The 4 main types of sizzle reel video productions
In general, there are four types of sizzle reels.
1. Promo Reel: This one’s all about hyping things up. Whether it’s a product, service, event, or even yourself, the promo reel’s job is to make it look irresistible. Think of it as the ultimate hype video that influencers love to share or send over to companies to get their attention.
2. Demo Reel: Take the promo reel and dial up the detail. Demo reels are here to not just show off a product or service but to dive deep into how it works. It’s like a hands-on tour, showing off all the ins and outs and how to get the best out of it. It’s educational but still keeps that cool, promotional vibe.
3. Video Reel: If you’ve got a bunch of great clips showing off your reporting skills, interviews, or on-screen presence, the video reel is your portfolio. It’s a way to showcase your best work and catch the eye of networks or show producers.
4. Pitch Reel: When you’re stepping into the business arena, the pitch reel is your best friend. It’s all about convincing businesses or investors that your product or company is the next big thing. Perfect for sales meetings, events or trade shows, it combines persuasive storytelling with compelling visuals to make your case.
With sizzle reels, it’s a good to follow the “ABC- Always Be Closing” rule discussed in this epic monologue by Alec Baldwin in Glengarry Glen Ross!