Clarify your offering and reframe your messaging. We use StoryBrand’s proven framework to help you better articulate what you do and grow your business (awkward dance optional).
By using the right words so they quickly get the gist
To make your customer the hero and you the guide
With our one week, comprehensive process
"In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise."
That’s where we come in. We’ve built our whole company on helping people quickly get the gist about what you do, sell or offer.
Since 2011, we’ve been trusted by companies large and small to produce thousands of our complexity-busting explainer videos.
Now, we’re bringing this storytelling expertise to businesses looking to clarify their messaging with effective copywriting. We’re fans of the proven StoryBrand framework and believe it can help any business better clarify their messaging.
We’ll go over the process and give you a preview of the framework we’ll be using to kick-start everything.
The Session 1 workshop (60-90 minutes) will cover the StoryBrand messaging framework. During Session 2, we'll discuss your wireframe.
By the end of the week, we’ll send you final copies of your BrandScript and the wireframe draft so you can implement them!
In a nutshell, here are the key elements of the StoryBrand framework that we’ll be covering during our process (more information here):
When completing the framework and developing your wireframe, we will address these key questions
Yes, please click here for a more detailed breakdown of each deliverable.
Of course. If you need extra time to schedule our meetings, no problem. The idea is to quickly get you a new messaging framework that you can implement immediately, but no worries if you need to spread it out over more than a week.
You can and should buy the best-selling book by Donald Miller. It’s an excellent resource for any marketer, however, this process is difficult to do for the first-time or in isolation. As explainer video pioneers, we’ve been helping people clarify their messaging since 2011. Founder Stephen Conley will serve as your trusted guide through this process and he has over 20 years of strategic and creative marketing experience not only with Gisteo but during his career working at some of the world’s top advertising agencies. It’s well worth the modest investment!
Either approach could work but this process can serve as an excellent precursor to your explainer video production. We’ll already have done a deep dive into your brand, your hero (customer) and how you’re helping guide them to resolve their painpoints…so the explainer video project would start with a strong foundation after doing this process!
Absolutely! Our explainer videos are amazing tools but they still shouldn’t be a substitute for a well-crafted homepage copy or overall brand messaging. Both are important!
No, there is a StoryBrand guide certification process but we haven’t gone through it as of yet. We’ve bought the book and have done the Business Made Simple course which includes a comprehensive training module on the methodology. We’re fans of the messaging framework and think it can help a lot of businesses to clarify their offering, which has been Gisteo’s overall approach and mission since 2011. This particular workshop is dedicated to helping marketers get some “quick wins” with clearer messaging/copywriting in addition to our explainer video production services. Note: we have a simple Google Docs intake form used to develop our materials. We do not use any of StoryBrand’s official templates during this process.
Yes, that’s something we can discuss depending on the exact scope and nature of the request. We’ll be honest and transparent as to if it’s something we can handle. If not, we may be able to recommend other resources.
Deliverable 1: StoryBrand BrandScript
The 7-part BrandScript framework document that you can use throughout your company: on your website, sales pieces, proposals, printed collateral and more. Your StoryBrand Bradscript can also be used when speaking with prospects, clients, audiences and within video scripts.
Deliverable 2: Homepage or landing page wireframe
We’ll present a wireframe draft for your homepage, implementing the fundamentals of the StoryBrand framework. You can then pass this wireframe to your designer to incorporate this new messaging strategy on your homepage or landing page.
Deliverable 3: The “one-liner” quick pitch
We’ll craft a couple of options for your “one-liner.” Your one-liner is a quick (max 2 sentences) elevator pitch that can be used on your website, social media profiles, as part of your email signature, on the back of your business cards, or posted in your office so it can be used by your team as opening statement when discussing your company with prospects.
Deliverable 4: Explanatory paragraph/longer-form elevator pitch
The elevator pitch is a longer form, more robust version of your one-liner. The text can be used on your website to enhance SEO and provide more depth about what you do to prospects (usually accompanied by “read more” to limit the amount of copy displayed at once). This text also provides the perfect foundation for an explainer video script.
During the StoryBrand BrandScript Messaging Makeover, we will help you create more effective marketing strategies that clearly communicate your value and, most importantly, connect with your audience in meaningful ways.
Here are the 10 core principles of the StoryBrand method & BrandScript framework that can make a huge difference in your marketing efforts:
The Customer is the Hero, Not Your Brand
Your customer, not your brand, should be the hero of the story. Too often, companies make themselves the focus, but successful marketing centers on your customer’s journey.
The Customer Has a Problem
Every good story starts with a problem the hero must solve. Your customer is no different. Identify their challenges, and position your product or service as the solution.
You Are the Guide, Not the Hero
While the customer is the hero, your brand is the guide. You offer the wisdom, tools, and products to help them succeed. Think of your brand as Yoda to your customer’s Luke Skywalker.
Give Them a Plan
Your customers need a clear path forward. Provide them with a step-by-step plan that outlines exactly how your product or service can help them overcome their challenges.
Call Them to Action
Don’t assume your audience knows what to do next. Give them a clear call to action. Whether it’s signing up for a demo, making a purchase, or scheduling a consultation, make the next steps obvious.
Help Them Avoid Failure
Highlight the stakes. Show your customers what they stand to lose if they don’t take action. The potential for failure is a critical motivator that moves them towards a decision.
Offer a Vision of Success
People are driven by positive outcomes. Paint a vivid picture of how their life will improve after using your product or service. Show them how you can help them win.
Simplify Your Message
Don’t overcomplicate your messaging with jargon or too many details. Focus on communicating your value in simple, clear language.
Engage Emotionally
Customers make decisions based on emotions, not just logic. Appeal to their emotions by crafting a narrative that resonates with their desires and fears.
Tell a Story
People are hardwired to connect with stories. Using a narrative framework in your marketing makes it easier for customers to understand and relate to your brand.
A lack of clarity is a business killer…and finding the right explainer video company to help fix this can be painful. At Gisteo, we combine expert scriptwriting & production skills with a simple process and fair pricing to create world-class explainer videos that help you clarify your offering and ignite your business.
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