Explainer videos that get to the GIST

Simplify your story, engage your audience, and boost results with explainer videos crafted by Gisteo.

 

3,000+ explainer videos produced for organizations small and large

explainer video production clients

Welcome to our resource page for explainer videos

In a fast-paced digital world, attention spans are shorter than ever. That’s where explainer videos come in. They’re short, engaging, and highly effective at simplifying complex ideas, capturing attention, and driving results.

At Gisteo, we’ve spent over a decade mastering the art of explainer videos. With 3,000+ projects under our belt, we know what works—and what doesn’t. This guide breaks down everything you need to know about explainer videos: what they are, why they work, and how to create one that actually moves the needle.

What are explainer videos anyway?

An explainer video is a short, concise video that explains your business, product, or idea in a clear and compelling way. These videos often use animation, live-action, or a combination of both to engage viewers and deliver your message quickly.

Key Features of explainer videos:

  • Short and Sweet: Typically 60-90 seconds long.

  • Story-Driven: Centered around a simple narrative that resonates with your audience.

  • Visually Engaging: Uses animation, graphics, or live footage to keep attention.

  • Action-Oriented: Ends with a clear call-to-action (CTA).

Want to discuss an explainer video project?

Explainer videos are our thing here at Gisteo. Click below to schedule a free consultation.

Schedule a meeting

What are explainer videos so effective?

Explainer videos aren’t just a trend—they’re a proven way to inform, inspire, and convert your audience.People love visuals. According to research:

  • Videos increase retention by 95% compared to text alone.

  • 72% of customers prefer to learn about a product through video.

  • Websites with video content can boost conversion rates by up to 80%.

Explainer videos

The psychology behind explainer videos

Psychology of explainer videos

Simplification: Complex topics are broken down into bite-sized, digestible pieces.

Storytelling: Humans are wired to connect with stories.

Emotion: A great explainer video doesn’t just inform—it connects.

Visual Learning: People process visuals 60,000x faster than text.

Explainer video styles

Not all explainer videos are created equal. Here are the main types you can choose from here at Gisteo. Check out the Portfolio section for much more.  For more information on live-action explainer videos, click here

2D Animation

A versatile animation style to bring any product, brand or service story to life! 

Motion Graphics

Motion design featuring icons and graphics- ideal for a polished overall effect

Kinetic Typography

A marriage of imagery + animated
text. Great for playing on mute or with sound

Hand’s On

Whiteboard videos, perfect to inform and
educate your audience

Miexed Media

A combination of film footage + motion graphics to create a corporate, realistic look

3D Animation

Unleashing the “wow” factor with  sophisticated, cinematic techniques

How to create an effective explainer video

At Gisteo, we believe that the script is king. Animation style, voiceover, and music are important, but without a strong foundation, the video will fall flat. Here’s our proven process for creating outstanding explainer videos:

1. Understand your audience

Who are you talking to? What problem are you solving? A great video starts with empathy.

2. Craft the script

We make your audience the hero of the story. We empathize with their problem, position your solution as the “guru,” and show how their life will improve.

3. Choose the right style

Live-action, animation, whiteboard—the right style depends on your brand, message and budget

4. Design engaging visuals

The visuals bring the script to life, making your message memorable.

5. Add voiceover & sound design

Professional voiceovers, sound effects, and music create an emotional connection.

6. Polish and deliver

We fine-tune the video and deliver it ready to wow your audience.

Process for explainer videos

Have an explainer video project to discuss?

Schedule a free consultation now.

9 approaches to crafting your explainer video script

The heart of any great explainer video is its story. A well-told script connects with your audience, simplifies your message, and inspires action. At Gisteo, we use a variety of proven storytelling frameworks to make your videos shine. Here are nine powerful structures to write a compelling story:

Explainer videos and scriptwriting

 

  1. Problem-Agitation-Solution (PAS): Address a pain point, intensify it, then offer your product/service as the solution.
  2. The Hero’s Journey: Make the audience the hero, guide them through a challenge, and show their transformation.
  3. Features-Advantages-Benefits (FAB): Highlight product features, explain why they matter, and connect them to real benefits.
  4. AIDA (Attention, Interest, Desire, Action): Grab attention, build interest, create desire, and drive action.
  5. The 5 W’s (Who, What, When, Where, Why): A clear and logical way to answer common questions.
  6. Comparison: Contrast your offering against competitors or common problems to show your unique value.
  7. Before-After-Bridge (BAB): Show the audience their problem (Before), the ideal state (After), and how you bridge the gap.
  8. Q&A Structure: Pose common questions and provide answers while reinforcing benefits.
  9. The Testimonial: Use real customer success stories to build trust and credibility.

Common explainer video mistakes to avoid

Explainer video mistakes to avoid

Creating a great explainer video isn’t just about the visuals. Avoid these pitfalls:

Overloading the message: Don’t try to explain everything. Stick to one clear takeaway.

Ignoring the audience: If it’s not relevant to your audience, it won’t work.

Poor scriptwriting: A weak script leads to a forgettable video.

Lack of CTA: Always guide viewers on what to do next.

Low production quality: Sloppy visuals or audio can ruin credibility.

Explainer videos for every business

From startups to Fortune 500s, explainer videos work for everyone. Here are a few use cases:

  • Product explainers: Introduce your product and its benefits.

  • Service overviews: Showcase what your business does.

  • Training videos: Simplify employee onboarding or customer education.

  • Fundraising pitches: Grab investor attention with a clear, concise story.

  • Marketing campaigns: Promote your brand on social media, email, and more.

Explainer videos for business

Why choose Gisteo

At Gisteo, we stand out from the competition. We’re not just another explainer video company—we’re your strategic partner.  Here’s why businesses trust us to bring their stories to life:

  • Script-First Philosophy: The script is the foundation of everything we do. We focus on crafting stories that resonate, not just flashy visuals.

  • Flexible & Affordable: No bloated budgets or long timelines. Our lean, efficient model delivers exceptional videos without the sticker shock. Click here for our transparent explainer video pricing. 

  • Years of Experience: With over a 13 years in the industry and 3,000+ projects completed, we know how to get results.

  • Personalized Approach: No cookie-cutter templates. Every video we create is tailored to your brand, audience, and goals.

  • Straightforward Process: From concept to delivery, our streamlined process ensures a hassle-free experience.

  • Proven Results: Our clients have seen increased conversions, better audience engagement, and real ROI thanks to our videos.

 

Beyond explainer videos

Other video types/uses to consider 

Explainer videos are just the beginning of what you can do with video content. 

From product demos to brand videos, sales videos, promo video and more, there’s so much you can do with animated videos. 

Explore this infographic to learn more about the top 20 video types and uses you can leverage to enhance your marketing or branding efforts

 

20 video types beyond just explainer videos

Ready to tell your story?

Book your no-obligation consultation now. 

Schedule a meeting

Feelin' the love ★★★★★

Gisteo has garnered some amazing reviews on Google, Clutch, LinkedIn and other platforms. Check out our Praise page for more of the stuff that makes us blush!