WHITEBOARD EXPLAINER VIDEOS

THAT GET TO THE GIST

 

WELCOME TO GISTEO

At Gisteo, we produce whiteboard explainer videos of all types. Whether you want cartoon style, motion graphics, kinetic typography or, yes, a whiteboard explainer video, we do it all. That’s because we recognize that there are “different horses for different courses” and we don’t believe in offering a one-size-fits-all approach when it comes to helping you tell your unique story. Let’s take a closer look at our whiteboard explainer video offering.

WHAT ARE WHITEBOARD EXPLAINER VIDEOS?

Whiteboard explainer videos normally combine a whiteboard background with a real person’s hand (holding a marker). While the voice over talent speaks, the hand illustrates relevant imagery and writes out words in order to bring the narration to life. At Gisteo, we sometimes use the hand to slide objects around, erase words or perform similar actions…in addition to drawing and writing. Our approach goes well beyond just scribing, which is why we like to call them “Hand’s On Gisteos.”

The whiteboard explainer video style was largely popularized by a British foundation called RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce). Their RSA Animate series was conceived as a fresh, engaging way of illustrating and sharing the ideas presented by guest speakers during TED-like talks.  RSA’s videos have millions of views while helping spread the knowledge discussed in the lectures. The whiteboard approach used by RSA soon spread like wildfire beyond just the educational field and the whiteboard explainer video became a popular choice among businesses and organizations of all types and sectors.

WHY WHITEBOARD EXPLAINER VIDEOS ARE SO EFFECTIVE

Whiteboard videos have a human, intimate quality about them that perhaps other styles of explainer videos do not. The hand serves as a mesmerizing visual device that drives the entire video. As the hand creates characters, backgrounds and situations, the viewer is pulled into the story that’s unfolding before them.

A study commissioned by Sparkol had 1000 people watch a whiteboard explainer video and 1000 people watch a talking head video – both videos pitching the exact same service business. The results were impressive:

  • The whiteboard explainer was shared 3 times more than the talking head video
  • 4 out of 10 viewers who watched the whiteboard animation were convinced enough to buy – twice as many as the talking head video.
  • 53% who watched the whiteboard animation would recommend the service described vs. 22% who watched the talking head.

The bottom-line is that whiteboard explainer videos can be excellent for simplifying complex topics. They have an educational feel to them that puts your audience in learning mode. Also, through the magic of production process, Gisteo often mixes in animation effects, colors and other elements typical to ensure that the whiteboard explainer isn’t too bland or static.

DRAWBACKS TO WHITEBOARD VIDEOS

So are there any cons to whiteboard explainer videos? Sure, like we said earlier, there are “horses for courses” and the scribing hand approach may not be for everyone. By their very nature, whiteboard explainer videos are not going to have explosive 3D effects and elaborate eye candy that rocks your world so if you’re looking for a high-energy promo video, for example, whiteboard isn’t your “horse.”  If you want a seamless brand experience between your video and all of that beautiful vector artwork on your website, whiteboard videos probably are not your best bet. If you need a demo video for your app or software, complete with screenshots shown on a device, whiteboard in not ideal.  The good news?  Gisteo has you covered, whatever your animation needs may be. Just saddle up the horse of your choice and we’ll make it happen!

SOME OF OUR WHITEBOARD EXPLAINER VIDEO PRODUCTIONS

Here’s a quick look at some of the many whiteboard explainer videos or, Hand’s On Gisteos, that we’ve produced. Be sure to visit our Portfolio page to review a wide range of our animated explainer videos, promo videos, business videos and marketing videos, organized by style.

GISTEO IS TRUSTED BY

“Stephen and his Gisteo team absolutely knocked our project out of the park.  We came to him with what we saw as a very aggressive turnaround time, and he exceeded our expectations by not only meeting the deadline, but creating an incredible piece for us.  We look forward to using this video as a prominent feature of our marketing, and consumer education strategy.  We can’t wait for the opportunity to work together again.– Corey Cohen. Principal. Rush Partners LLC.

WANT TO DISCUSS?

Click the button below to schedule a free consultation or contact us at info@gisteo.com if you’d like to further discuss your animated video needs.