Back to the blog home for our start-here guides and pricing guides.
Every guide we have published, newest first.
Nov 10, 2026 · 5 min read
Fintech ad examples from Coinbase, Mastercard our own ad creation work, plus what makes fintech video ads work, compliance basics…
Nov 10, 2026 · 8 min read
30 corporate video ideas for marketing, sales, HR, training and investors, with the best format, length, price and turnaround for…
Nov 9, 2026 · 6 min read
Yes, AI commercials can run on TV and streaming. See what platforms require, how AI footage holds up on big…
Nov 9, 2026 · 7 min read
A 30-second AI commercial costs $1,750 at Gisteo vs $15K–$50K+ for a traditional spot. Here's $1,000, $1,750 and $3,000 buy,…
Nov 9, 2026 · 6 min read
How to turn a book or online course into short video lessons with AI or custom animation: steps, styles, lesson…
Nov 9, 2026 · 8 min read
Can AI videos be copyrighted? Who owns the footage, when AI need a label & how to use a real…
Nov 9, 2026 · 6 min read
Quick answer: A video production subscription is a flat, recurring fee for ongoing video work, instead of a separate quote…
Nov 9, 2026 · 8 min read
What AI commercials are, how they're made step by step, what they do well, and how to choose an AI…
Nov 3, 2026 · 9 min read
The history of explainer videos, from paper cutouts and whiteboards to AI videos, by Gisteo, a video studio in the…
Nov 3, 2026 · 9 min read
Brand storytelling with motion graphics: 7 examples and how to brief a studio for your brand story. A practical guide…
Nov 3, 2026 · 10 min read
AI video for enterprise marketing needs approvals, brand rules & clear rights. Here's how teams use it safely and checks…
Nov 3, 2026 · 10 min read
How to choose an explainer video color palette: brand colors for motion, meet contrast rules & avoid common mistakes. Examples…
Founder & Creative Director, Gisteo
Stephen has spent 30+ years in advertising, branding and video, including 15 years at agencies like Young & Rubicam, JWT and DDB, before launching Gisteo in 2011. He still works hands-on on every project and leads the studio's custom animation and AI video work. More about Stephen
