5 Videos Every SaaS Should Have

Stephen Conley
Stephen Conley
Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

Your SaaS must include five key video types. Start with Product Demo Videos to highlight features and benefits clearly.

Use How-To Videos to provide step-by-step instructions, improve user experience, and reduce support tickets. Customer Testimonial Videos build trust and can drive a 62% revenue increase by showcasing real user experiences.

Engage a broader audience with Social Media Videos, leveraging the platform’s 3.96 billion users. Finally, share Company Culture Videos to attract top talent and build a strong brand identity. Keep learning to master the art of video strategy to grow your SaaS.

Quick Summary

  • Product Demo Videos: Showcase product features and benefits with real-time usage demonstrations.
  • How-To Videos: Offer step-by-step instructions to simplify complex processes and reduce customer support inquiries.
  • Customer Testimonial Videos: Enhance credibility and trust by showcasing real customer experiences and results.
  • Social Media Videos: Boost brand awareness and engagement with behind-the-scenes content, user-generated clips, and live streams.
  • Company Culture Videos: Provide an authentic glimpse into the company’s values and work environment to attract top talent and build brand identity.

Product Demo Videos

How can you effectively showcase your SaaS product’s features and benefits to drive an 83% increase in buying decisions? Product demo videos are your answer.

For SaaS companies, these videos are a strategic tool to highlight product benefits and key features. By offering a visual demonstration, you allow potential customers to see exactly how your product works in real-time. Make sure your demo is clear and concise, focusing on what sets your product apart.

Always include a strong call to action, guiding viewers towards the next steps, whether it’s signing up for a free trial or making a purchase. Remember, an engaging and well-crafted product demo video can be the catalyst for converting interested prospects into loyal customers.

How-To Videos

While product demo videos show potential customers the capabilities of your SaaS, how-to videos take it a step further by providing existing users with detailed, step-by-step instructions to maximize their usage and satisfaction. These videos simplify complex processes and troubleshooting steps, significantly reducing customer support inquiries.

By offering clear, concise, and visually appealing how-to videos, you improve the user experience and foster deeper engagement with your SaaS products. Step-by-step guidance guarantees users can fully exploit all features, leading to increased adoption and satisfaction.

Data shows that well-executed how-to videos can boost user retention rates and decrease churn, making them a strategic asset for any innovative SaaS company aiming to advance its customer success metrics.

Customer Testimonial Videos

Customer testimonial videos are a potent tool that can significantly enhance your SaaS company’s credibility and trustworthiness. By showcasing real customer experiences, you provide invaluable social proof that helps potential clients visualize the benefits of your product.

These videos are game-changers, often leading to a 62% increase in revenue. Highlight specific results and feature a diverse range of customers to maximize impact. Remember, authenticity is key; genuine testimonials build brand authenticity and deepen trust.

In a competitive market, leveraging customer testimonial videos can set you apart, demonstrating real-world success stories that resonate with prospects. Don’t underestimate their ability to establish credibility and drive conversions in your SaaS business.

Social Media Videos

After demonstrating the effectiveness of customer testimonials, let’s explore how social media videos can enhance your brand’s reach and engagement.

With over 3.96 billion users on various platforms, social media videos are an essential component of your video marketing strategy. These videos can include behind-the-scenes content, user-generated clips, and live streams to engage your audience. By showcasing your SaaS company’s personality, you enhance brand awareness and build stronger connections with customers.

Engaging social media videos help in brand storytelling, driving traffic to your website, and ultimately increasing user engagement. Incorporate these dynamic videos into your strategy to stand out and resonate with your audience in innovative ways.

Company Culture Videos

Company culture videos provide an authentic glimpse into your SaaS company’s values, team dynamics, and work environment. They help you attract top talent and build a strong brand identity. By featuring employee testimonials, office tours, and team-building activities, these videos showcase your company’s ethos and foster a sense of community.

Highlighting real experiences through video allows potential hires and customers to understand your workplace culture and core values. Data shows that job seekers prioritize company culture, making these videos essential. A strategic approach to company culture videos not only improves brand perception but also attracts innovative, like-minded employees and customers.

Frequently Asked Questions

What Are Saas Videos?

SaaS videos are dynamic tools that showcase your software’s features, benefits, and value. They include product demos, explainer videos, and customer testimonials, effectively engaging and converting potential customers by clearly illustrating your software’s unique advantages.

How to Make a Saas Video?

Identify your audience’s pain points, craft a compelling script, and use engaging visuals. Keep your message clear and concise, and end with a strong call to action. Utilize data to refine and innovate your approach continuously or you can work with us, here are some of our work: https://gisteo.com/saas-video-production/

What Do Saas Companies Need?

Think of your SaaS company as a well-oiled machine; you need engaging content, robust customer support, and innovative features to keep it running smoothly. Focus on data-driven strategies, customer feedback, and continuous improvement to stay ahead.


Incorporating these five essential videos into your SaaS marketing strategy is like adding rocket fuel to your growth engine. They don’t just showcase your product; they build bridges of trust and engagement with your audience.

When crafted strategically and backed by data, these videos can enhance your brand’s narrative, making it both compelling and unforgettable.

So, don’t miss the chance to boost your marketing—start weaving these powerful videos into your strategy today!

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