What Is An Explainer Video

Stephen Conley
Stephen Conley
Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

Recent studies show that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. As a professional writer who’s ventured into the realm of visual storytelling, I’m intrigued by the efficacy of explainer videos in bridging the gap between complex concepts and audience understanding.

These videos, through their concise and engaging format, have not only revolutionized how we consume information but also how I approach content creation. The journey from a blank script to a compelling video is filled with strategic decisions and creative challenges.

Stick around as I share insights from my experience, highlighting why explainer videos are an indispensable tool in the digital age.

Key Takeaways

  • Explainer videos are designed to simplify complex ideas through engaging narratives.
  • They come in various forms, including animated, live-action, and motion graphics.
  • Effective explainer videos address customer problems with clear, creative solutions.
  • The creation process involves pre-production, production, and post-production stages for quality output.

Defining Explainer Videos

visual explanations in motion

Explainer videos are a powerful tool, transforming complex ideas into engaging and easy-to-digest content that captivates audiences and drives home your message. In the realm of marketing, these videos aren’t just an option; they’re a necessity for any brand aiming to stand out.

Through high-quality explainer video production, we can distill complicated concepts into clear, compelling narratives. There are various types of explainer videos – from animated to live-action – each offering a unique way to illuminate your message.

Key Elements of Success

To truly captivate and engage your audience, it’s essential to focus on crafting a compelling narrative that addresses customer problems and presents clear solutions. In the realm of video marketing, the types of explainer videos you choose—be it animation, live-action, or whiteboard—play a pivotal role in conveying your message.

However, the core of audience engagement lies in the quality and creativity infused within your content. A compelling narrative, backed by a deep understanding of customer issues, not only elevates your explainer video but also ensures it resonates with your target audience.

Choosing Your Video Type

selecting the right video

Having covered the key elements of success, let’s now focus on selecting the right type of explainer video that’ll best convey your message and captivate your audience. Choosing the perfect video type is crucial for making a lasting impact:

Each type has its unique appeal, but it’s your message and audience that should dictate your choice. Let’s innovate and choose wisely!

Creation Process Overview

Crafting an outstanding explainer video demands a journey through three pivotal stages: pre-production, production, and post-production, each demanding meticulous attention and creative flair.

Stage Key Activities Importance
Pre-production Scriptwriting, Storyboarding Lays the foundation for a compelling narrative and visual blueprint.
Production Filming/Animation Brings the storyboard to life with engaging visual elements and animation.
Post-production Editing, Adding Sound Polishes the video, ensuring a high-quality explainer that resonates.

Each step is crucial in video production; from scriptwriting that hooks the audience to storyboarding, which maps out the visual journey, every detail contributes to crafting a high-quality explainer video. This process not only ensures clarity and engagement but also embodies innovation at its core.

Maximizing Video Impact

enhancing video content strategy

After meticulously navigating through the stages of pre-production, production, and post-production, it’s crucial to focus on how to amplify the impact of your explainer video, ensuring it reaches and resonates with the intended audience effectively.

To make this happen, consider:

  • Partnering with reputable video production companies for a polished, professional look.
  • Embedding your video on landing pages to significantly hike conversion rates.
  • Choosing a style of animated video that aligns with explaining your services or product in an engaging manner.
  • Leveraging social media platforms to share your video, harnessing their power to increase reach and engagement.

Frequently Asked Questions

What Is the Purpose of the Explainer Video?

I believe the purpose of the explainer video is to simplify complex concepts, boost brand awareness, and significantly increase sales. It’s a powerful tool that engages viewers and explains ideas in an easily digestible format.

What Should Be Included in an Explainer Video?

I’d include a clear call to action, focus on solving a problem, ensure the content aligns with my brand, and use high-quality production with engaging visuals to simplify complex concepts in my explainer video.

How Do I Make an Explainer Video?

To make an explainer video, I’d start with a tight script, then add professional voiceovers. I’d use humor and simple language and choose between DIY tools or hiring a pro, depending on my budget.

Who Needs Explainer Videos?

I’m in the game of cutting through noise, and let me tell you, explainer videos are a game-changer. Whether you’re a startup, a small business, or an e-commerce giant, they’re your secret weapon.


In the realm of communication, explainer videos are the lighthouses guiding us through the fog of complexity. They illuminate concepts, making the obscure clear and the intricate simple.

As I’ve journeyed through crafting these visual narratives, I’ve seen firsthand their power to captivate and educate. They’re not just videos; they’re bridges to understanding built with creativity and clarity.

Let’s embrace these tools, for in the art of explanation, they’re our most potent allies. Join me in harnessing their potential to enlighten and engage, transforming the abstract into the accessible.

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