How To Write An Explainer Video Script

Stephen Conley
Stephen Conley
Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

Creating an explainer video script is no easy feat. It requires a delicate balance of art and strategy, weaving together words that will captivate and engage the audience. A well-crafted script can make all the difference in delivering a powerful message and driving action.

But what exactly goes into writing an effective explainer video script? How do you ensure that your message resonates with viewers and leaves a lasting impact?

In this discussion, we will explore the key elements of an impactful script and uncover the secrets to crafting a compelling narrative that will keep your audience hooked from start to finish. So, let’s dive in and unlock the power of the explainer video script.

Key Takeaways

  • A well-written script is crucial for delivering a clear and engaging message in an explainer video.
  • The script plays a significant role in driving the effectiveness and impact of the video, as well as the overall marketing strategy.
  • To create an effective script, identify the audience’s problem, present the solution in a simple manner, break it down into easy-to-understand steps, and end with a compelling call-to-action.
  • Tips for scriptwriting success include keeping the script concise, using the problem-solution narrative format, eliciting an emotional response, maintaining a short video length, and highlighting the benefits of the product.

Importance of a Well-Written Script

Crafting a well-written script is essential for the success of an explainer video, as it sets the foundation for delivering a clear and engaging message to the audience. A script is the backbone of any explainer video, driving its effectiveness and impact. It plays a crucial role in video production and should be considered a key component of any marketing strategy.

A well-crafted script ensures that the video effectively communicates the brand’s message, captures the viewer’s attention, and inspires action. It outlines the structure and content of the video, providing a roadmap for visuals and audio. By incorporating storytelling techniques and addressing viewers’ questions, a well-written script can captivate the audience and leave a lasting impression.

A good script is the secret ingredient to creating an explainer video that not only educates but also inspires and motivates.

4 Steps to Writing an Effective Script

Free Person Reading a Script on a White Paper Stock Photo

To create a compelling explainer video script, I begin by crafting a clear and concise narrative that captivates the audience. Here are the steps I take to write an effective script:

  1. Identify the problem: Start by clearly defining the problem or challenge that your audience is facing. This helps them relate to the content and understand why your solution is important.

  2. Present the solution: Introduce your solution in a simple and straightforward manner. Highlight the benefits and unique features that set it apart from competitors.

  3. Show how it works: Break down the solution into easy-to-understand steps and visuals. Use storytelling techniques to create an emotional connection and engage the viewers throughout the video.

  4. Call-to-action: End the video with a compelling call-to-action that prompts viewers to take the desired action. Whether it’s signing up for a trial, subscribing to a newsletter, or making a purchase, guide your audience towards the next step.

Tips and Tricks for Scriptwriting Success

Now let’s dive into some insider tips and tricks for creating a script that will captivate your audience and drive success for your explainer video.

When writing a script for your explainer video, it’s important to remember a few key things.

First, keep it concise and to the point. Viewers have short attention spans, so make sure your script is clear and easily understood.

Second, focus on the problem-solution narrative format. This helps engage your audience by presenting a relatable issue and showcasing how your product or service can solve it.

Third, elicit an emotional response from your viewers. This can be done through storytelling techniques or by highlighting the benefits and positive outcomes of using your product.

Finally, keep the video length short. Respect your viewers’ time and maintain their engagement by delivering your message in a concise and impactful way.

Creating a Powerful Script: Step-by-Step Guide

With these insider tips and tricks in mind, let’s delve into the step-by-step process of creating a powerful script for your explainer video.

  1. Start with a captivating hook: Grab your audience’s attention right from the start by posing a thought-provoking question or presenting a relatable problem.

  2. Clearly define the problem: Identify the pain points your target audience is facing and emphasize the negative impact it has on their lives.

  3. Introduce your solution: Present your product or service as the ultimate solution to their problem. Highlight its unique features and benefits that set it apart from competitors.

  4. End with a compelling call-to-action: Encourage viewers to take action by offering a clear and concise call-to-action. Whether it’s signing up for a free trial, making a purchase, or contacting your team, make it easy for them to take the next step.

Explainer Video Script Ideas for Engagement

As we explore the captivating world of creating a powerful script for your explainer video, let’s now dive into some exciting ideas for engaging your audience.

In the realm of video marketing, engagement is key. To truly captivate your viewers, you need to think outside the box and offer something innovative.

One idea is to use storytelling techniques that evoke emotions and connect with your audience on a personal level.

Another idea is to incorporate interactive elements into your video, such as quizzes or polls, to make it more engaging and interactive.

Additionally, consider using humor or surprise elements to keep your viewers entertained and intrigued.

Explainer Video Script Template

[Brief title slide with business/product name]

[Hook the audience with an attention grabbing statement about the problem or need the video will address. Introduce yourself/company briefly.]

Value Proposition:
[Clearly state the main benefit or value your product/service provides in 1-2 concise statements.]

Problem & Solution:
[Describe the customer pain point or industry issue. Explain how your product solves the problem in an easy to understand way.]

[Outline the top 2-3 key features that back up the value proposition. Explain visually with graphics, text or footage as you go.]

Call to Action:
[Restate your main value proposition benefits. Direct the viewer to your website or next steps to learn more/purchase. Thank them for watching.]

[Reinforce why your product is the best solution in 1-2 sentences. Thank them again and sign off.]

Closing Graphic:
[Display company branding, social links, or a sign up prompt as the video ends.]

This template provides a simple structure for scripting an explainer video that clearly conveys the problem, solution, key benefits and next steps in under 3 minutes. Adjust details as needed for your specific business or product.


In conclusion, a well-crafted explainer video script is the secret ingredient to captivating and engaging your audience.

It serves as a strategic roadmap, effectively outlining the problem, solution, and unique value proposition of your product or service.

By incorporating storytelling techniques and visual cues, the script brings your video to life, creating a compelling narrative that resonates with viewers.

So, don’t underestimate the power of a great script – it’s the key to success in the world of explainer videos.

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