over more than a week.

I’m interested in a Gisteo explainer video too. Should I do this first or the video?

Either approach could work but this process can serve as an excellent precursor to your explainer video production. We’ll already have done a deep dive into your brand, your hero (customer) and how you’re helping guide them to resolve their pain points…so the explainer video project would start with a strong foundation!

I’ve already got a Gisteo explainer video? Should I still consider this?

Absolutely! Our explainer videos are amazing tools but they still shouldn’t be a substitute for a well-crafted homepage copy or overall brand messaging. Both are important!

Yes, that’s something we can discuss depending on the exact scope and nature of the request. We’ll be honest and transparent as to if it’s something we can handle. If not, we may be able to recommend other resources.

Schedule your free strategy session

More on the Extreme Messaging Makeover deliverables

Deliverable 1: GIST messaging framework

The GIST framework document is based on a simplified version of the Hero’s Journey. It can be used throughout your company: on your website, sales pieces, proposals, printed collateral and more. Your messaging framework can also be used when speaking with prospects, clients, audiences and within video scripts.

Deliverable 2: Homepage or landing page wireframe

We’ll present a wireframe draft for your homepage, implementing the fundamentals of the StoryBrand framework. You can then pass this wireframe to your designer to incorporate this new messaging strategy on your homepage or landing page.

Deliverable 3: The “talking logo” quick pitch

We’ll craft a couple of options for your talking logo, a concise (max 2 sentences) elevator pitch that can be used on your website, social media profiles, as part of your email signature, on the back of your business cards, or wherever you think it could be useful to rally your team around the articulation of your core offering.

Deliverable 4: Explanatory paragraph/longer-form elevator pitch

The elevator pitch is a longer form, more robust version of talking logo quick pitch. The text can be used on your website to enhance SEO and provide more depth about what you do to prospects (usually accompanied by “read more” to limit the amount of copy displayed at once). This text also provides the perfect foundation for an explainer video script.

What The Hero's Journey Teaches Us About Marketing

During the Extreme Messaging Makeover, we will help you create more effective marketing strategies that clearly communicate your value and, most importantly, connect with your audience in meaningful ways.

Here are 10 core principles used in our approach that can make a huge difference in your marketing efforts:

Understanding the Hero’s Journey framework: This narrative structure, identified by Joseph Campbell, involves a hero embarking on an adventure, facing challenges, receiving guidance from a mentor, and ultimately achieving success.

Positioning the Customer as the Hero: Brands should focus their stories on the customer’s journey, making them the hero, while the brand serves as the mentor or guide.

Emotional Connection in Storytelling: By aligning the brand’s narrative with the customer’s experiences and challenges, brands can build stronger emotional connections, as emotions drive over 90% of purchasing decisions.

Identifying Customer Needs (Call to Adventure): Recognize the moments when customers realize they have a problem and craft messaging that resonates with these experiences, demonstrating empathy and understanding.

Highlighting Customer Pain Points: Acknowledge the specific challenges customers face and emphasize the urgency of addressing these issues, motivating them to seek solutions.

Brand as the Mentor: Position the brand as a trusted guide offering wisdom, support, and solutions to help customers overcome their challenges and achieve their goals

Showcasing Transformation with Testimonials: Use customer testimonials and success stories to illustrate the positive impact of the brand’s solutions, providing social proof and building trust.

Celebrating Customer Success (The Return): Share and celebrate the customer’s achievements after overcoming challenges, reinforcing the brand’s role in their success and inspiring others.

Consistency Across Channels: Ensure the brand’s narrative is consistently communicated across all marketing channels, creating a unified and memorable brand experience.

Continuous Evolution of the Brand Story: Regularly update and refine the brand’s narrative to stay relevant and aligned with the evolving needs and experiences of customers.