Explainer videos have become a crucial tool in digital marketing, providing an effective means to communicate complex messages simply and powerfully. As leaders in this space, Gisteo crafts high-quality explainer videos that capture attention, distill complex concepts, and encourage viewer action, proving indispensable for businesses looking to enhance their communication strategies. Looking to buy explainer videos for your company? In this article, we’ll discuss why this is a good idea and what Gisteo can do for you.
The Importance of Explainer Videos
Explainer videos are essential in today’s digital landscape because they provide a quick way to communicate detailed concepts in a format that viewers can easily understand and remember. These videos are particularly valuable in sectors like technology, where they can demystify software functionalities, or healthcare, where they can simplify patient instructions. The utility of explainer videos extends to virtually any field, including non-profits seeking to boost donations or universities looking to attract more applicants by showcasing campus facilities and programs in an interactive way.
The Anatomy of an Explainer Video: Crafting Effective Narratives
Explainer videos, while unique in content and style, often adhere to a similar structure that maximizes their impact and ensures they effectively communicate their message. Here’s a breakdown of the typical components you’ll want to keep in mind if you buy explainer videos:
1. The Problem (Hook): Explainer videos often begin with a compelling hook: a problem or challenge that captures the audience’s interest. This issue, typically framed as a question or a provocative statement, draws viewers in, motivating them to watch the video to discover a solution. Be careful to keep this hook short and concise. Your view doesn’t need a dissertation of the problem. Just a quick overview will suffice!
2. The Solution: Although some explainer videos spend a bit more time elaborating on the problem, most quickly introduce a solution and it is preferably in the vast majority of cases. This pivotal moment in the video transitions the narrative from identifying a problem to presenting a viable solution, maintaining viewer engagement and setting the stage for a deeper explanation.
3. Providing Some Depth On The Solution: After introducing the solution, the video delves into the “how” – a clear and concise explanation of how the solution works. This is the heart of the explainer video, where the proposed solution is detailed, demonstrating its practicality and effectiveness.
4. What Sets You Apart: In a competitive market, it’s crucial to differentiate your solution. This part of the video highlights what makes your solution superior in terms of efficiency, cost-effectiveness, or innovation, distinguishing it from alternatives offered by competitors.
5. Call to Action (CTA): The final component of an explainer video is the call to action. This crucial segment aims to convert viewers into customers by encouraging them to take a specific action, such as visiting a website, signing up for a service, or purchasing a product. The CTA is typically direct and linked to a landing page where viewers can engage further with the brand or product.
The above typical structure ensures that explainer videos are not only engaging and informative but also aligned with the strategic goals of the marketing campaign, driving both understanding and conversion.
Strategies for Creating A Standout Explainer Video
Creating an effective explainer video involves clear planning and understanding of what makes content both engaging and educational. Here are some top tips to ensure your explainer video is impactful:
1. Start with a Strong Script: Regardless of whether your video includes dialogue, crafting a detailed script is crucial. The script is the foundation of your video, guiding the visuals and ensuring that the message is coherent and compelling.
2. Keep It Short and Simple: Think about the the famous “KISS principle:” The best explainer videos convey their message succinctly. Aim to be concise in both narrative and visual elements; the ideal length of an explainer video typically does not exceed a few minutes. This brevity ensures that viewers receive the information they need without unnecessary filler.
3. Engage and Entertain: Engagement is key to retaining viewer attention. While educational content is important, incorporating entertaining elements can make the video more enjoyable and memorable. Tailor the tone and content to appeal directly to your target audience, making it relatable and interesting.
4. Use Music Effectively: Music plays a powerful role in setting the tone of your video and can enhance the viewer’s emotional and cognitive engagement. Choose a soundtrack that complements the theme of your video and resonates with your audience, helping to focus their attention and enhance the overall viewing experience.
By integrating these strategies, you can create an explainer video that not only informs but also captivates and motivates your audience, increasing the likelihood of achieving your communication and marketing goals.
The Broader Impact of Explainer Videos
Buying explainer videos, crafted by professionals, offers wide-ranging advantages:
- Enhanced SEO: Videos are favored by search engines and can help improve a website’s search rankings by increasing the time visitors spend on the site.
- Increased Engagement: Videos are more likely to be viewed and shared, extending the reach and impact of marketing campaigns.
- Conversion Optimization: Well-crafted explainer videos have proven effective at increasing conversion rates by clearly explaining the value proposition and benefits of products or services.
Why Choose Gisteo When Buying Explainer Videos?
Buying explainer videos can be an expensive that’s not without its risks if you choose the wrong partner. Gisteo sets itself apart with a commitment to affordability, excellence and a customer-first approach in video production:
- Tailored Solutions: Gisteo ensures each video is customized to reflect the client’s brand ethos and messaging needs, making every piece uniquely effective.
- Cutting-edge Production: Utilizing advanced animation techniques and high-quality graphics, Gisteo creates visually appealing videos that stand out, without breaking the bank.
- Expert Team: With specialists in scriptwriting, animation, and marketing, Gisteo covers all bases to produce videos that are not only beautiful but strategically sound. We like to say that we create explainer videos for marketers, by marketers…and this expertise shows in our work.
- Strategic Focus: Each project is crafted with the client’s specific marketing goals in mind, aiming to drive measurable results in engagement and conversions.
- Proven Results: Gisteo’s portfolio demonstrates a strong track record of successful projects that have delivered significant ROI for clients.
Gisteo’s Proven Production Process
The process of creating an explainer video with Gisteo is detailed and client-centric:
- Initial Consultation: Understanding the client’s vision and objectives is the first step, forming the basis for all strategic and creative decisions.
- Scriptwriting Excellence: Gisteo’s writers develop engaging scripts that effectively communicate the client’s message, ensuring it resonates with the target audience.
- Dynamic Storyboarding: Visual planning follows, with detailed storyboards that guide the production process, ensuring a cohesive narrative flow.
- Animation and Voiceover: Talented animators and voice actors bring the storyboard to life, enhancing the script’s impact with compelling visuals and audio.
- Rigorous Editing: Comprehensive editing ensures the video meets Gisteo’s high standards, refining everything from pacing to visual effects.
Extensive Track Record
Since 2011, Gisteo has produced over 3,000 explainer videos. Gisteo’s effectiveness is highlighted through diverse case studies across a variety of sectors:
- Tech Industry: A software company increased customer acquisition by 70% after using a Gisteo explainer video to simplify its product offering.
- Healthcare: A medical provider enhanced patient understanding and compliance by 40% through informative explainer videos about treatment procedures.
- Education: A university boosted course enrollment by using explainer videos to detail its curriculum offerings and campus life effectively.
Conclusion
Opting for Gisteo’s explainer video services ensures access to premium content creation that not only meets but exceeds marketing objectives. With a focus on innovation, affordability, strategic alignment, and impactful storytelling, Gisteo is the ideal partner for any business seeking to buy explainer videos, at an unbeatable value.
If you’re looking to buy explainer videos, don’t hesitate to contact us here at Gisteo. We’ll be happy to discuss your project and give you our no-strings attached thoughts on the most effective approach to take.
