Financial services explainer videos to help you clarify educate enlighten captivate engage inform convert

What types of video content work well for the financial services industry? 

Various video styles are highly effective for the financial services industry. These include explainer videos, which simplify intricate financial concepts for easy comprehension. Product demo videos are excellent for showcasing specific financial offerings, giving potential clients a clear understanding. Customer testimonial videos play a pivotal role in building trust, featuring real clients sharing their positive experiences. Brand videos help convey the company’s values and identity, fostering a deeper connection. And educational videos on financial concepts offer valuable insights to both existing and potential clients. 

What is the recommended length and style for an effective financial services marketing video? 

For most marketing videos, including those in the financial services sector, we recommend an ideal length of approximately 1-2 minutes. This duration strikes a balance between providing comprehensive information and maintaining strong viewer engagement. Longer videos often result in viewer drop-off, so it’s essential to keep your video concise and focused. The key is to deliver your message efficiently, emphasizing simplicity and clarity.

What are the key elements of an outstanding financial services explainer video? 

Several factors contribute to creating an exceptional financial services video. Firstly, it should be concise, delivering a clear and straightforward message. Visual appeal is crucial, so the video should look impressive and have the appropriate production values, including music and voiceovers. A well-defined call-to-action is also essential to guide the audience’s next steps.

How can financial services companies distribute video content most effectively? 

To maximize the reach and impact of financial services video productions, a multi-platform distribution strategy is key. The specific approach may vary depending on the video’s purpose and audience. Typically, it’s advisable to share videos on your website, where they can engage visitors and provide valuable information. Incorporating videos into email marketing campaigns is another effective method to reach your existing audience and potential customers. Don’t forget to leverage social media channels like Facebook, YouTube, LinkedIn, and Instagram to expand your video’s reach and increase views.

Furthermore, consider using financial services explainer videos at in-person events such as trade shows, sales pitches, and investment presentations to enhance audience engagement and deliver your message effectively. By utilizing a combination of these distribution channels and platforms, financial services companies can ensure their videos resonate with their target audience and achieve the desired results.

Why choose Gisteo for your financial services video production? 

With over a decade of experience perfecting explainer video production across various industries and niches, Gisteo has amassed extensive industry knowledge and creative expertise to produce financial services videos that captivate your audience and deliver results. Above all, Gisteo focuses on making things easy for you, delivering not only a great video but an enjoyable experience, with excellent communication and a clear, simple service. With competitive and transparent pricing, exceptional service, and a track record of video success, choosing Gisteo means your financial services video production is in very safe hands!

How can I get started? 

To get started, please contact us with details about your project, and we’ll be delighted to provide you with information regarding pricing, timelines, and the overall process. Additionally, you can schedule a consultation below so we can discuss your needs over a Zoom meeting