Custom 30 second explainer videos that land one clear message fast, for ads, social, landing pages and product launches. Scripted and animated by a studio that’s made 3,000+ videos since 2011.
Thirty seconds. One message. Zero filler.
A 30 second explainer video needs a script of about 75 words, spoken at a natural voiceover pace of roughly 150 words per minute. That’s enough for one problem, one solution and one call to action. Most first drafts are far too long: a full page of text is closer to three minutes. For comparison, a 60 second video fits about 150 words and a 90 second video about 225.
| Quick facts | Answer |
|---|---|
| Script length | About 75 words (75–80 max) |
| Best for | Ads, social, landing pages, launches, trade-show loops and email |
| Price at Gisteo | From $3,500 (videos up to 60 seconds); $4,000 with our scriptwriting |
| Timeline | 4–6 weeks; 2–3 weeks with our VIP Fast Pass |
| What fits | One problem, one solution, one call to action |
| Check your draft | Paste it into our free Script Timer |
A selection of the short explainers we’ve created. Click any video to watch.
Want more? See our custom explainer video examples and AI video production examples.
Here’s the script we wrote for TeamSnap, a team management app. Notice how every line earns its place:
Short videos take the same care as long ones, just with tighter editing:
More: how we work · designing for sound-off viewing · AI video ads
Pick the length that fits your channel and message.
| 30 seconds | 60 seconds | 90 seconds | |
|---|---|---|---|
| Script length | About 75 words | About 150 words | About 225 words |
| Best for | Ads, social, launches | Homepages, landing pages, sales | Complex products, deeper pitches |
| Messages | One | Two or three | A full problem–solution story |
| Gisteo price (Full-Service) | $4,000 | $4,000 | $4,500 |
See 60 second and 90 second explainer videos, or full pricing.
Compare lengths, or pick the production option that fits your schedule.
By length and speed
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Tell us your message and where it will run. We’ll help you fit it into 30 seconds.
About 75 words, at a natural voiceover pace of roughly 150 words per minute. Paste your draft into our free Script Timer to check.
At Gisteo, custom videos up to 60 seconds start at $3,500 if you supply the script, or $4,000 with our scriptwriting. See pricing.
Yes, for one focused message. It’s ideal for ads, social and launches. For a full product story, 60–90 seconds usually works better.
When you have one simple message, a short attention window, or a channel with time limits like ads and social feeds.
Yes. Many clients order a 60 or 90 second video plus a 30 second cut for ads and social.
A hook that names the problem, your solution, one or two proof points and a single call to action.
Most take 4–6 weeks, like longer videos, because the script and design work is similar. Our VIP Fast Pass delivers in 2–3 weeks.
They can. We design short videos with on-screen text and captions so they work in silent social feeds.
Horizontal, vertical and square versions sized for your website, ads and social channels.
Yes. Our Full-Service package includes scriptwriting, which matters most when every word counts.
Revisions are unlimited within each stage, with your approval before we move on.
Animation is easier to simplify, update and brand, and needs no shoot. Live action works well when people or places are the story.
