video hooks

Video Hooks: 15 Ways to Win the First 3 Seconds (With Examples)

15 video hook types with example lines, how to design hooks that work and how to test several openings before…

Retail ads

Retail Ads That Work: Examples, Formats and Costs for Retail Video Ads

Retail ad examples from IKEA, Amazon and others, the 4 kinds of retail video ads, what makes them work &…

Fintech ads

Fintech Ads: Examples, Compliance Basics and What Works in Video

Fintech ad examples from Coinbase, Mastercard our own ad creation work, plus what makes fintech video ads work, compliance basics…

corporate video ideas

30 Corporate Video Ideas for Marketing, Sales, HR and Internal Teams

30 corporate video ideas for marketing, sales, HR, training and investors, with the best format, length, price and turnaround for…

animated marketing video examples

Animated Marketing Video Examples by Goal: Awareness, Demo, Sales and Onboarding

Animated marketing video examples sorted by goal: awareness, demo, sales & onboarding. See the length and each, with picks from…

healthcare ad examples

Health Commercials and Medical Ad Examples That Work (and Why)

Health ads and videos that work, from Cleveland Clinic's "Empathy" to NHS "Act FAST," plus animated explainers, compliance tips &…

AI UGC video ads

AI UGC Video Ads: What They Are, What They Cost, and When a Studio Beats a Tool

AI UGC video ads look like creator content but are made with AI. See what they cost, the best uses,…

localize an explainer video

How to Localize an Explainer Video for Other Countries: Voice, Subtitles and On-Screen Text

Quick answer: To localize an explainer video, translate and adapt the script, replace the voiceover or add subtitles, update every…

video marketing for nonprofits

Video Marketing for Nonprofits: What to Make First, What It Should Cost, and What Actually Moves Donors

Video marketing for nonprofits on a real budget. Which videos to make first, how to tell a donor story without…

explainer video not working

Your Explainer Video Isn’t Working. Here’s How to Diagnose Why Before You Pay for Another One

Explainer video not working? Diagnose it before you reshoot. A five-layer checklist covering placement, traffic, the page and the script.

video for AI search

Does Video Get Cited by AI Search? What We Found Auditing Our Own Visibility

Does video get cited by AI search? We audited our own visibility across 661 cited sources. YouTube ranked second. Here's…

video marketing for supplement brands

Video Marketing for Supplement Brands: Messaging, Compliance, and Channel Strategy

Video marketing for supplement brands lives or dies on compliant messaging. A practical guide to claims & formats that build…