Creating Training Videos: Using Animated Explainer Videos for Employee Training

Picture of Stephen Conley
Stephen Conley
Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

Top Tips to Creating a Quality Employee Training Video

Creating effective employee training videos requires more than just recording content. It needs strategic planning, high-quality production, and understanding how to engage your audience.

Hiring a professional service like Gisteo can really enhance the quality of employee training videos for companies and organisations like yours.

In this article, we explore expert tips for creating impactful training videos and highlight the benefits of partnering with a quality video production company.

1. Define Clear Objectives for Your Employee Training Video

Before diving into production, it’s crucial to define the objectives of your training video. What skills or knowledge should the viewer gain after watching?

Clear objectives help guide the content creation process and ensure the training video meets its intended goals. According to Training Magazine, clear goals enhance the effectiveness of training programs by focusing on specific learning outcomes.

 

Employee Training Videos

2. Understand Your Audience

Tailoring your training video to your audience is essential for engagement and effectiveness. Consider their level of expertise, learning preferences, and potential challenges.

For instance, a video aimed at beginners should use simple language and visual aids, while advanced learners may benefit from more complex content.

By understanding your audience, you can create a training video that resonates and drives better results. eLearning Industry offers insights into tailoring content for different audiences.

3. Plan Your Content + Structure

A well-structured training video ensures that information is delivered logically and effectively. Start with an outline that includes an introduction, key points, and a summary.

Breaking down complex information into manageable sections can help viewers follow along more easily. Organizing content in a way that builds on previous information to enhance understanding will help trainees retain more information. 

4. Invest in High-Quality Video Production

High-quality production values can significantly impact the effectiveness of your training video.

Professional video production services like Gisteo offer superior video quality, including clear visuals and crisp audio, which enhance viewer engagement and comprehension.

Investing in quality production ensures that your video looks and sounds professional, making it more likely to hold the viewer’s attention. 

5. Use Engaging Visuals + Animation

Incorporating engaging visuals and animations can make your training video more interactive and memorable. Visual elements help illustrate complex concepts and keep viewers interested.

Gisteo specializes in personalized animated explainer videos, which can simplify complicated information and enhance viewer engagement. Learn more about the power of animations in this article from HubSpot.

6. Incorporate Interactive Elements

Interactive elements, such as quizzes or clickable links, can increase viewer engagement and reinforce learning. Interactive videos allow viewers to participate actively, which can lead to better retention of information.

For instance, incorporating quizzes at the end of a training video can help assess knowledge and provide immediate feedback. ATD discusses the benefits of interactivity in training.

7. Make Training Videos the Right Length

Length matters in training videos. Aim for a duration that maintains viewer interest while covering all necessary content. Videos should be long enough to share information well but short enough to keep viewers interested.

LinkedIn Learning suggests keeping training videos between 5 to 10 minutes for optimal engagement.

8. Test + Iterate

Testing your training video before full-scale deployment is essential to ensure it meets your objectives and resonates with the audience. Gather feedback from a small group of viewers and make necessary adjustments.

Iteration based on feedback can improve the effectiveness of your training video and address any issues that may arise.

TechSmith offers tips on how to effectively gather and use feedback to refine your video content.

Final thoughts

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Why Choose Gisteo for Your Training Video Production?

Partnering with a professional video production company like Gisteo offers numerous advantages. Gisteo creates high-quality, personalized training videos that are visually appealing and engaging, designed to meet your specific needs.

Personalized videos can address unique training requirements and resonate more deeply with your audience. By leveraging Gisteo’s expertise in animated explainer videos, you can ensure that your training content is not only informative but also captivating and memorable.

Discover the benefits of high-quality video production and personalized content tailored to your training needs.

Use these expert tips for professional video production to make engaging training videos that effectively educate your audience.

Contact us today for a free consultation to learn how we can help you create great training videos!

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