Introduction
If you’re looking for an explainer videos company, you’ve probably realized that the options are endless. From budget-friendly freelancers to high-end agencies, the range in pricing, quality, and storytelling approach can be overwhelming. But how do you choose the right explainer videos company for your business?
Let’s break it down by reviewing some pointer to making the a good choice, comparing top companies, showcasing what matters most, and helping you find the best fit for your needs.
Define Your Goals
Before you start looking for a company, clearly outline your goals for the explainer video. Are you trying to increase brand awareness, explain a complex product, or boost conversions?
Understanding your objectives will help you communicate your vision to potential companies. Quite simply, the better your brief, the better the final product.
Review Their Portfolio
Look for a company with a diverse portfolio that showcases
various styles and industries. This will give you a sense of their creativity and versatility. Pay attention to the quality of their work, storytelling abilities, and how effectively they communicate messages.
Check Client Testimonials
Client reviews and testimonials can provide insight into a company’s reliability, communication skills, and ability to meet deadlines. Look for feedback on their responsiveness and how well they collaborate with clients throughout the project.
Assess Their Production Process
Inquire about their production
process. A good company will have a clear workflow, including scriptwriting, storyboarding, voiceover selection, and animation production. Understanding their process will help you gauge how involved you can be and how revisions are handled.
Consider Their Expertise
Different companies may specialize in different types of
explainer videos, such as
animated, live-action, or
whiteboard styles. Choose a company that has expertise in the specific type of video that aligns with your vision.
Evaluate Pricing and Packages
Ask for detailed pricing information and what is included in their packages. Beware of companies that provide low-cost services without
transparency about what you will receive. Aim for a balance between quality and affordability.
Communication and Collaboration
Choose a company that prioritizes communication and values collaboration. A responsive team that listens to your ideas and provides suggestions can make the entire process smoother and more enjoyable.
Look for a Unique Style
Examine each company’s style to see if it resonates with your brand’s voice and message. A unique and engaging style can set your explainer video apart from the competition.
Review Turnaround Time
Discuss timelines and ensure the company can meet your deadlines. Understanding their turnaround time is essential, especially if you have a specific date for launching your video.
Request a Custom Quote
After narrowing down your options, request a custom quote based on your specific needs. This will help you compare costs and understand what each company offers. By considering these factors, you will be in a better position to choose an explainer videos company that aligns with your goals and brings your vision to life.
In Gisteo’s case, we’re transparent with
upfront pricing so it’s not common to need a custom quote, but it can happen on occasion with projects that have very specific requirements.
Schedule a Consultation
If possible, schedule a consultation with potential companies. This face-to-face (or virtual) interaction allows you to gauge their enthusiasm, professionalism, and understanding of your project. It’s an opportunity to discuss your vision in detail and see how they respond.
Assess Post-Production Support
Consider what support they offer after the project is completed. Will they assist you with distribution, optimization for various platforms, or making future edits if needed?
Top Explainer Videos Companies Compared
Here’s how some of the top explainer video providers stack up:
| Company |
Strengths |
Weaknesses |
| Gisteo |
Strong storytelling, strategic messaging, affordable pricing. diverse styles (including AI productions) |
Limited 3D animation options |
| Yum Yum Videos |
High-quality animation, polished design |
Expensive, longer production times |
| Wyzowl |
Fast turnaround, solid animation |
Less diversity of styles |
| Vidico |
High-end corporate videos |
Premium pricing, best for enterprise clients |
| Idea Rocket |
Traditional 2D & whiteboard animation |
Limited styles |
Gisteo sets itself apart by combining strong storytelling with strategy, ensuring videos do more than just look good—they drive real business results.
Why Storytelling & Strategy Matter
Many companies focus purely on animation quality, but the best explainer videos company knows that visuals alone don’t convert customers. A great video should:
- Address a problem your audience faces
- Use an engaging narrative to build connection
- Clearly explain your product/service as the solution
- End with a strong call to action to drive results
At Gisteo, we follow a proven script frameworks that puts your customer at the center of the story. This means every video is designed to educate, engage, and convert.
Checklist: Choosing the Best Explainer Videos Company for You
Still unsure? Here’s a quick final checklist to help you decide:
🔲 Do they have experience in your industry?
🔲 Do they focus on storytelling, not just animation?
🔲 Are their past clients happy with the results?
🔲 Do they fit within your budget and timeline?
🔲 Do they offer transparency in pricing and process?
If the answer is “yes” to all of the above, you’ve likely found the right explainer videos company for your needs!
Final Thoughts: Why Gisteo Stands Out
With over 13 years of experience, Gisteo is more than just an explainer videos company—we’re your strategic partner in storytelling. Our videos are designed to cut through the noise, engage your audience, and deliver real business results.
If you’re looking for an explainer videos company that combines creativity with strategy, contact us today or schedule a consultation.
