Explainer videos for businesses

1. What is a business explainer video?

An explainer video is a concise, engaging video designed to convey complex ideas, products, or services in a straightforward and compelling manner. These short videos utilize clear narratives and visuals to effectively communicate a company’s value proposition.

2. How long should explainer videos for businesses be?

The ideal length for a business explainer video is generally between 60 to 90 seconds. This duration allows enough time to cover essential information while maintaining viewer engagement, as concise videos tend to hold attention and are more memorable.

3. What are the different types of explainer videos for businesses?

Explainer videos come in various styles, including (but not limited to):

• 2D Animation: Utilizes flat, colorful graphics to convey information quickly and effectively.

• 3D Animation: Incorporates three-dimensional graphics for a more immersive experience.

• Whiteboard Animation: Features hand-drawn illustrations on a whiteboard to explain concepts.

• Live Action: Uses real people and settings to tell a story.

• Mixed Media: Combines real video clips with motion graphic animation.

4. How much does it cost to produce an explainer video?

The cost of producing explainer videos for businesses varies depends on factors such as length and animation style. At Gisteo, we like to keep pricing simple and transparent. Click here for more information.  

5. How long does it take to produce explainer videos for businesses?

The production timeline for an explainer video typically spans 4 to 6 weeks. This timeframe can vary based on the project’s complexity, including script development, design, animation, and revisions. Collaborating closely with the production team can help ensure timely delivery.

6. Can I provide input during the production process?

Absolutely. Client collaboration is essential throughout the production process. Your input is valuable during the scriptwriting, storyboarding, and review stages to ensure the final video aligns with your vision and objectives.

7. How can explainer videos benefit my business?

Explainer videos offer several benefits, including:

• Enhanced Engagement: Capturing audience attention through compelling visuals and storytelling.

• Improved Understanding: Simplifying complex concepts for better comprehension.

• Increased Conversions: Encouraging viewers to take desired actions, leading to higher conversion rates.

• Brand Awareness: Strengthening brand identity and recall.

• SEO Benefits: Improving search engine rankings through increased website engagement.

These advantages make explainer videos a valuable tool in your marketing strategy.

8. What platforms are best for sharing explainer videos?

Explainer videos can be shared across various platforms, including:

• Company Website: Enhancing user experience and providing valuable information.

• Social Media: Engaging with audiences on platforms like Facebook, Instagram, LinkedIn, and Twitter.

• Email Campaigns: Providing concise information to subscribers.

• YouTube or Vimeo: Reaching a broader audience through video hosting sites.

Choosing the right platform depends on your target audience and marketing goals.

9. How do I measure the effectiveness of explainer videos for businesses?

Effectiveness can be measured using various metrics, including:

• View Count: Number of times the video has been watched.

• Engagement Rate: Likes, shares, comments, and interaction levels.

• Conversion Rate: Actions taken after viewing, such as sign-ups or purchases.

• Audience Retention: How much of the video viewers watch before dropping off.

Analyzing these metrics provides insights into the video’s performance and areas for improvement.

10. Can business explainer videos be used for internal communications?

Yes, explainer videos are effective tools for internal communications. They can be used for employee training, onboarding, explaining company policies, or introducing new internal tools and processes, ensuring consistent and engaging information dissemination.