January 5, 2024

What Is a Branded Video Content

Stephen Conley

Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

Imagine you’re watching Nike’s famous ‘Just Do It’ campaign. That’s a prime example of branded video content. It’s the fusion of your brand’s narrative with a visually engaging medium. You’re not just selling a product. You’re telling a story that resonates with your audience, enhancing your brand’s personality.

This innovative approach to marketing helps you stand out in the digital crowd, making your brand memorable and relatable. Branded videos are your ticket to driving conversions, generating leads, and increasing brand awareness. It’s about crafting a compelling narrative unique to your brand.

So, are you ready to turn the spotlight on your brand?

Key Takeaways

Branded video content does not directly sell products or services but educates and entertains the audience.
Authenticity is crucial in creating branded videos that resonate with the audience.
Branded videos can be a powerful tool for influencing purchasing decisions.
Understanding the audience’s motivations, passions, needs, and wants is essential in crafting a compelling narrative.

Understanding Branded Video Content

To truly understand branded video content, you’ve got to recognize its core purpose: it’s not about pushing products or services directly, but rather, it’s about educating and amusing your audience in a way that builds a positive association with your brand.

It’s a strategic form of content marketing, a video production and storytelling concoction that fosters brand awareness through genuine connections.

Authenticity is paramount in creating branded videos that resonate. So, delve into your audience’s motivations, passions, needs, and wants. Utilize these insights in your brand film, and watch as your social media advertising transforms into a powerful tool for influencing purchasing decisions.

Examples of Effective Branded Videos

Diving into examples of successful branded videos, you’ll see how companies artfully weave their brand’s narrative into engaging, memorable content.

Shopify’s brand film is a stellar example, compellingly showcasing its company culture and ethos.

Nurture Digital’s Nike case study video, on the other hand, highlights how the brand aids its customers, proving the effectiveness of its product.

Client testimonials, like the one from Direct Agents, are another type of branded video content that builds credibility.

Product videos, such as those by Pottery Barn, introduce products without a hard sell, thus creating an authentic marketing video.

Each video strategy is unique, yet all aim for the same goal: to craft memorable, compelling branded videos that resonate with their audience.

Types of Branded Video Content

Given your interest in branded video content, it’s crucial to understand the different types that can help you optimize your marketing strategies.

Product videos, for example, create an intimate audience experience, showcasing your product’s features in an engaging, easily digestible format.

You could also leverage case studies and testimonial videos to build credibility and trust within your market.

For a more personal touch, consider recruitment and company culture videos, offering a behind-the-scenes look into your brand’s values.

Don’t overlook brand films; they provide a deeper understanding of your brand’s identity and mission.

And finally, sponsored partnerships can extend your reach, associating your brand with popular social video series.

Benefits of Branded Video Strategy

Understanding the benefits of a branded video strategy can significantly boost your marketing success. Using branded video content delivers a non-disruptive, engaging, and authentic message that strengthens your brand identity. This strategy can dramatically increase your brand’s exposure and organic reach.

Here are the key benefits of using a branded video strategy:

Non-disruptive content: You’re not interrupting but adding to the viewer’s experience.
Uses storytelling: This builds trust and loyalty, ensuring message retention.
Shareability: Branded content is more likely to be shared, increasing your brand’s organic reach.

With this strategy, you’re not just marketing; you’re connecting.

Creating Compelling Branded Videos

Following a successful branded video strategy, you’ll now need to focus on creating compelling branded videos that resonate with your audience. To do so, use video content that educates and entertains rather than directly selling. Think strategically about your video format and ensure high production value to create branded content that leaves a lasting impression.

Authenticity is key; your marketing videos should align with your brand’s values and offerings. Draw on video examples for inspiration, but remember that understanding your audience’s motivations, needs, and desires is paramount in this process.

When you know what drives them, you can create a video that grabs their attention and builds a positive brand association.

Frequently Asked Questions

What Is Considered Branded Content?

Branded content is anything you create that promotes your brand indirectly. It’s not about selling but engaging. It can be a web series, expert interviews, or anything that speaks your brand’s voice and resonates with your audience.

What Is an Example of Brand Content?

Branded video content could be a brand film, case study, testimonial, company culture video, or product demo. Nike’s case study by Nurture Digital is a prime example, showcasing how they assist their customers.

How Do You Identify Branded Content?

You identify branded content by its aim to entertain and educate without directly promoting products. It builds brand recognition, credibility, and relationships, catering to the audience’s passions and needs. It’s also shareable, fostering positive brand associations.