Introduction
If you’ve landed here, chances are you’re delving into the world of explainer videos—perhaps researching for your brand, startup, or next big campaign. You’re not alone. In today’s digital landscape, where attention spans are fleeting, explainer videos have become an essential tool for businesses aiming to convey complex ideas succinctly and engagingly. But with countless videos vying for attention, what makes a good explainer video stand out from the rest?
A good explainer video isn’t just about flashy animations or catchy tunes; it’s about crafting a narrative that resonates, educates, and motivates your audience. It’s about striking the perfect balance between information and entertainment, ensuring your message is not only heard but also remembered.
In this guide, we’ll delve into the key elements that define what makes a good explainer video. From clarity and storytelling to visual appeal and audience engagement, we’ll explore the components that transform a simple video into a powerful communication tool. Let’s dive in!
1. Clarity and Simplicity
At the heart of every effective explainer video is a clear and straightforward message. The goal is to distill complex information into easily digestible content.
This involves using simple language, avoiding jargon, and focusing on the core message. A well-crafted explainer video doesn’t overwhelm the viewer but guides them smoothly through the content.
2. Engaging Storytelling
Storytelling is a crucial element in making a good explainer video. By presenting information within a narrative framework, viewers are more likely to connect emotionally and retain the information presented.
Whether it’s a customer journey, a problem-solution scenario, or a day-in-the-life story, narratives make content relatable and memorable.
3. Visual Appeal
Visuals are not just decorative; they’re instrumental in conveying the message. A good explainer video utilizes visuals that complement and enhance the narrative. This includes consistent branding, appropriate color schemes, and animations that illustrate key points. The visual style should align with the brand’s identity and resonate with the target audience.
4. Concise Length
Attention spans are short, so keeping the video concise is essential. Typically, a good explainer video ranges from 60 to 90 seconds. This duration is sufficient to present the problem, offer a solution, and include a call to action without losing the viewer’s interest.
5. Strong Call to Action (CTA)
Every good explainer video normally concludes with a compelling CTA. Whether it’s visiting a website, signing up for a newsletter, or contacting sales, the CTA should be clear and aligned with the video’s objective. It’s the final push that guides the viewer toward the desired action.
6. Professional Quality
Production quality reflects on the brand’s credibility. A good explainer video features clear audio, high-resolution visuals, and smooth animations. Investing in professional production ensures that the video effectively communicates the message and maintains the viewer’s trust.
7. Audience-Centric Approach
Understanding the target audience is fundamental. A quality explainer video speaks directly to the viewer’s needs, challenges, and preferences. Tailoring the content to address specific pain points and offer relevant solutions makes the video more impactful and increases engagement.
Gisteo: Crafting Exceptional Explainer Videos Since 2011
At Gisteo, we specialize in creating explainer videos that embody all these principles. Since 2011, we’ve been helping organizations of all sizes—from startups to global enterprises—cut through the noise and connect with their audiences through compelling visual storytelling.
What Sets Gisteo Apart?
- Expert Scriptwriting: Our team excels at distilling complex ideas into clear, engaging narratives that resonate with viewers.
- Diverse Animation Styles: We offer a range of animation styles, including 2D, whiteboard, and motion graphics, tailored to fit your brand and message.
- Transparent Pricing: With straightforward pricing and no hidden fees, we make it easy to plan your video projects.
- Client-Centric Approach: Our commitment to client satisfaction includes unlimited revisions and a “love it or your money back” guarantee.
- Fast Turnaround: We understand the importance of timelines and strive to deliver high-quality videos promptly.
Gisteo Unlimited: Your All-Access Pass to Video Content
For organizations looking to produce a high volume of video content, our Gisteo Unlimited yearly plan offers unparalleled value. This “all you can eat” annual subscription provides:
- Unlimited Custom Videos: Create as many videos as you need, including explainer videos, social media clips, training materials, and more.
- Flat Yearly Rate: Enjoy predictable budgeting with a single annual fee, eliminating the need for multiple invoices and proposals.
- Streamlined Process: Our efficient workflow ensures quick turnaround times, especially as we become more familiar with your brand.
- Consistent Branding: Maintain a cohesive brand identity across all your video content.
With Gisteo Unlimited, your creative vision has no boundaries. For less than the cost of making a single video with some competitors, you can produce 10–50+ videos in a year.
Final Thoughts
Understanding what makes a good explainer video is crucial for effectively communicating your message and engaging your audience. By focusing on clarity, storytelling, visual appeal, concise length, a strong CTA, professional quality, and an audience-centric approach, you can create videos that not only inform but also inspire action.
At Gisteo, we’re dedicated to helping you achieve these goals. Whether you’re interested in a single project or looking for ongoing video content through our Unlimited Plan, we’re here to bring your ideas to life.
Ready to elevate your message? Contact us to get started or schedule a free consultation.
