5 AI Explainer Video Use Cases To Grow Your Business

Imagine having a tool that not only simplifies your life but also skyrockets your business’s efficiency. That’s what AI explainer videos bring to the table.

AI has revolutionized the creation and utilization of explainer videos, offering innovative solutions across various applications. At Gisteo, we’ve been building our AI video production services and capabilities over the past 6 months, working closely with clients to develop fast, affordable content at scale. 

These AI-driven videos enhance communication by making complex information more accessible and engaging.  Let’s take a closer look at 5 AI explainer video use cases to grow your business. 

1. Tips & Tricks

AI-generated explainer videos are an effective medium for sharing valuable tips and tricks with your audience. By analyzing user behavior and preferences, AI can curate content that addresses common challenges and provides practical solutions.

This personalized approach ensures that the information is relevant and engaging, enhancing user experience and fostering a deeper connection with your brand.

Moreover, AI can streamline the production of these videos, allowing for quick updates and consistent content delivery. This is definitely an excellent ai explainer video use case and great for transforming all those listicles you have on your blog to great Youtube content, like this example:

2. Comparisons

Providing clear and unbiased comparisons is another valuable AI explainer video use case. When consumers face choices between products or services, AI-generated explainer videos can process vast amounts of data to highlight key differences and similarities in an easily digestible format. This assists consumers in making informed decisions without the overwhelm of sifting through extensive information.

For businesses, this means presenting their offerings transparently, building trust, and potentially shortening the sales cycle. Moreover, AI can tailor these comparison videos to address specific audience segments, ensuring that the content resonates with the viewers’ unique preferences and requirements. Here’s one example of a comparison ai explainer video:

3. Educational Content

Another significant AI explainer video use case is in the realm of education. AI-generated explainer videos have become indispensable tools for simplifying complex subjects.

Educators, brands and institutions can leverage AI to create interactive and adaptive learning materials that cater to diverse learning styles. For instance, AI can generate visualizations and simulations that make abstract concepts more tangible, thereby enhancing comprehension and retention.

Additionally, AI-driven analytics can assess learner engagement and performance, enabling the customization of content to meet individual needs. This approach not only enriches the learning experience but also promotes inclusivity by making education more accessible. Here’s an educational video we created on colon cancer:

4. Promotional Videos

Creating compelling promotional content is a prominent AI explainer video use case. AI has transformed the creation of promotional videos by introducing efficiency and personalization. Marketers can utilize AI to analyze market trends, consumer behavior, and engagement metrics to craft promotional content that maximizes impact.

For example, AI can identify the most appealing visuals, messaging, and timing. Furthermore, AI enables the rapid production of multiple video variants, allowing for A/B testing and optimization. This data-driven approach ensures that promotional videos are not only creative but also strategically aligned with audience interests, thereby enhancing conversion rates and return on investment. Here’s a quick promo video example we did for a Spanish-language school: 

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5. Personalized Videos Using Your AI Digital Twin

The concept of an AI digital twin represents an innovative AI explainer video use case, opening new avenues for personalized video content.

By leveraging this technology, individuals can create AI-generated avatars that deliver customized messages, tutorials, or greetings. For businesses, this means offering personalized customer interactions at scale. For instance, an AI digital twin can guide users through a product’s features, provide tailored recommendations, or offer support, all while maintaining a consistent and human-like presence.

This level of personalization enhances user engagement, builds stronger customer relationships, and differentiates the brand in a competitive market.

As Founder at Gisteo, I (Stephen Conley) have created my own digital doppelgänger to produce videos like these: