5 Tips: How To Choose A Video Production Company in 2024

Stephen Conley
Stephen Conley
Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

So you’re looking to get a video made, and you want to find the perfect explainer video production company.  You have lots of options these days, with more and more players of vastly varying quality popping up seemingly by the day.

What do you do?

Well, it helps to start by doing your homework.

Here are 5 quick tips that may help guide you on how to choose your next video production company for the upcoming year 2024.

1. Check out the type of work and styles they’ve done.

When choosing a video production company, it’s crucial to assess the variety of work and styles they’ve previously produced. By examining their past projects, you can gain insight into their capabilities and determine if their style aligns with your vision. Look for versatility in their portfolio to ensure they can cater to different styles and genres.

It’s also important to consider if their previous work demonstrates creativity and innovation in storytelling and visuals. Are they able to bring fresh and engaging ideas to the table?

Additionally, evaluate if the company’s previous projects showcase high production quality and attention to detail. Do they have the technical expertise to deliver a polished final product?

Take the time to research their past clients and watch samples of their work to get a better understanding of their capabilities..

2. Check references, just in case.

I was alerted recently to a company that actually stole work (from us and one other company) and put it in their portfolio.

To ensure the reliability and quality of a video production company, it’s essential to gather references from their previous clients. Checking client reviews and testimonials can provide valuable insights into the company’s track record and customer satisfaction. By reviewing these references, you can gauge the production quality and determine if the company’s style aligns with your brand’s vision.

In addition to client reviews, it can be helpful to ask the video production company for case studies or examples of their previous work. These case studies showcase their ability to deliver successful projects and provide evidence of their expertise in specific industries or video styles. By reviewing these examples, you can assess their creativity, attention to detail, and technical proficiency.

When checking references, it’s also important to consider the team you’ll be working with. Request information about the individuals who’ll be involved in your project, such as their experience and qualifications. This will help ensure that you have a skilled and knowledgeable team to work with, resulting in a smooth and successful collaboration.

3. See if they respond quickly.

A video production company’s level of commitment and customer service can be indicated by their responsiveness. When choosing a video production company, it’s important to see if they respond quickly to your inquiries and requests. Quick responses from a video production company can help ensure smooth communication and project progress. Timely responses demonstrate their professionalism and reliability.

If they’re too busy to get back to you the same day or within 24 hours at least, you may want to move on. You’re paying, and you’ve got a lot of options. You should demand good, fast service.

4. Are they transparent in their pricing?

As you evaluate different video production companies, one important aspect to consider is their transparency in pricing. When it comes to investing in video production services, you want to have a clear understanding of the costs involved. Transparent pricing allows you to make informed decisions about your budget and the services you’ll receive.

You should be able to get a general indication of cost/pricing structure from their website. Avoid the companies that come up with a quote, only figuring out how deep (or shallow) your pockets are!

5. Give them a call.

Does the person you speak seem to have a deep understanding of video creation and marketing in general?

Do they seem like someone who’s asking the right questions?

Someone with a genuine curiosity in your business?

Great videos start with great messaging and understanding how to craft a strong script. There are a lot of animation companies out there who are decent at executing but poor at the front end of the process.

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