Introduction
Last year, someone asked the question on Reddit: Are explainer videos still a thing?
I get it. With the shifts in content consumption and new types of videos emerging, it’s definitely fair to wonder, are explainer videos still a thing?
The short answer is “heck yes” but I realize this is a more nuanced topic so we’ll explore it in more detail. Let’s delve into why explainer videos remain indispensable and how they are adapting to current trends.
A Brief History of Explainer Videos
Explainer videos are concise, engaging pieces that simplify complex ideas, products, or services. Their effectiveness stems from several key factors:
The concept of explainer videos has evolved significantly over the past couple of decades. In the early 2000s, as internet usage surged, companies began exploring new ways to communicate complex ideas succinctly. A pivotal moment occurred in 2007 when Common Craft produced a simple yet effective video explaining how Twitter works.
This video garnered widespread attention and set the stage for the modern explainer video format. Following this, in 2009, Dropbox utilized an explainer video on its homepage, which played a crucial role in converting visitors into users, significantly contributing to its rapid growth. These early successes highlighted the potential of explainer videos as powerful marketing tools, leading to their widespread adoption across various industries. Gisteo came onto the scene as an early player in 2011 and we quickly began producing a large volume for clients all over the world.
The Enduring Power of Explainer Videos
Capturing and retaining audience attention is undeniably more challenging than ever. But with evolving marketing strategies and emerging technologies, one tool has consistently proven its worth and stood the test of time: the explainer video.
- Simplification of Complex Concepts: By breaking down intricate topics into digestible visuals and narratives, explainer videos make information accessible and understandable.
- Enhanced Engagement: Humans are naturally drawn to visual content. Explainer videos leverage this by combining visuals with storytelling, capturing attention and fostering better retention.
- Versatility Across Platforms: Whether on websites, social media, or presentations, explainer videos fit seamlessly, enhancing communication efforts across various channels.
Evolving Trends in Explainer Videos
While the core strengths of explainer videos remain, the landscape is indeed shifting, and these videos are evolving in response:
- AI-Powered Content Creation: Artificial intelligence is streamlining video production, enabling more personalized and efficient content creation. AI tools assist in scriptwriting, editing, and even generating visuals, making the process more accessible.
- Short-Form Content Dominance: With decreasing attention spans, short-form videos are gaining traction. Platforms like TikTok and Instagram Reels have popularized brief, impactful content, leading to explainer videos becoming more concise over the years.
- Interactive and Shoppable Videos: Modern explainer videos are incorporating interactive elements, allowing viewers to engage directly with the content. Features like clickable links or embedded shopping options enhance user experience and drive conversions.
The Continued Relevance of Explainer Videos
Despite the shifts in digital marketing, explainer videos remain a cornerstone strategy for several reasons:
- Adaptability: They can be tailored to fit current trends, whether through adopting new technologies or aligning with platform-specific formats.
- Proven Effectiveness: Studies have shown that explainer videos significantly boost understanding and retention, leading to higher engagement and conversion rates.
- Cost-Effectiveness: With advancements in technology, creating high-quality explainer videos has become even more affordable, offering substantial returns on investment.
Here’s our own Gisteo intro video that explains why explainer videos a still so relevant in today’s business world:
As the marketing world evolves, it’s crucial for explainer videos to break out of traditional formats to maintain viewer engagement and stand out in a crowded market. Are explainer videos still a thing? Yes. Hopefully, this article helps answer this important question.
Innovative approaches such as our Gisteo example below for Alzheimer’s disease awareness demonstrate the effectiveness of this strategy. By incorporating cinematic techniques, narrative storytelling, and fresh perspectives, these videos transcend conventional explainer formats, offering a more immersive and memorable experience. This evolution not only captures attention but also helps to foster a deeper connection with the audience, making the conveyed message more impactful.
Conclusion
So, are explainer videos still a thing in 2025? Absolutely. They have not only maintained their relevance but have also evolved to meet the changing demands of modern audiences.
By embracing new technologies and adapting to shifting consumer behaviors, explainer videos continue to be a powerful tool for businesses aiming to communicate effectively and engage their audiences.
FAQs
Q1: What exactly is an explainer video?
A: An explainer video is a short, engaging video designed to explain a product, service, or concept in a simple and compelling way, often using animation or live-action footage.
Q2: How long should an explainer video be?
A: Ideally, explainer videos should be between 60 to 90 seconds to maintain viewer engagement while effectively conveying the message.
Q3: Are explainer videos suitable for all industries?
A: Yes, explainer videos are versatile and can be tailored to fit various industries, from technology and healthcare to education and finance.
Q4: How have explainer videos adapted to new technologies?
A: Modern explainer videos are incorporating AI for content creation, streamlining processes, embracing short-form formats for platforms like TikTok, and adding interactive elements to enhance viewer engagement.
Q5: What is the future of explainer videos?
A: The future of explainer videos lies in continued adaptation to emerging technologies and platforms, ensuring they remain engaging and effective in communicating messages to diverse audiences. It’s also essential to keep evolving in the way we tell our stories, embracing fresh techniques and different scriptwriting structures.
