promotional video production

5 Ways Explainer Videos Boost Sales & Marketing

Seth Godin rightly said people aren’t just buying goods and services. Instead, they are buying stories, relations, and magic. 

This accurately describes the current market scenario. The market is saturated with several products. The competition is high, and the customers are confused about which product to buy. However, customers are attracted to stories that are unique and attract the attention of the potential audience. 

Animated explainers videos are one such way to help companies pitch their products and brand in the market. With the right script, voice, and visuals, an animated explainer video can turn out to be the best investment.

If you want to know how to make an animated explainer video and the essential components, you can read our previous blogs here. 

In this blog, however, we will tell you 5 ways in which animated explainer videos can boost your sales and marketing. After all, you not only want to generate leads but also convert them into successful sales. Hence, boosting your sales and marketing is essential.  

Creatively Showcase Your Products and Features

Compared to a live-action video, an animated explainer video gives you the room to introduce your products and features creatively. You get the chance to experiment with your imagination, fun characters, scenarios, and visual effects. 

In an animated explainer video, you can zoom your product to the tiniest detail and show the audience the intricate features working behind the scenes. Animated explainer videos give you a chance to be as creative as you can to create an engaging video. 

Boost Customer Loyalty

No matter the brand’s size, developing customer loyalty is one of the major goals. And to achieve this goal, 30 second explainer videos or a 2-minute animated video can come in handy. 

Truth be told, we all have a kid inside us who would be excited to see a cartoon video with a little bit of humor. No matter the industry your business belongs to, animated explainer videos will always hit the spot in the heart of your target audience. And this, in turn, will boost customer loyalty. 

Reduce Your Customer Help Desk Load

When making a promotional video, you want your customers to understand the products and features efficiently. If they don’t, they might have several questions regarding it. This will eventually increase the load on your customer help desk. If you don’t deliver good customer support, it will also create a bad impression on your customers. 

However, with an animated explainer video, you can reduce the chances of such instances. When your animated explainer video explains the product effectively, your customers will have lesser questions, thus reducing the load on the customer help desk. This way, your customer support can answer critical brand questions of your customers efficiently. 

Convey Complex Business Concepts

Animated explainer videos are short and crisp. Yet you can convey complex business concepts sequentially in bits and pieces. This makes it easier for the viewer to digest complex business concepts. 

The right characters, visuals, voice-overs, and fun scenes can easily convey complex business concepts. An animated explainer video makes it easier for the audience to enjoy the experience of knowing and using the product. 

Develop a Robust Brand Voice

Having a robust and powerful brand voice in the market gives you better reach and increases your customer base. For example, Spotify uses cartoon characters on their brand posters to create a fun and attractive impression on the users. 

Apart from cartoon characters, you can also use mascots, logos, colors, brand-specific jingles, and more. 

Bottom Line

Boosting your sales and marketing is essential. And an animated explainer video can be a great tool to achieve this goal. And we at Gisteo can effectively help you to achieve this goal. 

At Gisteo, we have a team that provides creative and robust promotional video production services. We are experienced and certified to develop the right strategy along with the release and pre-and post-production of animated explainer videos. 

Contact our team now to know more.

Stephen Conley

Stephen Conley

Stephen is Gisteo's Founder & Creative Director. After a long career in advertising (a way more dysfunctional industry than even Mad Men portrays), Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale, albeit in moderation.

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