48 Hour Messaging Makeover | Copywriting That Converts

Crush the competition with copy that connects

Clarify your offering in just 48 hours. We use a proven storytelling framework that will help you better articulate what you do and grow your business (awkward dance optional).

Eliminate Confusion

By using the right words so they quickly get the gist

Reframe Your Messaging

To make your customer the hero and you the guide

Get Results Fast

With our 48 Hour Messaging Makeover

It can be a friggin' nightmare to clearly explain what you do...

It’s hard to find the right words to express what you do in a clear, concise way
You’re worried that you’re messaging is too similar to that of your competitors
You hate jargon but, darn it, you’re using jargon and gibberish way too much

You struggle to write your value proposition, mission, vision, tagline…
Your website firm is more focused on making your site pretty than crafting copy
A digital agency wants to charge you thousands for this type of work

Your brand deserves a simple messaging framework that brings clarity to your marketing and drives results

That’s where we come in. Since 2011, we’ve been trusted by companies large and small to produce thousands of our complexity-busting explainer videos. Now, we’re bringing this storytelling expertise to businesses looking to clarify their messaging with effective copywriting.

“I just worked with Stephen on a 48 hour messaging makeover for my business and was blown away by the process. It has totally changed the way I will present my company and our different service lines. We started with the GIST messaging framework and then Stephen walked me through my new wireframe that I’ll be implementing on my homepage ASAP. I’m already thinking about other ways to incorporate my new brand story that Stephen helped create for us. Honestly, he should charge way more for this 48 Hour Messaging Makeover package. Hurry, before he does!”

Renato SilvestreCEO @ Strategence

How it works

Schedule a free meeting

We’ll go over the process and give you a preview of the framework we’ll be using to kick-start everything.

We’ll do two workshops

The Day 1 workshop (60-90 minutes) will cover the GIST messaging framework. On Day 2, we'll discuss your wireframe.

Ignite your business

By the following morning, we’ll send you final copies of your GIST messaging framework and the wireframe so you can implement them!

Overview of the GIST messaging framework

When visitors land on your homepage, you’ve got like less than 10 seconds for them to get the gist…or else your toast. The GIST methodology is based The Hero’s Journey, StoryBrand and other proven techniques.

G– Guide your customer

I– Illustrate the journey

S– Simplify your messages

T– Trigger a call-to-action

When completing the framework and developing your wireframe, we will address these key questions

Transparent pricing/FAQs

$ 749 One-time fee

Two 60-90 minute calls to work through our framework and wireframe
Delivery of final framework document as well as the homepage wireframe
Follow-up support upon request

Frequently asked Questions about this service

I don’t know if I can fit this all into my schedule in 48 hours. Can we spread it out a bit more?

Of course. If you need extra time to schedule our meetings, no problem. The idea is to quickly get you a new messaging framework that you can implement it immediately, but no worries if you need to spread it out over a few days.

I’m interested in a Gisteo explainer video too. Should I do this first or the video?

Either approach could work but this process can serve as an excellent precursor to your explainer video production. We’ll already have done a deep dive into your brand, your hero (customer) and how you’re helping guide them to resolve their painpoints…so the explainer video project would start with a strong foundation!

I’ve already got a Gisteo explainer video? Should I still consider this?

Absolutely! Our explainer videos are amazing tools but they still shouldn’t be a substitute for a well-crafted homepage copy or overall brand messaging. Both are important!

Yes, that’s something we can discuss depending on the exact scope and nature of the request. We’ll be honest and transparent as to if it’s something we can handle. If not, we may be able to recommend other resources.