Guide To Corporate Video Production: Introduction
OK, let’s cut right to the chase. Most corporate videos are about as exciting as watching paint dry. And just about as effective at driving business results.
You’ve seen them. The forced smiles. The awkward CEO monologue. The generic stock footage of diverse people shaking hands in glass-walled conference rooms. And that voiceover that sounds like it’s being read by a robot impersonating a human.
No wonder your prospects are hitting “skip” faster than you can say “industry-leading solutions.”
I mean…would YOU want to watch something like this?
Yeah, exactly. That’s why we’ve developed this quick guide to corporate video production with some tips on where corporate videos go wrong and how to get it right. Let’s dive in.
The Hard Truth About Corporate Video Production
Your average corporate video production agency won’t tell you this, but I will: Nobody cares about your company history, your mission statement, or how many square feet your headquarters occupies.
What they care about is what you can do for them.
At Gisteo, we’ve built our reputation on creating corporate videos that actually accomplish something besides putting people to sleep.
Our animation-driven approach transforms boring corporate messaging into compelling visual stories that grab attention, communicate value, and drive action.
Why Most Corporate Videos Fail Miserably
Before we dive into what works, let’s talk about why so many corporate videos collect digital dust. No guide to corporate video production would be complete if we didn’t discuss the typical pitfalls, like these:
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They’re company-centric, not customer-centric. Broadcasting your company’s achievements is the fastest way to earn a “who cares?” from your audience.
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They follow tired formulas. If your video looks and sounds like every other corporate video your prospect has seen, congratulations – it will be forgotten just as quickly.
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They’re too long. Your company history may be fascinating to you, but your prospects won’t sit through six minutes to get to the part that matters to them.
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They lack a clear call-to-action. Pretty pictures and nice words don’t drive business results. Clear directions on what to do next do.
- They overuse corporate jargon. Filling your video with buzzwords and industry-speak can alienate viewers who find such language off-putting and insincere.
A couple of years ago, we put together this entertaining parody to illustrate what NOT to do when making your corporate video. Enjoy!
The Gisteo Approach to Corporate Video Production
At Gisteo, we’ve thrown the old corporate video playbook out the window. Instead, we normally follow a simple formula like this:
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Hook them immediately. You have 3 seconds to grab attention before they scroll past. We use motion, color, and provocative statements to stop the scroll.
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Address their pain points. We immediately speak to the problems your prospects are facing, establishing relevance before they can click away.
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Position your solution. Once we’ve established the problem, we introduce your offering as the logical solution – using clear, benefit-driven language, not corporate jargon.
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Prove it works. We incorporate results, testimonials, and proof points that build credibility and reduce perceived risk.
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Tell them exactly what to do next. Every Gisteo corporate video ends with a crystal-clear call-to-action that guides prospects to the next step in your sales process.
All of this happens in 90 seconds or less, delivered through engaging animation that keeps eyes glued to the screen. The exact formula cary vary, by the way. Here’s a quick videos with 9 different approaches that we like to take when structuring own scripts:
Why Animation Often Beats Traditional Corporate Video Production
“But shouldn’t we show our actual offices and employees? People want to see real people!”
That’s what conventional wisdom says. But conventional wisdom is why most corporate videos fail.
Here’s why animation can be a smarter choice for many corporate video productions:
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No awkward performances. Your VP of Sales might be a closing machine, but put him in front of a camera and he turns into a wooden mannequin. Animation eliminates the “amateur actor” problem.
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Total control of the message. With animation, you’re not limited by what you can film. You can visualize complex concepts, show inside views of products, and create metaphors that stick in the mind.
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Longer shelf life. Live-action corporate videos look dated the moment fashion changes or you move offices. Animation stays fresh years longer.
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Stand out from the crowd. While your competitors are all using the same tired corporate video formula, your animated approach instantly differentiates your brand.
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More bang for your buck. Dollar for dollar, animation delivers more impact than comparable live-action corporate video production.
This is not to say that live-action productions don’t have merit. They can be well-done and entertaining if you’re open to avoiding cliches, thinking outside of the box and injecting some humor and creativity.
That’s what we did with Gisteo own company intro/explainer and it has been very effective in driving results:
The Rise of AI in Corporate Video Production
The landscape of corporate video production is evolving rapidly with the integration of artificial intelligence (AI). AI-powered tools and services are transforming how videos are conceptualized, created, and edited, offering unprecedented efficiency and creativity.
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Scriptwriting and Storyboarding: AI can assist in generating scripts and storyboards, streamlining the pre-production process.
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Video Editing: AI-driven editing tools can automate time-consuming tasks, allowing creators to focus more on storytelling.
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Personalization: AI enables the creation of personalized video content at scale, tailoring messages to individual viewers for enhanced engagement.
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AI Avatars: AI-generated avatars deliver content in multiple languages, maintaining consistent brand messaging and allowing rapid updates without re-shoots.
At Gisteo, we embrace these advancements to enhance our corporate storytelling approach, ensuring our clients benefit from the latest innovations in corporate video production.
We harness AI to create engaging videos efficiently:
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Speed: AI expedites production timelines, delivering videos in days instead of weeks.
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Affordability: AI reduces production costs while maintaining high-quality standards.
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Scalability: AI allows for the creation of multiple videos without significant resource increases.
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Versatility: AI-generated videos are ideal for training, onboarding, product reviews, and social media content.
What Types of Corporate Videos Actually Drive Results?
Not all corporate videos are created equal. Here are the types that actually move the needle:
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Explainer Videos
These short, focused videos break down complex products or services into simple, benefit-driven explanations. They’re perfect for website home pages and sales enablement. -
Onboarding Videos
Nothing kills customer satisfaction faster than confusion after purchase. Onboarding videos reduce support tickets and increase customer success rates. -
Recruitment Videos
In a tight labor market, showing potential employees what makes your company special can be the difference between landing top talent and settling for second best. -
Product Launch Videos
Build anticipation and clearly communicate the value of new offerings with videos that highlight benefits, not just features. -
Sales Enablement Videos
Arm your sales team with videos that answer common objections, demonstrate value propositions, and show your solution in action.
The Investment Reality Check
Let’s be clear: quality corporate video production isn’t dirt cheap. But neither is wasting money on ineffective marketing.
At Gisteo, we’ve created a streamlined process that delivers professional results without the bloated budgets of big agencies. Our clients typically see:
- 300% increase in time-on-page for website sections featuring our videos
- 80% increase in email click-through rates when videos are included
- 40% reduction in sales cycle length when prospects engage with video content
These aren’t vanity metrics – they’re business results that translate directly to your bottom line.
Final Thoughts: Your Next Step
You’ve got three options:
- Do nothing and continue relying on text-heavy websites and PDFs that nobody reads.
- Go the traditional route and waste money on forgettable corporate videos that look like everyone else’s.
- Partner with Gisteo for corporate video production that actually drives business results.
The choice is yours, but remember: while you’re reading this, your competitors are already exploring more effective ways to communicate their value proposition.
We hope this guide to corporate video production has been helpful and insightful. Ready to create corporate videos that actually work?
Contact us today or schedule a free consultation. We’ll give you a straight assessment of what’s possible within your budget – no bait and switch, no hidden fees.
P.S. Still thinking corporate video production is too expensive? Consider this: What’s the cost of prospects not understanding your value proposition? What’s the cost of losing deals because your message isn’t clear? What’s the cost of being forgotten? The most expensive video is the one nobody watches.
