Picture this: You’re trying to explain your complex business idea to a potential investor, but their eyes are glazing over. Sound familiar? That’s where explainer videos come in handy.
A recent study found that viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text. This stark difference highlights why explainer videos have become a go-to tool for businesses of all sizes.
Think of explainer videos as a short, engaging animations that break down complex ideas into bite-sized, visual stories. It’s like having a skilled storyteller condense your entire business pitch into a captivating 90-second narrative.
As our digital world evolves, visual content has become the cornerstone of effective marketing. However, with so many explainer video companies out there, how do you choose the right partner to bring your message to life?
Enter the Gisteo Framework – a method we’ve developed to help you navigate this decision-making process and help you choose the best explainer video company for your needs. Ready to discover how this approach can elevate your marketing efforts? Let’s dive in.
Understanding the Explainer Video Landscape
Explainer videos aren’t one-size-fits-all. They come in various styles, each with its own strengths:
1. 2D animation: Perfect for simplifying complex concepts
2. 3D animation: Ideal for showcasing physical products
3. Whiteboard animation: Great for step-by-step explanations
4. Motion graphics: Excellent for data visualization
5. Live-action with animated elements: Combines real-world context with visual enhancements
Why should you consider using explainer videos?
The benefits are backed by compelling data:
– Increased engagement: Videos capture attention more effectively than text or static images. In fact, 72% of customers prefer learning about a product or service through video.
– Improved retention: Visual storytelling helps viewers remember key information. Studies show a 65% increase in retention when pairing visuals with verbal information.
– Better SEO: Google’s algorithm favors pages with video content, potentially boosting search rankings by up to 53%.
– Higher conversion rates: Including a video on a landing page can increase conversions by up to 80%.
From tech startups explaining innovative products to healthcare companies simplifying complex medical procedures, explainer videos have found their place across diverse industries. As demand grows, so does the number of production companies vying for business attention.
The Gisteo Framework: A Comprehensive Evaluation Tool
Choosing the best explainer video company can feel like finding a needle in a haystack. That’s why we’ve developed the Gisteo Framework – a method to assess potential partners based on five key components:
1. Creative Expertise
Think of creative expertise as the secret sauce that transforms complex concepts into engaging narratives. When evaluating the best explainer video company for your unique needs, look for:
– Storytelling techniques that make you say “aha!”
– A range of animation styles to suit different needs
– The ability to capture your brand’s unique voice
At Gisteo, we pride ourselves on our creative chops. For instance, we recently created an explainer video for a startup that boosted user sign-ups by 45%. How? By using playful 2D animation and relatable characters to turn complex concepts into a story that viewers couldn’t resist.
2. Industry Experience
Industry experience is like a good wine – it gets better with age. When assessing a company’s expertise, consider:
– Relevant examples in their portfolio
– Familiarity with industry-specific jargon
– A track record of tackling unique sector challenges
Our team at Gisteo has worked with clients ranging from tech giants like SAP to healthcare innovators. This diverse experience allows us to tackle complex subjects across various fields with confidence.
For example, we created a video for a pharmaceutical company explaining a new drug’s mechanism of action. By drawing on our experience in medical animations, we produced a video that both healthcare professionals and patients found informative and accessible.
3. Client Communication
Clear communication is the foundation of any successful project. Look for a company that:
– Responds promptly to your inquiries
– Is transparent about project timelines and processes
– Welcomes and incorporates your feedback
At Gisteo, we believe in keeping the lines of communication wide open. Don’t just take our word for it – here’s what Justin Bradshaw, Marketing Director at Talkable Communities, had to say:
“My company worked with Gisteo for a 90 second animated explainer video. After 10 or more consultations with different video production companies, we decided to go with Gisteo – they were affordable, transparent, and had a collection of videos that were very impressive. The team at Gisteo, and Stephen specifically, impressed us every single step of the way. They listened, responded in a timely and concise manner, and delivered the highest quality product. We had a very short timeline to get this video launched and they were able to cut through the noise and capture our message in a way that was relatable and exciting. Can’t recommend Gisteo enough. We will be back 🙂 ”
4. Production Quality
The technical aspects of video production can make or break your explainer video. When evaluating companies, consider:
– Illustration and image quality
– Sound design and voice-over quality
– Smoothness of animations
At Gisteo, we invest in top-notch production tools and skilled animators to ensure every video meets high-quality standards. We offer 4K resolution videos, professional voice-over artists, and custom sound design to create a polished final product.
5. Customization Capabilities
Your explainer video should be as unique as your business. Look for a company that offers:
– Flexibility in adapting to your brand guidelines
– Ability to create custom characters and environments
– Openness to incorporating your ideas and vision
At Gisteo, we believe in true collaboration. Our team of illustrators and animators can create custom visuals that align perfectly with your brand identity.
For instance, when working with a sustainable energy company, we created a unique visual style blending infographics with nature-inspired animations. This custom approach not only conveyed the company’s technical expertise but also reinforced their commitment to environmental stewardship.
Additional Factors in Selecting The Best Explainer Video Company
Beyond the core components of the Gisteo Framework, consider these additional factors:
1. Portfolio diversity: Look for a range of styles and industries in the company’s work samples. This shows versatility and adaptability.
2. Client testimonials: Can provide valuable insights into a company’s performance. Pay attention to specific comments about strengths and areas of expertise.
3. Company size: Consider how the scale of the production company aligns with your needs. Larger agencies may offer more resources, while boutique studios like Gisteo provide personalized attention and flexibility.
4. Revision policy: Clarify the number of included revisions and the process for requesting changes. At Gisteo, we offer two unlimited revisions within each stage of a project to make things easier for our clients.
5. Pricing: The cheapest option isn’t always the best value. Focus on finding a partner who can deliver a high-quality video that will provide long-term ROI for your business. We pride ourselves on our transparent, fair pricing structure.
Remember, the cheapest option isn’t always the best value. Focus on finding a partner who can deliver a high-quality video that will provide long-term ROI for your business.
Common Mistakes to Avoid When Choosing an Explainer Video Partner
To make the most of your investment, steer clear of these pitfalls:
1. Prioritizing cost over quality: A cheap video can potentially harm your brand. Focus on value and ROI instead. A well-crafted video can continue to generate leads and sales long after its initial release.
2. Neglecting to check references: Always ask for and contact client references directly. This can provide invaluable insights into the company’s work process and reliability.
3. Overlooking industry-specific experience: A company familiar with your sector can save time and improve results. They’ll understand your unique challenges and speak your industry’s language.
4. Failing to communicate clear objectives: Be upfront about your goals and target audience from the start. This ensures the final product aligns with your marketing strategy.
5. Ignoring cultural fit: Choose a partner whose working style aligns with your own. A good cultural fit can lead to a more enjoyable and productive collaboration.
Future Trends in Explainer Videos
As technology evolves, so do the possibilities for explainer videos. Keep an eye on these emerging trends:
1. Interactive elements: Imagine videos with clickable hotspots and branching narratives that engage viewers on a deeper level. For example, allowing viewers to choose different product features to explore within the video.
2. AI-driven personalization: Customized video content tailored to individual viewers is on the horizon. This could include dynamically inserting the viewer’s name or company into the video.
3. Integration with AR/VR: Picture immersive experiences that blend real and virtual worlds for enhanced engagement. An explainer video could allow viewers to “step into” a 3D product demonstration.
4. Data visualization: Dynamic infographics could bring complex data to life in compelling ways, updating in real-time based on the latest information.
Conclusion: Making an Informed Decision When Choosing The Best Explainer Video Company
Choosing the right explainer video company is a critical decision that can significantly impact your marketing success. By using the 5 point Gisteo Framework and considering the factors outlined in this guide, you’re well-equipped to find a solid partner that can bring your vision to life.
The best explainer video companies don’t just create videos – they create powerful tools that drive engagement, boost conversions, and elevate your brand.
With our proven track record and commitment to innovation, Gisteo is ready to help you harness the full potential of explainer videos for your business.
What’s the next step in your explainer video journey? Contact us or schedule a free consultation to discuss a project.
Frequently Asked Questions
1. How long does it typically take to produce an explainer video?
The timeline can vary depending on complexity, but most projects take 4-5 weeks from concept to final delivery.
2. What’s the ideal length for an explainer video?
While it depends on your goals, most effective explainer videos are between 60-90 seconds long.
3. How much does a professional explainer video cost?
Prices can range from $2,000 to $50,000+, depending on style, length, and complexity. Gisteo offers competitive pricing for high-quality results.
4. Can I use my own script, or do you provide scriptwriting services?
At Gisteo, we offer both options. Our experienced scriptwriters can craft your message, or we can work with your existing script.
5. Do you offer translated versions for international audiences?
Yes, Gisteo can help create multilingual versions of your explainer video to reach global markets effectively.
6. What types of businesses benefit most from explainer videos?
While explainer videos can benefit virtually any business, they’re particularly effective for tech startups, SaaS companies, and businesses with complex products or services.
