Explainer videos can be a powerful medium for conveying complex ideas succinctly and effectively.
If you’re considering creating one, it’s natural to wonder about the cost of a 1-minute explainer video, which is a common length that Gisteo and other companies produce.
Explainer video pricing can vary wildly based on several factors, including animation style, customization level, and the production company’s expertise.
Let’s explore these aspects in detail.
Note: These figures are approximate and can vary based on specific project requirements and the production company’s pricing.
This range typically covers professional scriptwriting, custom animation, voiceover, and sound design, ensuring a high-quality video that effectively communicates your message.
Factors Influencing the Cost of a 1-Minute Explainer Video
Animation Style The chosen animation style can clearly impact the overall cost: Whiteboard Animation: Typically more affordable due to its simplicity, with prices ranging from $500 to $5,000 per minute. 2D Animation: A popular choice offering a balance between cost and visual appeal, generally costing between $4,000 and $15,000 per minute. 3D Animation: More complex and visually detailed, leading to higher production costs, starting at $10,000 and going up to $50,000 or more per minute. Level of Customization Fully customized videos tailored to your brand and message tend to be more expensive than template-based videos. Customization involves creating unique characters, graphics, and scenes, which require more time and expertise. Production Quality and Expertise The experience and reputation of the production company play a role in pricing. Established studios with a proven track record may charge more due to their expertise and quality assurance. For instance, a study by Wyzowl found that the average cost of a 1-minute animated explainer video is $8,457, with prices ranging from $600 to $250,000. Similarly, Yans Media’s research indicates that the average cost is $8,746, with prices ranging from $950 to $250,000. Additional Elements Scriptwriting: Crafting a compelling script is crucial. Professional scriptwriting services can range from $500 to $2,000. Voiceover and Sound Design: A professional voiceover artist may charge between $200 to $1,000 per minute, depending on experience and language requirements. Sound design and background music can add another $500 to $2,000.Typical Cost Breakdown
Here’s a general breakdown of costs for a 1-minute explainer video for the vast majority of top-rated explainer video companies:| Component | Estimated Cost |
|---|---|
| Scriptwriting | $500 – $2,000 |
| Storyboarding | $500 – $2,000 |
| Animation | $3,000 – $15,000 |
| Voiceover | $200 – $1,000 |
| Sound Design | $500 – $2,000 |
| Total Estimate | $5,700 – $22,000 |
Gisteo’s Value Proposition & Affordable Rates
At Gisteo, we pride ourselves on offering high-quality explainer videos at fair and transparent prices. We beat the average prices outlined in above with our custom productions starting at $2,500 for 60 seconds, plus $500 for each additional 30 second increment. Our streamlined processes and efficient team structure allow us to provide exceptional value without compromising on quality. Unlike some companies that charge $10,000 to $20,000 or more for a single video, we believe such costs are often overkill for most organizations. Instead, we focus on delivering top-notch videos that better aligns with your budget and marketing goals.
Budget-Friendly Options
If you’re working with a limited budget, consider the following alternatives:- Software Platform: Tools like Create Studio, Powtoon, Vyond and others allow you to create explainer videos yourself for a fraction of the cost. Gisteo’s Express Explainers combines the power of these tools with our signature storytelling expertise to deliver projects at a fraction of the cost.
- Freelancers: Hiring freelancers from platforms like Upwork or Fiverr can lower costs, but quality may vary. Freelancer rates can range from $25 to $150 per hour, depending on experience.
- Template-Based Videos: Some agencies offer semi-customizable videos using templates, reducing production time and cost. Prices for template-based videos can range from $500 to $2,000 per minute.
Frequently Asked Questions (FAQs)
1. How long does it take to produce a 1-minute explainer video? The production timeline can vary depending on the complexity and the production company’s schedule. On average in this industry, it takes between 4 to 8 weeks to produce a high-quality 1-minute explainer video. At Gisteo, we typically take 4-5 weeks. 2. Does the cost include revisions? Most production companies include a set number of revisions in their pricing packages. However, additional revisions beyond the agreed-upon number may incur extra charges. It’s essential to clarify this aspect with the provider beforehand. At Gisteo, we keep things much simpler and easier for clients: we do not charge for revisions within each stage of a project. 3. How can I ensure the video aligns with my brand? To ensure the video aligns with your brand, provide the production company with comprehensive brand guidelines, including your brand’s color schemes, fonts, logos, and any specific imagery or messaging you want to be included. Regular communication and feedback throughout the production process are also crucial. 4. Are there ongoing costs after the video is produced? Generally, once the video is produced and delivered, there are no ongoing costs. However, if you require updates or modifications in the future, such as changes in branding or information, additional fees may apply. Discussing potential future costs with the production company is advisable.Conclusion
The cost of a 1-minute explainer video varies widely across the industry, influenced by factors such as animation style, customization level, and the production company’s expertise. Studies by Wyzowl and Yans Media highlight this variability, with prices ranging from as low as $600 to as high as $250,000.
For most startups and small to medium-sized businesses, investing between $2,000 and $5,000 for a 1-minute explainer video strikes an optimal balance between quality and cost. That’s exactly what we offer at Gisteo, which is why were a popular choice for so many SMBs.
To sum up, understanding the factors that influence the cost of a 1-minute explainer video enables you to make an informed decision that aligns with your budget and communication objectives.
By choosing a provider like Gisteo, you can achieve a compelling, high-quality explainer video that delivers excellent value for your investment.
If you’d like to discuss an explainer video project, don’t hesitate to contact us or schedule a free consultation.
