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Animated marketing videos to promote engage entertain better explain grab attention boost sales

Gisteo crafts animated marketing videos that better engage your audience to help take your brand to the next level!

How much do our animated marketing videos cost?
 
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What are animated marketing videos?

Animated marketing videos are concise, visually engaging tools that utilize animation to showcase and promote a product, service, or brand. They are particularly effective in simplifying complex concepts, making them easily understandable for a wide audience. 

Animated marketing videos combine elements like colorful graphics, character animation, and storytelling to capture and retain viewer attention, thereby enhancing brand identity and improving audience engagement. By offering a unique and memorable way to communicate a marketing message, they’re versatile across various digital platforms and can be a cost-effective alternative to live-action videos.

Want to discuss a marketing video project?

Animated marketing video are our thing here at Gisteo. Click below to schedule a free consultation.

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Benefits of animated marketing videos

Animated marketing videos effectively promotes a business or product by:

  1. Simplifying complex concepts: Animation breaks down intricate ideas into simple, engaging visuals for easier understanding and recall.

  2. Capturing attention: With vibrant colors, dynamic movements, and creative storytelling, animation grabs and maintains viewer interest, enhancing message impact.

  3. Enhancing brand identity: Customizable to your brand’s style and tone, animated videos strengthen brand consistency and message cohesion.

  4. Boosting retention and recall: The combination of visual and auditory elements in animation aids in better memory retention of your message.

  5. Versatility: Animated videos are adaptable for use across various digital platforms, from websites to social media, broadening their reach.

  6. Cost-Effectiveness: Animation avoids the need for physical locations, actors, or sets, offering a budget-friendly option for quality content.

  7. Timelessness: Animated videos remain relevant longer than live-action videos, as they don’t feature potentially dated people or environments

marketing videos

Examples of our animated marketing videos

We don’t do cookie-cutter animated videos. Below are a few examples of our diverse marketing video styles. Be sure to check out our Portolio section for much more.

2D Animation 

Engaging videos that combine characters and motion design to vividly present your target’s pain points, bridging the gap between an overly cartoonish approach and the more abstract Motion Graphics style.

Motion Graphics 

Motion graphics provide a more corporate look, animating elements for clarity and impact. Characters, if present at all, are more abstract, making it a perfect choice for demos, tutorials, explainers, overviews and more.

Mixed Media 

Seeking realism in your video? Mixed media blends live-action with motion graphics, text, and visuals. Use your footage or our curated stock videos, delivering a cohesive narrative without the need for camera teams.

Kinetic Typography 

An approach that combines moving text, images, motion graphics and music (voiceover optional). Onscreen text makes this style ideal for social media & autoplay platforms with default-muted volumes or bustling conference halls.

Have an animated video project to Discuss?

Click below to book a free consultation.

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Animated marketing video production FAQs

Why opt for animated marketing videos?

Animated marketing videos have several advantages over live-action or other types of videos. They are especially useful if your product or service is in the development phase, as animation can effectively illustrate features and benefits. Moreover, the visual style of animated videos can be tailored to match your brand identity, ensuring a consistent and impactful customer experience.

What is the usual timeline for creating an animated marketing video?

The production time for an animated marketing video depends on your specific requirements and the video’s length. Generally, the complete production process for an animated marketing video takes about 5-6 weeks.

How much do your animated marketing videos cost?

We pride ourselves on transparent, affordable pricing and high-quality production for marketing videos. You can view our rates for these productions here.

What are the steps in producing animated marketing videos?

Producing an animated marketing video involves several stages. It starts with a fact-finding phase to understand your objectives and requirements. Then, a script is written to define the video’s content, followed by storyboard creation to visualize the video’s flow. Sound elements like voice-overs and background music are then added. The final step is the production of the actual animation, bringing your animated marketing video to life. 

What types of animated marketing videos should I consider creating?

There are many types of marketing videos to help elevate your brand. you should consider explainer videos to provide a comprehensive overview of your services or products. Onboarding videos are excellent for helping new users understand and enjoy your offerings. The infographic below explores numerous use cases for animated marketing videos. 

Types of animated marketing videos

There are countless styles and uses for Gisteo marketing videos. Explore this infographic to learn more about the top 20 video types you can leverage to enhance your marketing or branding efforts.

Types and uses of marketing videos

Our process for producing marketing videos

Like everything we do here at Gisteo, our process for creating animated marketing videos is simple & straightforward. These are the six steps we normally follow, from concept to final delivery. Click here to download a copy of our pre-production questionnaire. 

1. Discovery

We start by rolling up our sleeves and doing our homework. We kick things off by studying your pre-production questionnaire to better understand your value proposition and overall goals for your video.

2. Script Development

Next, we proceed to write the script, which serves as the blueprint for the entire gisteo. We send you the draft for comments, make revisions if necessary until the script is approved.

3. Storyboard

We then turn your script into full color, frame by frame visuals so you can get a feel for your final video and send feedback. If it’s a cartoon-style gisteo, we’ll also design the character(s) and submit to you for approval in this stage.

4. Voice Over

We tap into our team of voice artists to record part or all of your script. You choose from this selection of hand-picked custom auditions.

5. Animation

This is the last step of the video production process. Our animators combine all the elements and bring everything to life to create your custom video.

6. Final Delivery

After completing any final revisions, it’s a wrap. We send you the video file to download (normally in .mp4) and share with the world!

7 pitfalls to avoid when creating animated marketing videos

Pitfall #1: Following the Herd

Don’t imitate others when creating animated marketing videos. Stand out with a unique script, visual treatment, or both. If you’re in a crowded marketplace, why blend in by following tired conventions and clichés?

Pitfall #2: Overloading with Jargon

“Our goal is to seamlessly leverage unique six sigma programs…” Sound familiar? Buzzwords and corporate lingo may seem impressive but often alienate your audience. Write your animated marketing video script as if you’re speaking to a friend or telling a story, providing an escape from the usual corporate-speak.

Pitfall #3: Trying to Say Everything

If you try to appeal to everyone, you’ll resonate with no one. Focus your marketing video message on your ideal customer or “avatar.” This representative persona embodies the traits of your perfect audience, helping you craft messages that feel personal and relatable.

Pitfall #4: Prioritizing Animation Over Story

It’s tempting to focus on flashy animation styles, but the script is what makes or breaks your video. Even Hollywood blockbusters with dazzling effects fall flat without a compelling plot. The same principle applies to animated marketing videos: start with a great story.

Pitfall #5: Using Low-Quality Animation

While the story is crucial, presentation matters too. Avoid tarnishing your brand with cheap, unprofessional animation. Quality doesn’t have to mean breaking the bank, but it should reflect care and professionalism.

Pitfall #6: Jumping in Without a Plan

Animated marketing videos aren’t a shortcut for poorly defined brands or products. If your value proposition, branding, or positioning is unclear, take a step back to define who you are and what makes you unique before creating a video.

Pitfall #7: Not Maximizing Your Video’s Potential

A well-made marketing video deserves prime placement. Don’t bury it on a hidden page—feature it on your homepage where it can boost conversions. Beyond your site, leverage it on social media, email campaigns, ads, and presentations to maximize ROI and reach.

 

pitfalls to avoid with animated marketing videos

Ready to discuss your animated marketing video project?

Let’s talk!  Schedule a free consultation using the calendar below or contact us at info@gisteo.com to further discuss your video needs.

Feelin' the love ★★★★★

Gisteo has been producing marketing videos since 2011.  We-ve garnered some amazing reviews on Google, Clutch, LinkedIn and other platforms. Check out our Praise page for more!

My company worked with Gisteo for a 90 second animated explainer video. After 10 or more consultations with different video production companies, we decided to go with Gisteo - they were affordable, transparent, and had a collection of videos that were very impressive. The team at Gisteo, and Stephen specifically, impressed us every single step of the way. They listened, responded in a timely and concise manner, and delivered the highest quality product. We had a very short timeline to get this video launched and they were able to cut through the noise and capture our message in a way that was relatable and exciting. Can't recommend Gisteo enough. We will be back 🙂
Justin BradshawDirector @ Talkable Communities
Justin Bradshaw
Gisteo was introduced to us by way of referral. After a consultation, a genre that would fit our needs was offered. Gisteo did an outstanding job translating our message in a bite-sized manner, getting straight to the heart of what was valuable to communicate.Gisteo proved to be an extremely experienced and professional partner that put into context our vision, fantastic storytelling (to the point), and production of our corporate video. We were so pleased with our explainer video that we immediately recommended Gisteo to our peers, and we will continue to do that as the occasion arises.Gisteo has since completed a second video for us with the equal skill of getting to the relevance of the message.Gisteo deserves a 5+ star rating. They articulate brand messaging, produce effective video material, and apply graphic design to meet the needs of any application.
Jennifer RaadVP Operations @ Significans Automation
Jennifer Raad
Gisteo did an excellent job producing a recruiting video for my company, bright.com. Steve provided an incredible amount of valuable strategic marketing consulting on top of the video. He is really smart and talented. It is clear that his years of experience and enthusiasm for getting the message right differentiates him from others in the field.
John MoranChairmen @ Bright Event Rentals
John Moran
I've worked with Gisteo twice now to make two different explainer videos and I've been impressed each time. They have a real creative vision that allows them to turn rough ideas into a very well executed video. I also want to point out the after sales service -- even months after the video has been completed and approved, they have gladly made tweaks to my videos for me at no charge. The pricing is very reasonable and they work quickly. If you're looking to get an explainer video made, stop looking and just go with Gisteo
Eugene BehFounder @ Quino Energy
Eugene Beh
I have been looking for something like this for my business for the longest time and the prices have always been out of reach for a small business like mine. Quality was so important as well and I must say Gisteo over delivered with what I was expecting. They have a whole marketing team that know how to send your potential clients a message in the most fun and informational way possible. I believe this video is the best investment I have made in my business and I could not be happier! Thank you so much to the Gisteo Team!
John Carlson Owner @ Mr. Magico
John Carlson
We used Gisteo for our non-profit's first animated explainer video and could not have had a smoother process. They understood the vision and goals of our video from the beginning, and provided helpful perspective and guidance throughout the scripting and storyboarding process. They were flexible and responsive to our feedback in drafting stages, and moved at rapid speed to meet our deadlines. We will absolutely be using them again.
Emily WarneDirector, US Office @ Panzi Foundation
Emily Warne
I highly recommend Gisteo for those looking for an explainer video. Stephen was great to work with and couldn't have made the process any easier for our organization. He listened and understood what we were looking to convey and he nailed it. Quality video with an affordable price. If we do another video, we'll be reaching out to Gisteo and Stephen again.
Julie CrowDirector of Marketing @ Kemper Sports Management
Julie Crow
My organization worked with Gisteo two separate times for a total of 3 animated explainer videos. Both were tight timelines and somewhat dense topics to explain. The Gisteo team made beautiful, easy-to-understand videos and made the process seamless. We handed off the info and the Gisteo team brought it to life with minimal involvement on our end--perfect for our busy organization. High quality product worth every penny (and competitive pricing, too!).
Shannon PrenticeMarketing Manager @ National Military Family Association
Shannon Prentice
We had an excellent experience with Gisteo. Talked to many companies with a much higher price tag and a very complex process involving a ton of people. Gisteo offered a streamlined process with a single point of contact, and they got the story--and the look and feel for the animation--just right very quickly.
Tiffany WilsonCommunications Manager @ Rayonier
Tiffany Wilson
I can't say enough about the outstanding experience I've had with Gisteo. They recently produced a commercial for my company, and I couldn't be happier with the results. From the very beginning, Gisteo's creative ideas were not only innovative but perfectly aligned with our vision. Their ability to understand our brand and translate it into a compelling commercial was truly remarkable. The quality of their work is top-notch. The final product exceeded all our expectations, and we received numerous compliments on the commercial's production value and effectiveness. What sets Gisteo apart, in addition to their exceptional ideas and quality, is their responsiveness. Any questions or concerns I had were addressed promptly, and they made sure to keep me in the loop throughout the entire process. Even when we needed to make a few last-minute changes, Gisteo was more than willing to accommodate our requests, and they did so with lightning-fast turnaround times. Thank you, Gisteo, for making this experience a true breath of fresh air. Your dedication to our project and your commitment to delivering excellence have not gone unnoticed. I'm genuinely looking forward to working with you again in the future. If you're in need of a creative and reliable video production company, I wholeheartedly recommend Gisteo. They are a true asset to any project.
Mike DavisCEO @ 1-800-JUNK-PRO
Mike Davis