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Simplify your story, engage your audience, and boost results with explainer videos crafted by Gisteo.
In a fast-paced digital world, attention spans are shorter than ever. That’s where explainer videos come in. They’re short, engaging, and highly effective at simplifying complex ideas, capturing attention, and driving results.
At Gisteo, we’ve spent over a decade mastering the art of explainer videos. With 3,000+ projects under our belt, we know what works—and what doesn’t. This guide breaks down everything you need to know about explainer videos: what they are, why they work, and how to create one that actually moves the needle.
An explainer video is a short, concise video that explains your business, product, or idea in a clear and compelling way. These videos often use animation, live-action, or a combination of both to engage viewers and deliver your message quickly.
Key Features of explainer videos:
Short and Sweet: Typically 60-90 seconds long.
Story-Driven: Centered around a simple narrative that resonates with your audience.
Visually Engaging: Uses animation, graphics, or live footage to keep attention.
Action-Oriented: Ends with a clear call-to-action (CTA).
Explainer videos are our thing here at Gisteo. Click below to schedule a free consultation.
Schedule a meetingExplainer videos aren’t just a trend—they’re a proven way to inform, inspire, and convert your audience.People love visuals. According to research:
Videos increase retention by 95% compared to text alone.
72% of customers prefer to learn about a product through video.
Websites with video content can boost conversion rates by up to 80%.
Simplification: Complex topics are broken down into bite-sized, digestible pieces.
Storytelling: Humans are wired to connect with stories.
Emotion: A great explainer video doesn’t just inform—it connects.
Visual Learning: People process visuals 60,000x faster than text.
Not all explainer videos are created equal. Here are the main types you can choose from here at Gisteo. Check out the Portfolio section for much more. For more information on live-action explainer videos, click here.
A versatile animation style to bring any product, brand or service story to life!
Motion design featuring icons and graphics- ideal for a polished overall effect
A marriage of imagery + animated
text. Great for playing on mute or with sound
Whiteboard videos, perfect to inform and
educate your audience
A combination of film footage + motion graphics to create a corporate, realistic look
Unleashing the “wow” factor with sophisticated, cinematic techniques
At Gisteo, we believe that the script is king. Animation style, voiceover, and music are important, but without a strong foundation, the video will fall flat. Here’s our proven process for creating outstanding explainer videos:
1. Understand your audience
Who are you talking to? What problem are you solving? A great video starts with empathy.
2. Craft the script
We make your audience the hero of the story. We empathize with their problem, position your solution as the “guru,” and show how their life will improve.
3. Choose the right style
Live-action, animation, whiteboard—the right style depends on your brand, message and budget
4. Design engaging visuals
The visuals bring the script to life, making your message memorable.
5. Add voiceover & sound design
Professional voiceovers, sound effects, and music create an emotional connection.
6. Polish and deliver
We fine-tune the video and deliver it ready to wow your audience.
The heart of any great explainer video is its story. A well-told script connects with your audience, simplifies your message, and inspires action. At Gisteo, we use a variety of proven storytelling frameworks to make your videos shine. Here are nine powerful structures to write a compelling story:
Creating a great explainer video isn’t just about the visuals. Avoid these pitfalls:
Overloading the message: Don’t try to explain everything. Stick to one clear takeaway.
Ignoring the audience: If it’s not relevant to your audience, it won’t work.
Poor scriptwriting: A weak script leads to a forgettable video.
Lack of CTA: Always guide viewers on what to do next.
Low production quality: Sloppy visuals or audio can ruin credibility.
From startups to Fortune 500s, explainer videos work for everyone. Here are a few use cases:
Product explainers: Introduce your product and its benefits.
Service overviews: Showcase what your business does.
Training videos: Simplify employee onboarding or customer education.
Fundraising pitches: Grab investor attention with a clear, concise story.
Marketing campaigns: Promote your brand on social media, email, and more.
At Gisteo, we stand out from the competition. We’re not just another explainer video company—we’re your strategic partner. Here’s why businesses trust us to bring their stories to life:
Script-First Philosophy: The script is the foundation of everything we do. We focus on crafting stories that resonate, not just flashy visuals.
Flexible & Affordable: No bloated budgets or long timelines. Our lean, efficient model delivers exceptional videos without the sticker shock. Click here for our transparent explainer video pricing.
Years of Experience: With over a 13 years in the industry and 3,000+ projects completed, we know how to get results.
Personalized Approach: No cookie-cutter templates. Every video we create is tailored to your brand, audience, and goals.
Straightforward Process: From concept to delivery, our streamlined process ensures a hassle-free experience.
Proven Results: Our clients have seen increased conversions, better audience engagement, and real ROI thanks to our videos.
Other video types/uses to consider
Explainer videos are just the beginning of what you can do with video content.
From product demos to brand videos, sales videos, promo video and more, there’s so much you can do with animated videos.
Explore this infographic to learn more about the top 20 video types and uses you can leverage to enhance your marketing or branding efforts
Gisteo has garnered some amazing reviews on Google, Clutch, LinkedIn and other platforms. Check out our Praise page for more of the stuff that makes us blush!
A lack of clarity is a business killer…and finding the right explainer video company to help fix this can be painful. At Gisteo, we combine expert scriptwriting & production skills with a simple process and fair pricing to create world-class explainer videos that help you clarify your offering and ignite your business.
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