Introduction
It’s no secret that capturing your audience’s attention is paramount, especially in today’s fast-moving digital world. Your audience’s attention span is short and getting shorter with the explosion of online content.
An engaging explainer video can succinctly convey your brand’s message, making the choice of an explainer video producer a critical decision for those who smartly want to skip the DIY route.
As a company that’s been creating premium explainer videos at a fair price for over 13 years, we at Gisteo have learned what truly matters when selecting a video production partner. Here’s a quick guide to making the right choice.
What is an Explainer Video Producer?
An explainer video producer specializes in creating concise, engaging videos that break down complex concepts into easily digestible content.
They handle all aspects of production, from scriptwriting and storyboarding to animation and voiceovers, ensuring the final product aligns with your brand’s vision. This let’s you sit back and let your explainer video producer do all the heavy lifting, which saves you time and headaches.
Why Your Business Needs a Professional Explainer Video Producer
- Enhanced Engagement: Professionally crafted videos capture and retain viewer attention more effectively than text-based content and likely better than something you produce in-house, unless you have extensive knowledge.
- Simplified Communication: They distill complex ideas into clear, compelling narratives.
- Increased Conversion Rates: High-quality explainer videos can boost conversion rates by up to 80%.
- Improved SEO Rankings: Websites featuring quality videos are more likely to rank higher on search engine results pages.
Key Qualities to Look for in an Explainer Video Producer
- Experience and Portfolio: Review their past work to assess quality and relevance.
- Creative Storytelling: They should craft narratives that resonate with your target audience.
- Technical Proficiency: Proficiency in the latest animation and video production tools is essential.
- Collaborative Approach: A good producer values client input and maintains open communication.
- Understanding of Marketing Principles: They should align the video content with your marketing goals.
Check Client Testimonials
When researching an explainer video producer, look for feedback about:
- Meeting deadlines
- Communication quality
- Problem-solving abilities
- Overall satisfaction
- Long-term relationships
Review Pricing Structure
Pricing is always important, of course. Watch out for the “too good to be true” rates you might see out there among explainer video producers. Doing quality work take time and experience. You’ll want to evaluate if they have the following:
- Transparent pricing models
- Clear scope definition
- Additional cost disclosures
- Payment terms and schedules
- Value-added services included
Examine Revision Policies
Ensure they provide:
- Clear revision guidelines
- Number of included revisions per stage
- Cost for additional changes
- Flexibility in the revision process
Making Your Final Decision
When making your final choice, prioritize explainer video producers who:
- Demonstrate genuine interest in your project
- Ask insightful questions about your business
- Provide clear, detailed proposals
- Offer realistic timelines
- Show flexibility in meeting your needs
Remember, the right explainer video producer isn’t just a vendor – they’re a partner in telling your story.
At Gisteo, we pride ourselves on delivering not just videos, but results that drive engagement and conversions. We have a marketing-first approach so we don’t just take orders…we help you strategize, conceptualize and get the best possible production for your business.
Want to learn more about how to choose the right explainer video producer for your project?
Contact us or schedule a consultation to discuss your needs and see how our experience can help bring your vision to life.
