Creating the Ultimate Corporate Training Video
In today’s fast-paced business environment, training and development are essential for maintaining a competitive edge. Training videos have emerged as a highly effective tool for this purpose.
By leveraging high-quality animated explainer videos, businesses can enhance their training programs and achieve better outcomes.
This article explores four key benefits of creating training videos for your business and highlights why partnering with a professional video production company like Gisteo can make a significant difference.
What is Training Video Production?
Training video production refers to the creation of videos for training people within an organization. It goes beyond basic welcome videos, introducing new hires to the company culture.
Training videos typically have a more specific purpose, such as teaching employees how to perform certain tasks or teaching them about products.
The Training Video Production Process
The production process typically follows three stages: preparation or preproduction, production, and postproduction.
Preproduction involves planning, outlining, and rehearsing content.
Production involves creating video content, such as talking heads, animations, lightboard videos, or screen captures.
Postproduction involves editing, combining takes, and adding special effects.
Key Considerations for Training Video Production
Creating Effective Training Videos
Corporate training videos must simultaneously educate, engage, and entertain the audience. Real people telling real stories is an effective way to engage and educate the audience.
Corporate training videos can be used to educate employees and customers about products and processes. They can also be used to improve customer service and experience.
Budgeting and Cost-Effectiveness
The educational video production cost depends on various factors, including the company hired, the type of content, and the complexity of the project.
The price range varies greatly, from $300 to $1,500 per minute of video, depending on the type of video and the level of production.
Choosing the right corporate training video production company is crucial for creating effective training videos!
Measuring Success
Measuring the success of training videos involves tracking engagement, retention, and application of knowledge. Companies can use metrics such as view count, completion rate, and quiz scores to evaluate the effectiveness of their training videos.
Feedback from employees and customers can also provide valuable insights into the success of training videos.
Benefits + Advantages of Business Training Videos
Training videos can decrease the time managers spend training employees, enhancing worker productivity and promoting safety in the workplace.
Training video production can cover various company topics and benefits, including marketing products and services. Companies can use training videos to increase overall productivity and promote employee efficiency.
Training videos are an essential part of any successful company, especially those with a large number of employees.
With that in mind, let’s jump into the key benefits!
1. Enhanced Engagement + Retention
One of the most compelling benefits of using training videos is their ability to boost engagement and retention.
According to research, visual content is processed much faster than text, making it an excellent medium for learning source.
Training videos, especially animated ones, can capture attention more effectively than traditional methods such as written manuals or static slides.
Animated videos from Gisteo are designed to be engaging and visually appealing, which helps maintain viewer interest and improves information retention. Personalized animations tailored to your company’s branding and specific training needs further enhance this effect.
2. Consistent Training Delivery
Consistency is crucial in training programs, especially when scaling a business or onboarding new employees. Training videos ensure that every employee receives the same high-quality information, regardless of their location or the time of day. This consistency helps to standardize training processes and reduce the risk of miscommunication.
By investing in professionally produced training videos from Gisteo, you ensure that the content is not only consistent but also of the highest quality. Our team uses advanced animation techniques and storytelling strategies to create videos that convey your message clearly and effectively.
3. Flexibility + Accessibility
Training videos offer unparalleled flexibility, allowing employees to access training materials on their own schedule.
This on-demand accessibility is particularly beneficial for remote teams or organizations with employees in different time zones. Employees can pause, rewind, and review content as needed, which enhances the learning experience.
Gisteo’s personalized training videos are optimized for various devices and platforms, ensuring that your content is accessible whether employees are using a desktop, tablet, or smartphone. This adaptability means that training can occur anytime, anywhere, fitting seamlessly into busy work schedules.
4. Cost-Effectiveness + Scalability
Creating and maintaining traditional training materials can be costly and time-consuming. Training videos, however, offer a more cost-effective solution. Once produced, a video can be reused multiple times without additional costs.
This scalability makes training videos an excellent investment for businesses looking to streamline their training processes.
At Gisteo, we provide high-quality animated explainer videos that deliver a strong return on investment. Our services are designed to be both affordable and scalable, allowing you to create a library of training videos that can grow with your business.
Choosing a Training Video Production Company
Look for a training video production firm with a proven track record in creating high-quality training content. Check their portfolio, reviews, and industry experience to ensure they have the expertise to deliver effective and engaging videos.
Effective communication is crucial for a successful partnership!
Choose a video company that listens to your needs, responds promptly, and keeps you informed.
Why Choose Gisteo for Your Business Training Videos?
When it comes to creating training videos, partnering with a professional production company like Gisteo can provide numerous advantages:
- Quality Video Production: Our team of experts ensures that each video is crafted with the highest standards of quality, utilizing advanced animation techniques and creative storytelling.
- Personalized Content: We tailor videos to reflect your company’s unique branding and training objectives, making the content more relevant and engaging for your audience.
- Effective Engagement: With our focus on creating visually compelling and interactive videos, we help you achieve better engagement and learning outcomes.
Best Practices for Training Video Production
- Keep training videos short and concise, ideally under 10 minutes.
- Use a mix of visuals, animations, and live-action footage to keep the audience engaged.
- Make sure the video is accessible and can be easily shared across different platforms.
- Use clear and concise language, avoiding jargon and technical terms.
Integrating Video into Your Content Strategy
Training videos can be used as part of a larger content strategy, including social media, blog posts, and email marketing. Companies can use training videos to support their marketing efforts, such as product launches and promotions.
Training videos can also be used to educate customers about products and services.
Maximizing Your Investment
To maximize the investment in training video production, companies should consider repurposing the content for different platforms.
Training videos can be used for onboarding, customer education, and marketing purposes. Companies can also use training videos to create a library of content that can be accessed by employees and customers.
Conclusion
Training videos offer a range of benefits for businesses, from increased engagement and retention to flexibility and cost-effectiveness.
Training videos are an essential part of any successful company, especially those with a large number of employees.
By following best practices and choosing the right training video production company, companies can create effective and engaging training videos that promote employee efficiency and customer satisfaction.
By investing in professionally produced animated videos from Gisteo, you can ensure that your training programs are not only effective but also engaging and adaptable to your company’s needs.
For more information on how Gisteo can help you create compelling explainer video animations, don’t hesitate to contact us.
