5 Benefits of Videos For Pharma

Stephen Conley
Stephen Conley
Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

Videos provide key benefits for the pharmaceutical. They enrich patient education by offering clear, visual explanations that simplify complex medical information. Healthcare professionals benefit from improved training, knowledge retention, and efficient onboarding. Videos significantly amplify brand visibility, increasing organic reach and traffic.

They build trust and credibility by delivering transparent, authentic information and helping patients make informed decisions. Finally, videos streamline internal communications and improve collaboration among global teams. If you want to understand how implementing video strategies can propel your pharma business forward, delve into the detailed insights ahead.

Quick Summary

  • Videos enhance patient education, simplifying complex medical information and boosting retention.
  • Video training increases knowledge retention for healthcare professionals and standardizes information delivery.
  • Videos significantly boost brand visibility and organic reach on social media.
  • Video content builds trust and credibility with transparent information and expert testimonials.
  • Videos streamline internal communications, improving collaboration and reducing travel expenses.

1. Enhancing Patient Education

In today’s digital age, videos can greatly improve patient education by providing clear and visual explanations of medical conditions and treatments. Using visual aids, pharma companies can simplify complex medical information, making it more accessible and easier for patients to comprehend.

With 85% of patients finding video content helpful, it’s evident that these tools boost the retention of vital health information compared to text-based resources. By integrating videos into patient education strategies, you’re empowering patients to make informed decisions about their healthcare journey and bridging the gap between medical knowledge and patient understanding.

Embracing video content in pharma is a forward-thinking approach that modernizes and upgrades the way medical information is communicated.

2. Boosting Healthcare Professional Training

Beyond enhancing patient education, videos also play an essential role in boosting healthcare professional training by making complex medical concepts more understandable and accessible.

Video training can significantly increase knowledge retention among healthcare professionals (HCPs), outperforming traditional methods by up to 9%. Interactive video modules engage HCPs better, ensuring a deeper understanding of intricate medical topics.

Additionally, video training allows for standardized information delivery, ensuring consistency across different locations and time zones. This approach not only cuts costs associated with in-person sessions but also accelerates onboarding and boosts efficiency in HCP training programs.

3. Increasing Brand Visibility

Harnessing the power of videos can significantly boost your brand’s visibility in the competitive pharmaceutical industry. Videos increase brand visibility by 54%, driving more engagement on digital platforms.

On social media, video content is shared 1200% more than text and images combined, amplifying your brand exposure. Additionally, pharma videos generate 135% more organic reach, strengthening your brand presence.

By incorporating videos, you can see a 41% increase in web traffic, further improving your visibility. Additionally, video content enhances brand recall by 33%, making it a powerful tool for ensuring your brand stays top of mind.

Embracing video marketing is essential for capturing attention and maintaining a strong presence in today’s digital landscape.

4. Building Trust and Credibility

Videos significantly strengthen trust and credibility in the pharmaceutical industry by providing transparent and authentic information. When patients and healthcare professionals see clear, honest communication, it nurtures trust and fosters strong relationships.

Videos showcasing detailed product information, success stories, and expert testimonials boost credibility and authenticity. An impressive 84% of viewers make purchase decisions after watching brand videos, underscoring their impact.

By consistently delivering valuable educational content, you establish a reputable brand identity. This authenticity guarantees that your audience feels informed and confident in your products and services.

Ultimately, leveraging videos in your marketing strategy strengthens your credibility and solidifies lasting relationships with your clients and partners.

5. Streamlining Internal Communications

Video solutions can significantly improve internal communications, making it easier for teams to collaborate and stay informed. By leveraging scalable video solutions, you can boost education and training for global teams, cutting costs and enhancing learning outcomes.

Cloud-based storage solutions streamline internal communications, eliminating the need for servers and maintenance while ensuring accessibility. Videos also foster employee engagement, encouraging feedback and interaction, strengthening corporate communications.

Remote access to important content via video reduces travel expenses, leading to substantial cost savings. In a fast-paced industry like pharma, these innovative tools not only keep your team connected but also improve efficiency and productivity, driving your organization toward success.

Frequently Asked Questions

What Role Do Videos Play in Clinical Trial Recruitment?

Videos play an essential role in clinical trial recruitment by clearly explaining the study’s purpose, procedures, and benefits. They engage potential participants, making the information more accessible and appealing, thereby boosting recruitment rates and ensuring diverse trial participation.

Can Videos Be Used to Improve Patient Adherence to Medication?

Imagine the power of videos reminding you to take your meds; they can improve adherence by making instructions clear, engaging, and accessible. You’ll stay informed, motivated, and connected to your health journey every step.

How Do Videos Assist in Demonstrating the Correct Use of Medical Devices?

Videos assist in demonstrating the correct use of medical devices by visually guiding users through each step, making complex instructions clear and accessible. You’ll see exactly how to operate the device, reducing errors and enhancing user confidence.


Imagine you’re a lighthouse keeper, guiding ships through stormy seas. By using videos, you’re not just illuminating the way for patients and healthcare professionals but ensuring safe passage through the complex waters of medical information.

Embrace video marketing to improve education, boost training, and build trust. Your efforts will shine a guiding light of reliability and clarity, fostering a more informed and connected healthcare community.

The horizon of improved communication is within reach—light the way.

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