How AI Explainer Videos Can Boost Your Business

What Are AI Explainer Videos?

AI explainer videos are short, engaging, and informative videos created or enhanced using artificial intelligence. Just as with traditional explainer videos, these videos aim to simplify complex ideas, introduce products or services, or tell a brand’s story in a way that is easy to understand and visually compelling.

Unlike traditional explainer videos, AI explainer videos leverage machine learning, natural language processing, and generative AI to streamline the production process. This can include:

Scriptwriting: AI tools can draft compelling scripts based on your input, cutting down the time it takes to brainstorm and write.

Voiceovers: Synthetic voice technology can create high-quality voiceovers in multiple languages and accents.

Animation and Design: AI-powered platforms can automatically generate animations, infographics, and visuals tailored to your script.

Why Choose AI Videos?

AI explainer videos bring a wide variety of benefits to the table, making them an attractive option for businesses of all sizes. Here are just three advantages offered by ai explainer videos:

Cost-Effectiveness
Traditional video production can be expensive, requiring teams of writers, designers, animators, and voiceover artists. AI simplifies the process, often reducing costs significantly while maintaining a surprisingly good level of quality.

Speed and Efficiency
With AI, what once took weeks or months can now be done in a matter of days. This agility is crucial for businesses needing to respond quickly to market changes or launch campaigns on tight timelines.

Customization at Scale
AI allows for impressive personalization. Need the same video in multiple languages? Done. Want to tweak the tone for different target audiences? No problem. AI makes scaling your content strategy easier than ever before.

Use Cases for AI Explainer Videos

Here are some practical ways businesses are using AI explainers to drive growth:

Product Launches: Showcase your product’s key features and benefits with engaging visuals and concise messaging.

Onboarding and Training: Simplify employee onboarding or customer training with AI-generated tutorials.

Social Media Marketing: Create eye-catching, shareable content for platforms like Instagram, LinkedIn, or TikTok.

Sales Enablement: Equip your sales team with persuasive videos that address common customer pain points and objections.

Choosing Between Traditional Custom Explainer Videos vs. AI Videos

Selecting between custom explainer videos and AI-generated ones depends largely on your project’s specific needs, budget, and timeline. Let’s break it down.

Traditional Custom Explainer Videos

Advantages:

High Quality and Creativity: Traditional explainer videos are crafted by skilled professionals like those at Gisteo, resulting in high-quality, creative, and engaging content that effectively communicates complex ideas.
Customization and Flexibility: These videos offer extensive customization, ensuring that every aspect aligns with your brand’s vision and goals.

Considerations:

Longer Production Time: The intricate process can take weeks, which may not be suitable for time-sensitive projects.
Higher Costs: The involvement of multiple professionals and resources can make traditional explainer videos more expensive, which might be a constraint for businesses with limited budgets.

AI Explainer Videos

Advantages:

Cost-Effectiveness: AI-generated explainer videos significantly lower production costs, making high-quality video production accessible to a broader range of companies, including startups and small businesses.
Speed and Efficiency: AI tools allow for much faster video production than traditional methods, enabling businesses to respond quickly to market trends or launch new products without significant delays.
Ease of Use: Many AI explainer tools are user-friendly if going the DIY route, allowing a wider range of users to create their own explainer videos.

Considerations:

Limited Creativity: AI-generated content can sometimes become predictable, relying on established templates and patterns, which may lead to a lack of originality in visuals.
Dependence on Technology: Relying on AI tools for video production introduces the risk of technical glitches or malfunctions, which can disrupt production and lead to subpar output.

Gisteo’s AI Video Production Services

Gisteo offers AI video production services that combine the best of both worlds—leveraging advanced AI technology to produce high-quality explainer videos quickly and cost-effectively, while also incorporating human creativity to ensure each video is engaging and tailored to your brand’s unique needs.

What Gisteo Brings To the Table

Compelling Scripts & Concepts: Gisteo’s expert team, with over 13 years of experience, collaborates with clients to craft messages and concepts that resonate with their audience.
AI-Powered Video Production: Utilizing AI, Gisteo creates seamless videos featuring realistic spokespersons or narrators, all tailored to the client’s brand.
Versatile Use Cases: These videos are ideal for training, employee education, customer onboarding, or delivering key messages with clarity and impact. Our AI videos make it easier than ever to leverage the power of visual learning.

Conclusion

Both traditional custom explainer videos and AI-generated ones have their place in a marketing strategy. Traditional videos offer high-quality and customization, making them ideal for projects where budget and time are less constrained. On the other hand, AI explainer videos provide a cost-effective and efficient alternative, perfect for businesses looking to produce engaging content quickly and affordably.

By understanding the strengths and limitations of each approach, you can make informed decisions that align with your business objectives and resources. Whether you need a custom production or AI explainer video production, Gisteo has you covered. Contact us to further discuss your needs.