We craft taglines & slogans to help you clarify enlighten inspire captivate inform connect convert

Need a tagline or slogan service that’s fast, creative and affordable? Whether we’re creating a 60 second explainer video or a 6 word tagline, nobody is better at articulating the gist of what you’re all about than Gisteo! 

Gisteo is trusted by giants like these, loved by small businesses everywhere

Why slogans and taglines matter

Have you ever wondered why “Just Do It” instantly brings to mind a certain sports giant? That’s the sheer magic of a powerful slogan or tagline. Investing in a strong slogan or tagline is a smart move for any business. It’s a small but powerful element that can make a big impact on your brand’s success. A tagline is more than just a phrase; it’s the heartbeat of your brand and the rallying cry that sets you apart in a crowded marketplace. Here’s why they’re so important:

  1. Brand Identity: A catchy slogan or tagline can instantly convey your brand’s personality and values. It tells your audience who you are and what you stand for, helping to create a strong, memorable identity.

  2. Differentiation: In a crowded market, a unique slogan or tagline sets you apart from competitors. It highlights what makes your business special and why customers should choose you over others.

  3. Emotional Connection: Great slogans and taglines tap into emotions. They resonate with your audience on a personal level, creating a sense of loyalty and trust.

  4. Consistency: Consistent use of a slogan or tagline across all your marketing materials reinforces your brand message. It helps to unify your advertising efforts and creates a cohesive brand experience.

  5. Memorability: A well-crafted slogan or tagline sticks in people’s minds. It’s a quick, effective way to ensure your brand is remembered long after someone has seen your ad or visited your website.


Why choose Gisteo to write your tagline or slogan

At Gisteo, we’re experts at explaining the gist of what your business, product or service is all about. Over the years, we’ve help thousands of organizations, from Silicon Valley start-ups to Fortune 500 companies, better tell their stories.  Oftentimes, this comes in the form of creating one of our unique explainer videos….but having an effective slogan or tagline is also critical. 

Over the years, we’ve created hundreds of slogans and taglines for a wide range of clients. In many cases, we’ve gone on to help our clients further enhance their pitch via our explainer video productions but that’s your call, of course.  Our slogan/tagline writing service is an important stand-alone step for any business looking to succinctly crystalize its offering.

A sampling of our work

Below are just a few examples of slogans and taglines we’ve written for our diverse clients. You can be next!

How our tagline or slogan writing service works

1. Make your payment

Click “Buy Now” for your slogan/tagline here. You’ll pay securely with PayPal or a major credit card without needing to log into PayPal.  We require upfront payment and work commences once the payment is received. Looking for more information?  Check out our Frequently Asked Questions.


  • 5-10 options in round 1
  • 2 rounds of revisions with additional options

2. Fill out our online questionnaire 


3. Receive tagline/slogan alternatives to review

After receiving payment and your project questionnaire, we’ll roll up our sleeves and get to work. Within 3-4 business days, you’ll receive 5-10 options to consider.  We provide up to two additional rounds of revisions with more options, free of charge.

Frequently Asked Questions

Both taglines and slogans are short statements that identify your brand but, technically, they are different. Taglines are more permanent and reinforce your brand by conveying the tone and feeling you want for your products and services. The most successful taglines become synonymous with brand names and logos.  “Just Do It” is one of the most famous taglines ever and is still being used by Nike 30+ years later.

Slogans, on the other hand, are more temporary and are normally tied to a specific marketing effort. The word slogan comes from a Scottish word meaning “battle cry.” Different slogans can be used for different marketing “battles,” or campaigns. While a tagline is used consistently and is only changed for a large company rebranding, a slogan can be changed fairly often to highlight a specific aspect of a product, service or business.  Slogans tend to express brand strategies, such as the brand promise or unique selling proposition.  Like a good neighbor, State Farm is there is an example of a famous slogan, although it has basically become the insurance giant’s tagline too. Coca-Cola has had dozens of slogans over the years to focus on different aspects of the brand: It’s the real thing, Coke adds life, Open Happiness, Taste the Feeling.

Despite these differences, many people use the terms “tagline” and “slogan” interchangeably. Unless you note otherwise, we’ll assume that we need to create a powerful catchphrase that encapsulates your unique selling proposition and brand values. We’ll let you determine exactly how or where you end up using it.

Yes, it’s important and you need to do it. The project brief helps streamline the entire process. The questions we ask in the brief are critical not just for the branding process, but also for your business vision. Brand development is inherently an iterative process and this process starts with a solid brief from our clients.

If you feel that the options we’ve sent don’t respond to your needs or if you would like to see more ideas, please send us some specific feedback.  We’ll be to send another round of work at no additional fee.

We’re quick. We usually send the first round of first options within 2-3 business days once we’ve received payment and the completed project brief.

Yes. All of our projects are “for hire” meaning that you will own the intellectual property rights to the slogan or tagline that you choose.

No, that’s not our “jurisdiction.” We check our suggestions to make sure they’re not being used by some famous competitor of yours but you’ll need to legally register your slogan or tagline if you’re looking for trademark protection.  We recommend using a service like Trademarkia.

Of course! You can reach us at 1-844-438-4478 or via email at info@gisteo.com. We always respond with lightning-fast speed. You can also book a meeting using the calendar at the bottom of this page.

Unless you were to cancel an order before work has actually begun, we don’t provide refunds. Keep in mind that we’re not a crowd-sourcing service. We spend quality time on these projects and we’re committed to delivering the results you deserve.

Absolutely. If confidentiality is an issue for you, we’re happy to sign an NDA and we will always respect your confidentiality in the process.

Yes, the Paypal gateway accepts credit card payments, even if you don’t have a Paypal account (and without having to create an account).

No, our prices are super affordable to begin with. And since our work is word-based, we don’t have much protection if we were to just send off the next “Just Do It” without being paid anything.

No! We’ve done work for politicians, authors, nonprofit organizations, filmmakers, life coaches, lawyers…just to name a few. These projects are exciting and always welcomed here!

Schedule a meeting to discuss your project

Let’s talk!  Schedule a free consultation using the calendar below or contact us at info@gisteo.com to further discuss your needs.

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