At Gisteo, we produce a wide range of animated explainer videos…for businesses, apps, services and also, of course, products. An animated product video is an ideal way to showcase how a product works, its key features and the main benefits of using it. Unlike live action videos that depend on actors, sets, and costly productions, animation gives you the freedom and flexibility to tell your story however you choose. You can explain your product using whatever situation, environment, character or treatment you want..while saving serious money vs. a typical live action production.
Here are just a few statistics that underscore why you need a product video:
- Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do not. With a stat like that, can you afford not to include a product video on your website?
- According to an Animoto study, 96% of consumers find videos helpful when making purchase decisions online. When competition if fierce, an animated product video can be the difference maker.
- 71% of consumers say video the best way to bring product features to life, according to Multichannel Merchant. Makes sense too. Video communicates far more information than just text and photos alone.
- Orion21 reports that landing pages with video have up to 800% more conversion than the same page without a video. More conversions mean more sales and a product video can undoubtedly help you “make it rain.”
- According to Insivia, viewers retain 95% of a message when they watch it in an animated product video compared to 10% when reading it in text. The power of audio-visual communication is undeniable.
Looking for some quick inspiration? It’s always best to see some product video applications in action so here are just several of our many animated product videos. Be sure to check out our Portfolio page to review a diverse range of our animated explainer videos and marketing videos of all types, organized by style.
Imation has commissioned Gisteo to do a number of product videos, including the video to the right. This slick, up-tempo video utilizes kinetic typography and motion graphics animation, sans voice over, to show off the best that the LINK Power Drive has to offer. We present a quick overview of the product’s key features and demo a variety of uses. Imation uses this video, as well as others we have produced, to promote the product on their website, social media and in-store displays.
Superbody Breakthrough manufactures a number of quality diet and health-related products. The company hired Gisteo to produce a series of animated product explainer videos to clearly present their different brands. To the right, you can view one such example for Brain Brew To Go. Made from pure caprylic fatty acid, the purest form of coconut oil, Brain Brew To Go comes in convenient packets to give you a quick jolt of natural energy, suppress your cravings, boost you metabolism and energize your brain. This example is a prime example of harnessing the power of animation to showcase the strengths and uses of a product in a fun, fresh way.
BEKO’s DRYPOINT® X series of desiccant air dryers was introduced to the market to offer a convincing, economic solution to long standing problem: energy consumption. Lots of complex modeling went into this product explainer video meant to provide a comprehensive overview of the mechanics behind these innovative dryers.
No one like a cold pool, right? Aqua Comfort Technologies is an industry leader in the design, development, manufacturing and marketing of heat pump pool heaters. This fun product video clearly explains why AquaComfort is the right choice to kill that chilly water and enable everyone to fully enjoy their backyard pool.
At home, we can’t smell or detect the chemical pollutants that come from gases or cleansers or from biological agents such as mold, viruses, pollen, dust mites and bacteria. This animated product video provides an overview of the WAVE Air Purifier solution, which enables you to clean and freshen your air with a patented, multi-stage air purifier. The video walks you through the key features and technology that set this air purifier apart from the competition.
Emerald Water is a New York City based company that offers three different types of water purification systems to suit a variety of settings and needs. We used a talking cartoon character in this animated product video in order to explain the many benefits of ditching those pesky bottles and installing one of Emerald’s solutions. Entertaining, informative and effective.
When it comes to automotive refrigerant management equipment, all brands are not created equally. The FX Series by CPS Automotive is the new gold standard in refrigerant management– a solution that includes hundreds of dollars in standard features others make optional, plus the most comprehensive off-the-shelf warranty in the industry. This motion graphics product video walks viewers through a clear, concise presentation of the many advantages offered by the FX Series.
Traveler’s Tongue™ makes foreign language cards (along with an app) to give travelers quick, easy way to learn essential words and phrases when visiting non-English speaking countries…which helps lead to a more enriching and rewarding overall trip abroad. This fun product explainer video compares and contrasts the approach used by two different tourists, each with a very different approach to international travel.
Pharmaxa Labs manufactures health supplements of all types and Gisteo has produced a total of 14 product videos for the company to date. In this animated product video example for Menoquil, we tell the story of Sarah, who is experiencing symptoms of menopause. The video presents the Menoquil formula and benefits in an engaging way, utilizing a unique animation style.
“I worked with Gisteo on a video project for my company and was extremely impressed with his creativity and professionalism. Stephen is a great at communicating and kept me informed throughout the process. He worked on time and on budget and surpassed my expectations. I cannot be more pleased with the results and will work with Gisteo again in the future.”– Tom Milks, President/CEO. Aardvark Applications