9 Types Of Social Media Video

Stephen Conley
Stephen Conley
Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

Navigating the world of social media video is akin to embarking on a journey through a vast, ever-evolving landscape. As a professional digital content creator, I’ve ventured into the realms of tutorials, user-generated content, live streams, and more, discovering how each type serves a unique purpose in engaging with my audience.

These formats, from the educational depth of how-to videos to the raw immediacy of live feeds, have broadened my toolkit for storytelling and audience interaction. Yet, the exploration is far from over. With trends constantly shifting, there’s always a new horizon to explore, inviting us to uncover the potential of the types yet fully embraced in our strategies.

Key Takeaways

  • Educational videos enhance learning and engagement through tutorials and animated content.
  • Product showcase videos effectively demonstrate product features and benefits, increasing customer engagement.
  • User-generated content boosts community loyalty and brand credibility, enhancing overall engagement.
  • Brand storytelling videos create emotional connections and enhance brand recall through narratives and interviews.

Tutorials and How-To Videos

While exploring the landscape of social media videos, it’s crucial to recognize that tutorials and how-to videos stand out as a powerhouse for engagement and learning, attracting a vast majority of consumers who prefer this format for its clear, instructional value. These bite-sized nuggets of knowledge not only captivate but also empower viewers, offering them valuable information in an easily digestible format.

The strategic use of in-video text and concise content makes these tutorials 2.5x more engaging than their long-form counterparts. This effectiveness is pivotal in online learning, transforming passive viewers into active participants. For brands, this translates into building credibility and trust, as they’re seen not just as sellers but as valuable sources of knowledge.

Thus, how-to videos serve as a critical tool in any innovative content strategy, especially on platforms like YouTube and Instagram, where they can significantly broaden a brand’s reach.

Product Demonstration Clips

Shifting focus from the informative allure of tutorials and how-to videos, product demonstration clips emerge as a potent strategy, vividly bringing product features and functionalities to life for the audience. These clips don’t just showcase product features; they’re a canvas for creativity and strategic engagement.

  1. Showcasing Authenticity: Product demonstration videos cut through the noise by providing a real-life glimpse into how products work, significantly influencing audience perception and decision-making.
  2. Enhancing Clarity with In-Video Text: Incorporating in-video text ensures key information stands out, making it easier for viewers to grasp the product’s value.
  3. Driving Engagement: By vividly demonstrating product functionalities, these videos not only inform but also entertain, driving engagement and encouraging viewers to take the next step in the customer journey.

In essence, product demonstration clips are invaluable for businesses aiming to connect with their audience and drive engagement.

User-Generated Content

In the digital age, user-generated content has become a cornerstone for brands looking to bolster credibility and foster a genuine connection with their audience. By launching a contest to gather user-generated videos, I’ve seen firsthand how this strategy has encouraged tons of UGC, which has not only allowed brands to showcase their community’s creativity but also significantly increased their visibility and engagement.

Strategy Benefit Example
Contests Increases engagement & content creation Hosting a video contest
Reposting UGC Boosts community feeling & loyalty Sharing user videos on social media
Encouraging hashtags Facilitates content discovery Creating brand-specific hashtags
Showcasing UGC Enhances brand credibility Highlighting user reviews/videos
Appreciation of UGC Encourages ongoing participation Thanking users for their content

Implementing these strategies has proven to be an inventive way to gather user-generated content, fostering a vibrant community around a brand.

Announcement Reels

Announcement reels have become a brand’s secret weapon for captivating an audience with exciting news about products or developments. Strategically leveraging social media videos, especially announcement reels, I’ve seen firsthand how the right blend of engaging graphics and exciting elements can dramatically boost brand visibility.

Here’s how I make them work:

  1. Incorporate Fun Elements: I always infuse fun, unexpected surprises that make viewers eager to share the news.
  2. Use Captivating Graphics: I invest in high-quality, engaging graphics that visually narrate the story, making the announcement unforgettable.
  3. Keep It Informative Yet Interesting: Balancing informative content with an interesting presentation ensures my audience stays hooked from start to finish.

These strategies transform announcement reels into a powerful tool for generating buzz and excitement around new offerings.

Interviews and Q&As

Building on the momentum created by announcement reels, interviews and Q&As offer a deeper, more personal way to engage audiences by connecting them with industry experts, influencers, or customers. These formats allow us to dive into the minds of thought leaders, providing a platform for real-time interaction that’s not just informative but also incredibly engaging. By preparing questions in advance and incorporating audience-generated inquiries, we create a dynamic environment where engagement is not just expected but celebrated.

Emotion Impact
Curiosity Sparked by the depth of questions
Surprise From unexpected insights
Inspiration Through shared experiences
Connection Feeling part of a larger conversation

Event Highlights

Capturing the dynamic essence of live events, event highlights videos serve as a powerful tool to engage and create a sense of urgency among viewers. They’re not just about showcasing what happened; they’re about generating FOMO and enticing the audience to not miss out on future events. Here’s how I strategically leverage these clips:

  1. Showcase Exclusive Content: I ensure to include snippets that can’t be found elsewhere, making the content highly sought-after.
  2. Optimize for Social Media Platforms: Tailoring lengths and formats to fit different platforms maximizes reach and engagement.
  3. Incorporate Behind-the-Scenes Videos: Though focusing on highlights, I subtly mix in behind-the-scenes footage to enrich the story, making it more relatable and personal.

These strategies help me turn event highlights into a compelling narrative that captures attention and inspires action.

Behind-the-Scenes Footage

After exploring the dynamic world of event highlights, let’s now focus on the power of behind-the-scenes footage in fostering a deeper connection with our audience. With 83% of consumers enjoying this exclusive glimpse into a brand’s inner workings, it’s clear that behind-the-scenes content is more than just filler for your social media posts.

It’s a strategic tool that humanizes your brand, showcases your company culture, and solidifies your brand identity. By offering a peek into office tours, manufacturing processes, or product development, these videos significantly boost engagement. Platforms like Instagram and Facebook are ideal for sharing these insights, making them accessible and engaging.

This approach not only entertains but also builds trust, creating a loyal community around your brand.

Exclusive Offers Videos

I’ve observed that exclusive offers videos serve as a powerful magnet, drawing in audiences with the promise of special deals that are too tempting to ignore. These videos not only captivate but also strategically drive traffic and increase sales through the allure of limited-time offers.

Here’s how they work their magic:

  1. Highlighting Scarcity: They tap into the fear of missing out by emphasizing that offers are for a limited period.
  2. Visual Appeal: By showcasing products in action, these videos make promotions irresistible.
  3. Clear Call-to-Action: They guide viewers on how to take immediate advantage of the special deals, creating a direct pathway from interest to purchase.

In essence, exclusive offers videos are a game-changer in the digital marketing realm, compelling viewers to act swiftly on promotions.

Storytelling Segments

Through storytelling segments in social media videos, brands can forge deep emotional connections with their audience, effectively conveying their values, mission, and vision in a way that resonates and sticks.

These segments, ranging from customer success stories to brand origin tales, aren’t just narratives. They’re strategic tools that embed brand values into the audience’s consciousness, creating a memorable experience that significantly enhances brand recall.

By incorporating storytelling segments, I see brands transforming viewers into loyal advocates. It’s about making emotional connections that transcend the transactional nature of business.

In an era where brand differentiation is key, these storytelling segments provide a creative avenue to highlight a brand’s uniqueness, making it more relatable and memorable. This approach isn’t just innovative; it’s essential for staying relevant and connected in today’s fast-paced digital landscape.

Frequently Asked Questions

What Are Social Media Videos?

I’d say social media videos are dynamic, shareable content designed to engage and captivate audiences. They’re tools for storytelling, marketing, and community building, often going viral and significantly boosting a brand’s online presence and reach.

What Types of videos are most watched on social media?

I’ve noticed that the most watched videos on social media are tutorials and how-to content. They’re not just popular; they’re preferred by 73% of viewers for learning, making them a strategic choice for creators.

What Are the Best Social Media Video Formats?

I’m convinced that short-form videos and live streams are the cream of the crop, blending engagement and authenticity. They’re strategic picks for innovation-seekers, perfectly balancing captivating visuals with real-time interaction.


Navigating the social media landscape is like being a chef in a vast culinary world—each video type is a unique ingredient that, when mixed correctly, can create a masterpiece. I’ve experimented with tutorials, dived into product demos, and shared the raw, unfiltered moments behind the scenes.

Through this journey, I’ve learned that blending these elements strategically not only spices up my content but also strengthens my connection with my audience. The secret sauce? Knowing which flavor fits the feast.

Similar articles of our blog
Want to discuss a project? Just get in touch and we’ll respond with lightning-fast speed!