With all the AI hype nowadays, you might be asking: “Can I create AI explainer videos?”
Short answer: Yes, you certainly can create AI explainer videos.
Better answer: Yes—but only if you use it the right way.
AI is the latest tool in the marketing world, and it’s making its way into video production fast. Platforms like Synthesia, HeyGen, Creatify, Collosyan, Invideo, Pictory and many others allow you to generate explainer videos in minutes.
No actors, no expensive animation, no long production timelines. Just type in your script, pick an AI avatar, and boom—you’ve got a video. Well, it’s not quite that simple but it easy fast and easy.
At Gisteo, we’ve been creating explainer videos for over a decade, and recently, we’ve been exploring the potential of AI-powered video production, spending hundreds of hours testing the different tools available.
This gives us the capability to generate videos quickly, at a fraction of the cost of traditional animation. Sounds great, right? Fast, efficient, and cost-effective?
But before you rush to replace human creativity with artificial intelligence, let’s break down what AI can (and can’t) do well when it comes to explainer videos.
And here’s the catch—a tool is only as good as the person using it.
Why AI Is a Game Changer (When Used Correctly)
AI has some real advantages:
Speed: You can go from concept to finished video in record time. No waiting weeks for production.
Affordability: AI-generated videos cost a fraction of custom animation or live-action production.
Scalability: Need a hundred videos? AI can crank them out soooo much faster and more efficiently vs. trying to handle them with custom productions.
Multi-Language Capabilities: AI-generated avatars can instantly “speak” different languages, making localization a breeze.
For certain use cases—like quick product updates, internal training, or basic explainer content—AI is a very powerful tool.
But—and this is a big but—AI alone is not a magic bullet.
Here’s a recent AI explainer production of ours that works well to give a nice overview of a storytelling workshop and how it works:
Where Creating AI Explainer Videos Falls Short
AI Doesn’t Sell—People Do: A great explainer video isn’t just about delivering information—it’s about persuasion. It’s about moving people to act. AI can generate words, but it doesn’t fully understand human emotion (yet), urgency, or storytelling in a way that truly drives conversions.
AI Can Lack Personality: AI avatars are polished and getting better by the monty, but they’re not super personal. The most effective marketing is built on connection—on making people feel like they know, like, and trust you. If your video looks and sounds like every other AI-generated video out there, you lose that edge.
AI Needs Strategy: Plugging a script into AI and hitting “generate” isn’t a marketing strategy. It’s a shortcut. AI can enhance execution, but if the message, positioning, and offer aren’t dialed in, the video won’t work—no matter how slick it looks.
How Gisteo Uses AI to Get the Best of Both Worlds
At Gisteo, we don’t just create AI explainer videos—we create content that connect with your audience and sell. And that means using AI the right way.
✅ We leverage AI for efficiency, but we apply human expertise to strategy, storytelling, and persuasion.
✅ We create AI-powered videos that don’t just “look good”—they work.
✅ We help you decide when AI is the right tool—and when you need a more custom approach.
Some projects are perfect for AI—quick, simple, cost-effective videos that get your message out fast.
Others require a higher level of creativity, emotion, and engagement—which is where custom animation or live-action storytelling still wins.
Either way, the key is strategy first, execution second.
AI vs. Custom Video: Which One Is Right for You?
If you need a fast, budget-friendly video to explain a simple concept, AI might be a great fit. DIY is a possibility but there can be a lot of trial and error plus expensive subscription costs. You can create AI explainer videos much faster and cost-effectively with an AI video agency like Gisteo.
If you need a high-impact, deeply engaging video that builds your brand, connects emotionally, and drives action, a custom approach is the way to go.
The good news? At Gisteo, we do both.
If you’re thinking about using AI for video but want to make sure you’re doing it the right way, let’s talk. Contact us or schedule a free consultation to go over your needs.
Because AI isn’t the future—it’s already here. The winners will be the ones who know how to use it best.
