Explainer Video Animations: The Swiss Army Knife For Marketers

swiss army knife

In today’s ADHD-esque digital world, capturing and maintaining attention is a challenge.  Explainer video animations have become vital tools for marketers because they’re kind of like a Swiss Army knife, offering versatile solutions for various marketing needs.  Sometimes, the same video also serves multiple purposes across diverse applications.  At Gisteo, we’re not Swiss, but we […]

The Essential Guide To Animation Explainers: Benefits + Best Practices

animation explainer benefits

In the fast-moving landscape of digital marketing, grabbing and holding your audience’s attention is becoming increasingly difficult. Your target audience wants you to get to the “gist” of what you’re communicating…and fast!  In the midst of this challenging environment, animation explainers have emerged as a highly effective tool to communicate complex ideas in a simple […]

5 Types Of Video Explainers To Boost Your Marketing Efforts

animation of girl painting clouds

Video explainers are short, engaging videos designed to simplify complex information about a product, service, concept or brand. They combine compelling visuals and concise scripts to connect with viewers, making them highly effective for marketing, branding, education and more.  Let’s take a closer look at 5 types of video explainers you may want to consider […]

The 7 Habits of Highly Effective Explainer Videos

animation of student and clouds

Stephen Covey’s famous self-help book “The 7 Habits of Highly Effective People” provides a principle-centered approach for personal and professional effectiveness.  It’s a timeless classic, having sold more than 25 million copies in 40 languages worldwide, and remains one of the best selling nonfiction books in history. So I got to thinking: can these 7 […]

The Power of Animated Explainer Videos: Why They Are So Effective

animated backpacker in a forest

In today’s digital age of instant gratification, capturing the attention of your audience and conveying your message effectively has never been more challenging.   The Internet was set ablaze back in 2015 with reports of a study claiming that the average human attention span is just 8 seconds, shorter than that of a goldfish!   While this […]

Motion Graphics Vs Animation

visual storytelling through design

Gain insights into the distinct worlds of motion graphics and animation and discover how they uniquely captivate and communicate.

What Is 2.5 D Animation?

explaining 2 5 d animation

Unveil the magic of 2.5D animation; where 2D simplicity meets 3D depth, transforming storytelling into an immersive visual experience.

How To Start Animating in 2024?

animating for beginners guide

Journey into animation begins with a choice between 2D and 3D; discover how this decision shapes your storytelling adventure.