Extreme Messaging Makeover Strategy & Copywriting

Transform your brand story in one week or less

Many companies struggle to clearly express their true value. Our Extreme Messaging Makeover redefines your story using a proven framework so you can grow your business, faster (awkward dance optional)!

Eliminate Confusion

By using the right words to cut through the clutter

Reframe Your Messaging

To make your customer the hero & you the guide

Get Lightning-Fast Results

With our one week Extreme Messaging Makeover

How many clients are you losing due to confusing or boring messaging?

Confusing messaging leaves potential clients lost.
Good services go unnoticed without compelling communication.

You struggle to differentiate yourself and stand out from the competition
You fear being overlooked in a crowded market.

We get it. Bad messaging happens to good companies

And we can help. We’ve built our whole company on helping people quickly get the gist about what you do, sell or offer. Since 2011, we’ve been trusted by companies large and small to produce thousands of our complexity-busting explainer videos.

Now, we’re bringing this storytelling expertise to businesses looking to clarify their core messaging using a proven framework and effective copywriting techniques.

I can't say enough about how helpful Gisteo's Extreme Messaging Makeover was for my new law firm. Stephen understands what your audience is looking for and has a gift for being able to teach marketing concepts in a way that business owners will appreciate. By the time I finished working Stephen, I had a better overall story and a draft copy and a wireframe for a new digital ad campaign landing page. The turnaround was fast, and the whole process left me feeling more confident and ready to begin implementing my new messaging.

Andrew GoodwinFounder/Principal Attorney @Rhodium Law

“I just worked with Stephen on an Extreme Messaging Makeover for my business and was blown away by the process. It has totally changed the way I will present my company and our different service lines. We started with the GIST messaging framework and then Stephen walked me through my new wireframe that I’ll be implementing on my homepage ASAP. I’m already thinking about other ways to incorporate my new brand story that Stephen helped create for us. Honestly, he should charge way more for this Extreme Messaging Makeover package. Hurry, before he does!”

Renato SilvestreCEO @ Strategence

explainer video company marketing consultancy

Now a Certified Duct Tape Marketing Consultant!

We’re thrilled to announce that Founder Stephen Conley has joined the ranks of Duct Tape Marketing Certified Consultants. This certification reflects our commitment to proven, strategic marketing systems that deliver measurable results. With this, we’re even better equipped to help businesses grow smarter and faster.

Overview of the GIST messaging framework

When visitors land on your homepage, you’ve got precious few seconds for them to get the gist…or else your toast. The GIST methodology is based the Hero’s Journey and other proven techniques.

G– Guide your customer and make them the hero

I– Illustrate the journey, with all its stumbling blocks

S– Set them on the right path by positioning yourself as the ally/mentor (not the hero)

T– Tell them about the transformation they’ll experience and trigger a call-to-action

When completing the framework and developing your wireframe, we will take you through a simple exercise that brings the Hero’s Journey to life as it relates to your product, service or business.

Extreme Messaging Makeover deliverables

Deliverable 1: GIST Messaging Framework

A simplified Hero’s Journey-based messaging framework for use across your website, sales materials, proposals, collateral, and video scripts.

Deliverable 2: Homepage or Landing Page Wireframe

A draft wireframe incorporating the GIST framework, ready for your designer to implement on your homepage or landing page.

Bonus Deliverable 1: The “One-Liner” Quick Pitch

A concise (max 2 sentences) elevator pitch for use on your website, social media, email signature, business cards, and internal messaging.

Bonus Deliverable 2: Explanatory Paragraph/Longer-Form Elevator Pitch

A more detailed version of the quick pitch, ideal for SEO, prospect engagement, and as a foundation for an explainer video script.

How it works

1. Payment/schedule call 1

Make your payment and schedule our kickoff meeting. We’ll go over the whole process and do our onboarding intake form together (45 minutes)

2. GIST workshop session

In this workshop (60-90 minutes) will present the messaging framework canvas and our proposed wireframe with your new messaging strategy

3. Ignite your business

With 2-3 days after our workshop, we’ll send you final copies of your GIST messaging framework and the wireframe so you can implement them!

Pricing for the Extreme Message Makeover

$ 749 One-time fee, billed when booking on Calendly

2 meetings: our kickoff onboarding call & our GIST Messaging Framework live workshop
Deliverables: GIST messaging framework canvas, a homepage/landing page wireframe + elevator pitch and one-liner suggestions
Follow-up support upon request
Implementation team assistance (billed separately)

Frequently asked Questions about this service

I don’t know if I can fit this all into my schedule in a week or less. Can we spread it out a bit more?

Of course. If you need extra time to schedule our meetings, no problem. The idea is to quickly get you a new messaging framework that you can implement it immediately, but no worries if you need to spread it out over more than a week.

I’m interested in a Gisteo explainer video too. Should I do this first or the video?

Either approach could work but this process can serve as an excellent precursor to your explainer video production. We’ll already have done a deep dive into your brand, your hero (customer) and how you’re helping guide them to resolve their pain points…so the explainer video project would start with a strong foundation!

I’ve already got a Gisteo explainer video? Should I still consider this?

Absolutely! Our explainer videos are amazing tools but they still shouldn’t be a substitute for a well-crafted homepage copy or overall brand messaging. Both are important!

Yes, that’s something we can discuss depending on the exact scope and nature of the request. We’ll be honest and transparent as to if it’s something we can handle. If not, we may be able to recommend other resources.

The 10 core principles of our approach

We help you craft marketing strategies that clearly communicate your value and forge meaningful connections with your audience. Here’s how:

Hero’s Journey Framework – Use Joseph Campbell’s storytelling structure to engage audiences with a compelling narrative.
Customer as the Hero – Center your messaging on the customer’s journey, with your brand as the guide (not the star!).
Emotional Connection – Align your story with customer experiences, as emotions drive over 90% of buying decisions.
Call to Adventure – Identify when customers recognize their problem and craft messages that resonate with their needs.
Pain Points Matter – Address challenges directly and create urgency for solutions.
Brand as Mentor – Position your brand as a trusted guide, offering support and expertise.
Testimonials as Proof – Leverage success stories to showcase real transformation and build trust.
Celebrate Success – Highlight customer achievements to reinforce your brand’s role in their journey.
Consistent Messaging – Maintain a unified brand story across all marketing channels.
Evolve Your Story – Continuously refine your narrative to stay relevant and connect with changing customer needs.

Ready to get your Extreme Messaging Makeover?

Schedule a time for our initial call below. Please allot around 45 minutes for this kickoff call. Payment can be made when booking your slot. After our initial call, we’ll schedule our follow-up workshop to go over all your materials.