Introduction
Choosing the right explainer video company can make the difference between a video that drives real business results—and one that just looks nice but doesn’t move the needle.
The truth is, explainer videos aren’t just about animation style or voiceover quality. They’re about clarity. The best explainer videos help your audience quickly understand what you do, why it matters, and what to do next. But getting there requires more than hiring someone who can animate—it requires partnering with a team that understands your goals, your audience, and your message.
In this guide, we’ll walk through what to look for in an explainer video company—from defining your objectives to evaluating portfolios, production processes, communication, and budget. Whether you’re launching a new product, explaining a complex service, or strengthening your brand story, these insights will help you make a confident, informed decision.
Defining Your Objectives for an Explainer Video
Let’s face it: not all explainer videos are created equal. Some knock it out of the park, while others leave viewers scratching their heads. The difference often boils down to one crucial factor—your objectives. If you don’t know what you want to achieve, how can you expect an explainer video company to deliver the goods?
Identify Your Goals
Start by asking yourself what you want your animated explainer video to accomplish. Are you looking to boost brand awareness, explain a complex product, or drive conversions? For example, a tech startup might need a corporate explainer video to simplify its software solution for potential clients. Meanwhile, a fitness studio may want a promotional video that highlights its unique offerings and motivates viewers to sign up.
- Increase website traffic
- Educate customers about a product or service
- Generate leads through engaging storytelling
- Enhance brand loyalty with relatable content
Know Your Audience
If you build it, they will come is not a strategy that works in the world of explainer videos. Knowing who your audience is can make or break your project. A business explainer video aimed at millennials will have a very different tone and style compared to one targeting corporate executives. Dive into demographics, preferences, and pain points—this information will shape your script writing for explainer videos.
Understanding your audience is half the battle; the other half is creating content that speaks directly to them.
What’s Your Call-to-Action? (CTA)
Watch this amazing video! won’t cut it if you want viewers to take specific actions after watching. A clear call-to-action is essential for any effective animated video production. Whether it’s signing up for a newsletter or downloading an app, make sure your CTA aligns with your objectives and resonates with your audience.
Set Metrics for Success
- Views: How many times was the video watched?
- Engagement: What percentage of viewers watched until the end?
- CTR: How many clicked on links provided in the description?
- Conversion Rate: Did viewers take action based on the CTA?
By defining these metrics upfront, you’ll have concrete data to evaluate whether you’ve partnered with the right explainer video company or agency.
Evaluating the Expertise of Explainer Video Companies
When it comes to explainer videos, not all creators are cut from the same cloth. In fact, a staggering 96% of people have watched an explainer video to learn more about a product or service, which means that the stakes are high when selecting an explainer video company. You want a team that can turn your ideas into engaging animated content that not only informs but also captivates.
Check Their Portfolio
First things first—dive into their portfolio. A reputable explainer video agency should have a diverse range of work showcasing different styles, such as whiteboard animation videos, motion graphics videos, and even corporate explainer videos tailored for specific industries. Look for quality over quantity: does their work resonate with you? Are their animations smooth and professional? If their best examples leave you yawning, it’s time to keep scrolling.
Client Testimonials and Case Studies
Next up, let’s talk social proof. Client testimonials can be gold dust when evaluating potential partners. Look for case studies that outline how an explainer video company tackled specific challenges for clients—like how a startup used an animated explainer video to clarify its unique selling proposition and saw a 30% increase in lead generation within just three months! If they’ve helped others achieve similar goals, there’s a good chance they can do the same for you.
Script Writing Expertise
A stunning visual is only as good as its script. The best explainer video companies invest in solid script writing for explainer videos because they understand that storytelling is at the heart of every great animation. Ask about their process: do they conduct interviews to grasp your brand voice? Do they offer revisions until you’re satisfied? A company that prioritizes storytelling will likely deliver an engaging product demo video or educational explainer video that truly connects with your audience.
Remember: A great script can turn mundane facts into compelling stories.
Understanding Your Vision
We get it! should be the mantra of any good explainer video company. They need to grasp not just what you want but why you want it. Are you aiming for brand storytelling or perhaps instructional training videos? The right agency will ask questions to understand your vision deeply and provide insights based on industry trends and viewer behavior—because if they don’t understand your goals, how can they hit the target?
So what’s next? After evaluating these factors, make a shortlist of potential companies and schedule consultations. This is where you’ll get a feel for their enthusiasm and willingness to collaborate—key ingredients in creating those unforgettable marketing explainer videos!
Understanding Different Types of Explainer Videos
If you think all explainer videos are just animated cartoons or bland slideshows, think again! The world of explainer video production is as diverse as the brands they represent. Each type serves a unique purpose and can resonate differently with your audience.
Animated Explainer Videos
These are the rockstars of the explainer video realm. Animated explainer videos use engaging visuals and storytelling to simplify complex ideas. Picture a startup showcasing its innovative app through vibrant animations that highlight features in a fun, relatable way. This type can be particularly effective for tech companies looking to break down intricate concepts into digestible bites.
Whiteboard Animation Videos
Ever seen someone draw on a whiteboard while explaining something? That’s the magic behind whiteboard animation videos! They combine hand-drawn illustrations with a voiceover, creating an engaging visual narrative. This style is perfect for educational content, as it keeps viewers focused while delivering information in an easy-to-follow format. Think about how a training video for new employees could come to life through this approach.
Motion Graphics Videos
Motion graphics videos take things up a notch by using animated graphic design elements to tell your story. These are ideal for corporate explainer videos where you want to convey professionalism without sacrificing creativity. For instance, a finance company could use sleek motion graphics to illustrate market trends, making the information visually appealing without overwhelming their audience.
Product Demo Videos
Seeing is believing, right? Product demo videos put your product front and center, demonstrating how it works in real-time. This type is essential for e-commerce businesses or SaaS companies that want potential customers to understand their offerings before making a purchase decision. Imagine showing off how easy it is to navigate your app through a captivating demo—talk about conversion gold!
Video is the number one form of media used in content strategy, overtaking blogs and infographics. Source: HubSpot
How-To Videos
How-to videos guide viewers through specific tasks or processes—think cooking tutorials or DIY home projects. These are fantastic for brands looking to establish authority in their niche while providing value to their audience. A beauty brand could create how-to videos showcasing makeup techniques using their products, thus enhancing both engagement and sales.
Now that you’re familiar with these various types of explainer videos, consider which styles resonate most with your brand’s message and target audience. The next step? Start exploring potential explainer video companies that specialize in those formats!
Analyzing Production Processes and Timelines
Choosing an explainer video company is like picking a partner for a dance; you want someone who knows the steps and can keep up with your rhythm. A staggering 85% of marketers say that video content is essential for their strategy, yet many overlook the nitty-gritty of production processes and timelines. Understanding how your chosen agency handles these aspects can save you from potential heartache down the road.
The Importance of Clear Timelines
Imagine you’re a startup launching a new product. You’ve got your marketing plan set, but if your explainer video isn’t ready in time, all that effort goes to waste. A well-defined timeline not only sets expectations but also helps you gauge how effectively an explainer video company manages its workflow. Look for agencies that provide a detailed production schedule outlining each phase—from scriptwriting to final edits.
- Pre-Production: Concept development and scripting.
- Production: Animation creation, voiceover recording, and initial edits.
- Post-Production: Final edits, feedback rounds, and delivery.
A clear timeline can prevent delays that could derail your marketing efforts.
Assessing Production Processes
How does the magic happen? is a question worth asking any explainer video agency. Their production process should be transparent and collaborative. A solid agency will involve you at key stages—like script approval or animation previews—ensuring the final product aligns with your vision.
Trust the process might be great advice in life, but when it comes to explainer videos, you should be able to track progress at every turn. Ask about their project management tools—are they using software that allows you to see updates in real-time? If they’re stuck in email chains or vague updates, it might be time to move on.
Quick Turnaround vs Quality Assurance
Quick turnaround is often a buzzword tossed around by agencies eager to win clients. But remember: speed shouldn’t compromise quality! An effective explainer video requires thoughtful planning and execution. If an agency boasts about rapid delivery times without showcasing their quality assurance processes, proceed with caution.
How do they handle revisions? is another critical question. The best agencies understand that feedback is part of the creative process and should offer multiple revision rounds without making you feel like you’re pulling teeth.
Assessing Additional Services Offered by Video Companies
When it comes to explainer video production, the offerings of a company can be as varied as the flavors at an ice cream shop. You might think you’re just there for a scoop of vanilla (i.e., the basic explainer video), but what if you discover they also serve up rich chocolate fudge (custom animation services), zesty lemon sorbet (how-to videos), and even a sprinkle of pistachio (voiceover for animated videos)?
Beyond Basic Explainers
It’s easy to assume that an explainer video company only creates standard animated content. But dig a little deeper, and you’ll find that many agencies offer a suite of additional services that can elevate your project from good to unforgettable. For instance, if you’re launching a new product, consider companies that provide product demo videos or AI videos alongside their animated explainer videos. This combination not only informs but also visually showcases your product in action, making it easier for potential customers to grasp its value.
Companies offering diverse services can help streamline your marketing efforts and save you from juggling multiple vendors.
Custom Animation Services
Imagine you’re a tech startup trying to explain a complex software solution. A generic animated explainer video might not cut it. Instead, look for agencies that specialize in custom animation services—this means they’ll tailor the visuals specifically to your brand’s identity and message. Whether it’s sleek motion graphics or engaging storytelling through character animations, having this level of customization can significantly impact how your audience perceives your brand.
Voiceover and Script Writing Expertise
A great script is the backbone of any successful explainer video, said no one ever without knowing what they were talking about! The voiceover can make or break the viewer’s experience, so finding an agency that offers professional voiceover services is crucial. Some companies provide different voice options—think upbeat vs. serious—that align with your brand’s tone.
But wait! You might say, What about the script? A stellar agency will have experienced writers who know how to convey your message succinctly while keeping viewers engaged. Ask if they conduct interviews or gather insights to ensure the script reflects your unique voice.
Extras That Make a Difference
…and let’s not forget about those delightful extras! Some companies offer additional features like interactive elements in their videos or supplementary materials such as infographics and social media snippets designed specifically for sharing purposes. These extras can enhance viewer engagement and extend the reach of your explainer video far beyond its initial viewing.
- Interactive elements like clickable links within the video.
- Social media snippets tailored for various platforms.
- Infographics summarizing key points from the video.
- Multiple language options for global reach.
In short, when evaluating potential explainer video companies, don’t just focus on their ability to produce visually appealing content; consider what additional services they bring to the table. The right mix can amplify your marketing efforts and ensure you’re not just another face in the crowd.
Budgeting for Your Explainer Video Project
A common misconception is that all explainer videos cost an arm and a leg. In reality, budgeting for an explainer video project can be as flexible as a yoga instructor in a stretching class. With the right approach, you can find a balance between quality and affordability.
Let’s take the example of a mid-sized e-commerce company launching a new product line. They might initially think they need to allocate $10,000 for their animated explainer video. But after doing some research, they discover that they can achieve high-quality results with a budget of $5,000 by opting for a creative animation studio that specializes in streamlined production processes.
Understanding Cost Factors
When budgeting for your explainer video, consider these key cost factors:
- Length of the video: Shorter videos (around 60 seconds) generally cost less than longer ones (over 2 minutes).
- Animation style: Whiteboard animations may be cheaper than fully animated character-driven stories.
- Voiceover talent: Hiring professional voiceover artists can add to the budget but significantly enhance the final product.
- Script writing: If you need help crafting your message, factor in costs for professional script writing services.
Remember: Quality often trumps quantity. A well-produced 60-second explainer video can be more effective than a longer, poorly executed one.
Setting Your Budget
$4,000 is a good starting point when discussing costs with potential explainer video companies. This range should reflect both your financial capacity and the quality you expect. Be transparent about your budget with agencies; many will work to tailor their services to meet your needs without compromising quality. At Gisteo, we also offer an unlimited yearly subscription to simplify the entire pricing and billing process.
The Hidden Costs
Don’t forget about potential hidden costs like revisions or additional edits beyond what was initially agreed upon. Many agencies offer packages that include one or two rounds of revisions; however, if changes are extensive or outside the original scope of work, those could come at an extra price.
It’s wise to ask upfront about these policies so you’re not caught off guard later on—because no one likes unexpected expenses showing up like uninvited guests at a party!
Pro tip: Always clarify revision policies before signing any contracts!
Ultimately, setting a realistic budget is crucial for getting the best explainer videos tailored to your needs without breaking the bank. Think strategically about what you want from your animated content and communicate openly with potential partners about how they can help you achieve it within your financial limits.
Establishing Communication and Collaboration Expectations
Ever tried to assemble IKEA furniture without the instructions? Frustrating, right? Now imagine that same level of confusion applied to your explainer video project. Communication and collaboration are the keys to ensuring your vision transforms into a captivating animated explainer video. Without clear expectations, you might end up with something that looks more like a jigsaw puzzle with missing pieces.
Set Clear Communication Channels
First things first: establish how you’ll communicate with your chosen explainer video company. Are you a fan of emails, or do you prefer real-time chats? Maybe you thrive on video calls? Whatever it is, make sure it’s agreed upon from the get-go. For instance, if you’re working with a corporate explainer videos agency, setting up weekly check-ins can help keep everyone on the same page and avoid last-minute surprises.
Pro tip: Use project management tools like Trello or Asana to track progress and share updates!
Define Roles and Responsibilities
Next up, clarity on roles is essential. Who’s responsible for what? Is your point of contact the producer, or will you be communicating directly with the animator? If you’re collaborating with a creative animation studio, knowing who handles script writing for explainer videos versus the voiceover talent can streamline feedback processes. This way, when revisions come knocking (and they will), you won’t be left wondering who’s in charge of what.
Establish Feedback Loops
Feedback—a word that can strike fear into even the most seasoned creators! However, establishing constructive feedback loops early on can make all the difference. Agree on how many rounds of revisions are included in your contract and what those revisions entail. If you’re working with an explainer video agency known for high-quality animations for business, ensure they’re open to feedback without making it feel like pulling teeth.
Remember: The goal is collaboration—not confrontation!
Create a Shared Vision Document
What does success look like? This question should be at the forefront of your discussions. Create a shared vision document that outlines your objectives—be it brand storytelling or how-to videos—and includes examples of explainer video examples that resonate with you. This living document can serve as a reference point throughout production, ensuring everyone stays aligned.
Finalizing Your Choice: Red Flags to Watch For
Choosing an explainer video company is a bit like dating; the wrong choice can lead to heartbreak—only in this case, it’s your marketing budget that takes the hit. Did you know that 70% of businesses report dissatisfaction with their video production partners? That’s a staggering number, and it highlights just how crucial it is to spot red flags before committing.
Lack of Transparency
If an explainer video company is vague about their processes, run for the hills! Transparency should be a given. You should know exactly what you’re paying for—scriptwriting, animation style, number of revisions—and how long each phase will take. If they’re dodging questions or providing cookie-cutter responses, they might be hiding something.
Poor Communication
Imagine trying to collaborate with someone who doesn’t respond to emails or takes forever to get back to you. Frustrating, right? If your potential explainer video agency seems unresponsive during the initial conversations, that’s a huge red flag. Effective communication is key in any partnership—especially when creating engaging animated content.
No Portfolio or Weak Examples
If an agency can’t provide a robust portfolio showcasing their best explainer videos, that’s like going on a blind date without knowing anything about your match! You want to see examples of their previous work—animated videos that pop and resonate with audiences. If their portfolio looks like it was made in the early 2000s or lacks variety, it’s time to swipe left.
Unrealistic Promises
We can deliver your high-quality animated video in two days! Sounds tempting, but if it sounds too good to be true, it probably is. Quality takes time. If an agency promises quick turnaround times without mentioning quality assurance or revision processes, they may be sacrificing one for the other. Look for companies that set realistic timelines and manage expectations.
Important: Trust your instincts! If something feels off during the vetting process, don’t ignore those feelings.
Ultimately, choosing the right explainer video company requires diligence and careful consideration. Check references, ask for detailed proposals, and don’t hesitate to walk away if you sense any red flags.
Conclusion
At the end of the day, choosing an explainer video company isn’t just a creative decision—it’s a strategic one.
The right partner will do more than produce a polished animation. We’ll help clarify your message, guide you through the process, and create a video that connects with your audience and supports your business goals. They’ll ask thoughtful questions, communicate clearly, and focus on what really matters: telling your story in a way that drives understanding and action.
Take your time. Review portfolios. Ask questions. Make sure there’s alignment—not just in style, but in thinking.
Because when the strategy, script, and execution come together, an explainer video becomes more than just content. It becomes one of the most effective tools you have to educate, engage, and grow your business.
If you would like to discuss an upcoming explainer video project, don’t hesitate to schedule a free consultation now!
