Slogans and Taglines: A Premier Writing Service– by Gisteo

Express the gist of your Unique Selling Proposition, in just a few words!  If you’re looking for a tagline or slogan service that’s fast, creative and affordable, you’ve come to the right place! Whether it’s video or slogans/taglines, nobody does the gist better than Gisteo. Just 49$!

Tantalizing taglines to help you zoom ahead of the competition

You’re in good hands

At Gisteo, we’re all about explaining the gist of what your business, product or service is all about. Over the years, we’ve help thousands of organizations, from Silicon Valley start-ups to Fortune 500 companies, better tell their stories.  Oftentimes, this comes in the form of creating one of our unique 60 or 90 second explainer videos….but having an effective slogan or tagline is just as important.

Great brands start with a powerful tagline

You’ve got precious few seconds to grab your audience’s attention and clarify your “what” and “why. That process begins with having a winning slogan or tagline. A well-crafted tagline can encapsulate your value proposition and serve as a powerful advertisement.  It’s a one-off, affordable investment that can boost your brand and bottom-line, forever.

Let’s do this!

Over the years, we’ve created hundreds of slogans and taglines for a wide range of clients. In many cases, we’ve gone on to help our clients further enhance their pitch via our explainer video productions but that’s your call, of course.  Our slogan/tagline writing service is an important stand-alone step for any business looking to succinctly crystalize its offering.

A sampling of our work

Below are just a few examples of slogans and taglines we’ve written for our diverse clients. You can be next!

Ready to get started on your slogan/tagline project?

t’s as easy as 1-2-3. (1) Make payment. (2) Fill out the project brief. (3) Receive options.

Just follow the steps below.

1. Pay for your service

Click “Buy Now” for your slogan/tagline here. You’ll pay securely with PayPal or a major credit card.  We require upfront payment and work commences once the payment is received. Looking for more information?  Check out our Frequently Asked Questions or book a meeting here.



  • Up to 7 options for your consideration.
  • 1 round of revisions for up to 5 additional options based on feedback.
  • No refunds after work begins.

2. Complete your slogan/tagline project questionnaire

Please complete this short questionnaire below. This is an important part of our process that can’t be skipped!

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​3. Receive stellar slogan/tagline options to review

Within a couple business days, you’ll receive your alternatives to review. You chose your favorite and it’s yours forever or provide feedback for us to go another round.  After receiving feedback, we’ll send you a follow-up round of work within 2-3 days.

Frequently Asked Questions

Both taglines and slogans are short statements that identify your brand but, technically, they are different. Taglines are more permanent and reinforce your brand by conveying the tone and feeling you want for your products and services. The most successful taglines become synonymous with brand names and logos.  “Just Do It” is one of the most famous taglines ever and is still being used by Nike 30+ years later.

Slogans, on the other hand, are more temporary and are normally tied to a specific marketing effort. The word slogan comes from a Scottish word meaning “battle cry.” Different slogans can be used for different marketing “battles,” or campaigns. While a tagline is used consistently and is only changed for a large company rebranding, a slogan can be changed fairly often to highlight a specific aspect of a product, service or business.  Slogans tend to express brand strategies, such as the brand promise or unique selling proposition.  Like a good neighbor, State Farm is there is an example of a famous slogan, although it has basically become the insurance giant’s tagline too. Coca-Cola has had dozens of slogans over the years to focus on different aspects of the brand: It’s the real thing, Coke adds life, Open Happiness, Taste the Feeling.

Despite these differences, many people use the terms “tagline” and “slogan” interchangeably. Unless you note otherwise, we’ll assume that we need to create a powerful catchphrase that encapsulates your unique selling proposition and brand values. We’ll let you determine exactly how or where you end up using it.

Yes, it’s important and you need to do it. The project brief helps streamline the entire process. The questions we ask in the brief are critical not just for the branding process, but also for your business vision. Brand development is inherently an iterative process and this process starts with a solid brief from our clients.

We’ve got low overhead so we pass those savings directly on to you. Plus, this stuff is fun! In addition, this service complements our explainer video production offering well so this could be the start of a beautiful long-term relationship! One-night stands are fine too though 🙂

Good question. Check out some reasons here!

If you feel that the options we’ve sent don’t respond to your needs or if you would like to see more ideas, please send us some specific feedback.  We’ll be to send another round of work at no additional fee.

We’re quick. We usually send the first round of first options within 2-3 business days once we’ve received payment and the completed project brief.

Yes. All of our projects are “for hire” meaning that you will own the intellectual property rights to the slogan or tagline that you choose.

No, that’s not our “jurisdiction.” We check our suggestions to make sure they’re not being used by some famous competitor of yours but you’ll need to legally register your slogan or tagline if you’re looking for trademark protection.  We recommend using a service like Trademarkia.

Of course! You can reach us at 1-844-438-4478 or via email at We always respond with lightning-fast speed. You can also book a meeting using the calendar at the bottom of this page.

Our policy is to not have a policy when it comes to revisions. Our end goal is the same as yours: to create a compelling video. If you’re pleased as punch with the end result, we know you’ll speak favorably of us to all your friends and contacts when they ask “who made your video?” We’d much rather have a new Gisteo evangelist out there in the world than to tick you off by “nickeling and diming” you to death over a few extra changes.

In addition, projects follow a sequential order, meaning that we don’t embark on the next stage of the process until you’ve given your feedback and approved of a particular element such as a script, voice over, character look etc. This approach help ensure that we have frequent touch-points and no unpleasant surprises.

Unless you were to cancel an order before work has actually begun, we don’t provide refunds. Keep in mind that we’re not a crowd-sourcing service. We spend quality time on these projects and we’re committed to delivering the results you deserve.

Absolutely. If confidentiality is an issue for you, we’re happy to sign an NDA and we will always respect your confidentiality in the process.

Yes, the Paypal gateway accepts credit card payments, even if you don’t have a Paypal account (and without having to create an account).

No, our prices are super affordable to begin with. And since our work is word-based, we don’t have much protection if we were to just send off the next “Just Do It” without being paid anything.

No! We’ve done work for politicians, authors, nonprofit organizations, filmmakers, life coaches, lawyers…just to name a few. These projects are exciting and always welcomed here!

Why choose us to create your slogan or tagline?

  • Do you need a business slogan, but don’t have the time or skill set to write one yourself?
  • Have you tried those free online “generators” but found them far too awkward or generic?
  • Are you looking for someone who will take the time to understand your needs and create something impactful vs. just “phoning it in” and sending you a handful of bland options?
  • Do you feel more comfortable working with an experienced team with real marketing expertise?

If so, we’re a perfect choice for you! At Gisteo, we’re all about, well, expressing the gist of what you do and why you do it. Since 2011, we’ve created thousands of explainer videos that transform complexity into clarity and help our clients cut through the clutter. But our tagline writing service actually pre-dates the launch of our video production offering and we love to write slogans/taglines!

Slogans/taglines are the ultimate expression of your “gist.” They’re all about the core, the essence of what makes you tick and you only have a few words to do it. Simply put, taglines sum up the gist of what you do and for whom. Taglines help your potential customer get the vibe for what you can offer them and nobody does vibe better than us here at Gisteo!

Schedule a meeting to discuss your project